Rank Higher on Google with These 7 SEO Trends

By: Sameer Somal |  April 12, 2018

Boost your search engine rankings by following these current SEO trends.

Search engine optimization (SEO) is the process of directing traffic from free and organic results on search engines to your website. SEO can be classified in following three categories:

  1. Generated Traffic Quality: SEO attracts quality visitors to your website.
  2. Quality of Traffic: Search Engine Result Pages (SERPs) will bring quality traffic to your website.
  3. Organic Results: Free traffic that makes up a significant portion of many SERPs.

Here are some of the SEO trends we foresee for 2018:

Related

How to Influence Auto-Suggestions on Google Search

#1 Voice Search Features Will Be Used More Often.

Almost 20 percent of all mobile online searches are conducted by voice activation. This number is projected to reach 50 percent by 2020. Accordingly, internet search algorithms prioritize voice-activated questions over those entered on the keyboard.

Rank Higher on Google with These 7 SEO Trends-Voice Search

#2 Google and Web Analytics Will Gain Prominence.

Google continues to collaborate with user-friendly websites to provide an engaging experience. This is where Google and web analytics converge. If your website shows a heavy bounce rate, this might indicate a need to improve your website. Web analytics will help you monitor your incoming traffic and if it declines, you may need to improve how you position your website.

#3 Helpful, Optimized Content Will Continue to Be the Most Valued Website Feature.

Content that gives users what they need, provides what they want and solves their problems is the most desirable and valuable. Your content should be systematically optimized for search engines. Keywords should be placed properly:

  1. Tags: Title tag, meta description tag, H1-H4 tag
  2. Image names and alt tags
  3. Text

#4 Conversion rates will help inform design improvements.

For monitoring conversion rates, you will need to attach UTM tracking codes to each of your major links and carefully monitor everything in Google Analytics. One of the indicators is the Heat Map, which allows you to identify opportunities to improve your site design.

#5 Websites Will Continue to Become More Mobile-Friendly.

Google plans to introduce their mobile-first index. The plan is currently shrouded in secrecy, but will play a critical role in ranking websites. To make your website more mobile-friendly, invest in a website with responsive design which will help it load more efficiently.

Rank Higher on Google with These 7 SEO Trends-Mobile Friendly Websites

#6 Brand Building Will Inspire Audience Trust.

Brand building is an essential part of any long-term SEO strategy. To earn your customers’ trust, you need to offer them a positive experience. Monitor your brand reputation so that harmful reviews or negative comments can be addressed quickly.

#7 Google Continues to Develop Context Designing.

Google has been analyzing its search quality evaluator guidelines with the goal of differentiating between the searches of both desktop and mobile users. Therefore, the most effective mobile websites are designed and developed based on the behavior and habits of its users. A flexible website framework may respond better to new guidelines and be better prepared to mitigate the potentially adverse effects of these Google updates.

Invest in Your Brand Today.

Your First Impression Matters. Make It Count.

Published by Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology. He is a frequent speaker at conferences on digital transformation, online reputation management, search engine optimization, relationship capital and ethics. Fundamental to his work at Blue Ocean Global Technology, Sameer leads collaboration with an exclusive group of PR, Law and Management Consulting agency partners. He helps clients build and transform their digital presence. Sameer is a published writer and Internet Defamation subject matter expert witness. In collaboration with the Philadelphia Bar Foundation, he authors continuing legal education (CLE) programs and is a member of the Legal Marketing Association (LMA) Education Advisory Council. Sameer serves on the board of the CFA Institute Seminar for Global Investors, Future Business Leaders of America (FBLA) and Girl Power Talk. He is an active member of the Society of International Business Fellows (SIBF).

0 0 votes
Article Rating
42 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
trackback
7 months ago

paper writing services reviews https://term-paper-help.org/

trackback
7 months ago

help me write my paper https://sociologypapershelp.com/

trackback

custom paper writing service https://uktermpaperwriters.com/

trackback

write my apa paper https://paperwritinghq.com/

trackback

pay someone to write paper https://writepapersformoney.com/

trackback
7 months ago

pay to write a paper https://write-my-paper-for-me.org/

trackback
7 months ago

write my philosophy paper https://doyourpapersonline.com/

trackback

need help writing a paper https://top100custompapernapkins.com/

trackback
7 months ago

pay people to write papers https://researchpaperswriting.org/

trackback

custom paper writing service https://cheapcustompaper.org/

trackback
7 months ago

pay to do my paper https://buyessaypaperz.com/

trackback
7 months ago

write my paper for cheap https://writemypaperquick.com/

trackback

custom paper writing service https://essaybuypaper.com/

trackback
7 months ago

online paper writers https://premiumpapershelp.com/

trackback

thesis papers for sale https://ypaywallpapers.com/

trackback

cheap custom papers https://studentpaperhelp.com/

trackback
6 months ago

7 SEO Trends To Rank Higher On Google

https://dziejma.pl/2020/04/01/lekcje-online-w-kwietniu/

trackback
5 months ago

7 SEO Trends To Rank Higher On Google

https://www.zlconstruction.com.sg/2015/02/01/audio88/

trackback
4 months ago
trackback
4 months ago
trackback
4 months ago

3distaff

trackback

do my coursework online https://brainycoursework.com/

trackback
4 months ago

coursework resources https://writingacoursework.com/

trackback

creative writing english coursework https://mycourseworkhelp.net/

trackback
4 months ago

coursework samples https://courseworkinfotest.com/

trackback
4 months ago

coursework planner https://teachingcoursework.com/

trackback
4 months ago

coursework project https://buycoursework.org/

trackback
4 months ago

coursework writers https://courseworkdomau.com/

trackback
3 months ago

online chat dating websites https://jewish-dating-online.net/

trackback
3 months ago

best app for meetings online free https://sexanddatingonline.com/

trackback
3 months ago

best free online dating websites https://onlinedatingsurvey.com/

trackback
3 months ago

connecting singles online members https://onlinedatinghunks.com/

trackback
3 months ago
trackback

online dating online https://allaboutdatingsites.com/

trackback
3 months ago

online singles near me https://freedatinglive.com/

trackback
3 months ago

best internet dating websites https://freewebdating.net/

trackback
2 months ago
Sameer Somal
Sameer Somal, CFA, CFP®, CAIA

We Listen. We Evaluate.
We Provide Solution.

Our professionals carefully construct a strategy as per your goals. It is individually structured catering to all your needs. Our motto is to personalize your experience and journey of establishing your brand!