Digital Is the Future, and Digital Transformation Is How You Get There

The future of business is digital, that much is undeniable. To compete in a market that is changing faster than ever before and moving online in ways no one could have predicted, your business must also change. And, to be blunt, if you aren’t already making plans to digitally transform your company, you’re falling behind.

 

Undertaking the digital transformation of your business can be daunting. Doing so involves much more than simply adding a few new online elements, automating a couple of processes, or adding an initial “e” to your products’ names. To prepare for the future, you must change and adapt your business from the top down, with buy-in from leadership and employees at every level and sufficient time and resources to do it right.

 

Truly digitally transforming your company is not a one-and-done process with an easily and cleanly defined endpoint. For the transition to be effective, it must be understood as a fundamental change to and improvement in the way you do business, one that will give you a competitive advantage in a marketplace increasingly focused on speed, innovation, and revolution. The key is to enlist business consultants who can guide you through the digital transformation process and connect you with the specific partners you need to move your business ahead of the competition.

 

Experienced, forward-thinking consultants such as those at Blue Ocean Global Technology can help. Their commitment to understanding the world of digital transformation means that your business is spared the costly time and effort that would otherwise be needed to research and test your next move. Blue Ocean Global Technology can help you develop the fundamental digital strategy that will transform your business for the better and prepare it for the future.

 

Ask Yourself the Right Questions – Then Commit

You must first ask yourself these fundamental, base-level questions about your business and your digital transformation goals:

What changes to your business model will yield the greatest rewards? What changes will entail the biggest risks? How will digital transformation change the bets you make?
Should you focus on taking your current business in a completely digital direction, or should you seek out new opportunities in already digital companies?
What is the best way to balance customer and employee access to your data and systems with the associated security risks?
Which digital changes to your business model will give you the benefit of being at the forefront of your industry? Which changes will be necessary to help you simply compete and survive? What are the risks involved in changing too slowly?

The answers to these questions are of paramount importance in determining the future of your business. And once you have those answers, you must act on them in an expedient manner. If you move too fast, you could find yourself taking risks and making bets your business is not ready for, but delaying your digital transformation can bring about equally troublesome challenges. The pace at which your business undergoes its digital transformation is an important part of the process that must be efficiently managed.

 

For example, the business world has seen the relatively speedy rise of tech companies such as Google and Facebook, who have grown to compete with some of the oldest and most venerated companies in the world and done so amazingly quickly. But we have also seen companies such as WeWork crumble in the face of a depleted business model and hubristic growth. Although moving fast can be highly rewarding, it can also be very risky.

On the other hand, some companies—despite being aware of the need for digital transformation—have approached the idea tentatively, dipping their toes in the water rather than jumping in. A measured approach such as this can be “safer” in some ways, but it can often hinder and complicate a company’s growth, with one part of the business seeking innovation and planning for the future, while another part is mired in the past. By taking months or years to finalize a strategy, hire consultants, and select digital tools and platforms, you could reach the end of the process and realize that you are still behind the market because the digital tools you selected for your business have aged poorly.

 

Blue Ocean Global Technology has long focused on both digital reputation management and digital strategy. The firm’s experience in the field can help you mitigate the risks that come with moving too quickly in a changing business environment and avoid the hazards of moving too slowly. Blue Ocean Global Technology can support your company in balancing the speed of your digital transformation with the right tools and due diligence to protect your brand’s reputation throughout the process. And businesses that can move both quickly and intelligently are the ones that get ahead.

Start at the Top

Digital transformation is a top-to-bottom process and introduces new challenges to every aspect of the way a company operates. For your digital transformation to be successful, all the decision-makers at your company must be on board and must ensure equal commitment from the people they supervise. All the technology in the world will not help you serve your customers better if your employees don’t believe in it. Employees will need to learn to use new technologies, to shift previously analog tasks and processes to the digital realm, and to perform faster than ever before. Therefore, providing the training and knowledge needed to empower them—so they can better serve your clients and customers—is imperative.

Your clients need to be able to access and interact with your business digitally at all points of contact and to move from one to another seamlessly. This is only possible when all the departments within your company participate simultaneously in the transformation process. Having your digital transformation strategy siloed, so that one department is moving forward while another lags behind (or outright refuses to change), can greatly hinder your business. Digital transformations are most effective when they are company-wide, with everyone at every level following the strategy and adopting the new tools and processes. This may necessitate adding a new member to your company’s C-suite, such as a Chief Digital Officer, a Chief Data Officer, or some combination thereof.

 

And executives responsible for planning and executing major changes to a business need expertise on their side. Blue Ocean Global Technology can help you design your company’s transformation strategy according to your resources and identify which parts of your business need only minimal changes, and which require a complete overhaul. Blue Ocean Global Technology can ensure that you continue your expansion and growth while still serving your customers, maintain the consistency of your brand as you update your tools and platforms, and connect with the right people and businesses to facilitate these changes.

Use the Right Technologies

Companies that provide excellent customer experiences widely outperform the market. Customers today are more empowered, and more demanding, than ever before. In our increasingly digital world, they can change their preferences and loyalties almost instantaneously and will often do so based on a single bad experience with a company’s customer service.

This is why rebuilding your company from a customer-first perspective is your best strategy when undertaking a digital transformation. Even adopting the most advanced techniques and tools will not be additive to your business if your customers experience—or continue to experience—frustrating roadblocks to making a purchase or contacting customer service. Companies must adopt new digital technologies that will help customers help themselves, find the information or products they want, and address any issues that would prevent them from being happy and satisfied. Doing your digital transition right can create customer loyalty and improve your business’s reputation.

 

Luckily, a plethora of new technologies are available that can help businesses make their practices more consistent, their customer profiles more insightful, and their customer service more efficient.

For example, cloud computing is the most obvious technology a company can adopt, and many already have. This diffused, easily accessible system allows your customers and employees to access the data they need whenever they need it and from wherever they are, without the downtime that comes with disconnected servers and other technological problems. Companies such as Amazon use algorithms and process automation to deal with large volumes of customer inquiries and issues, helping the company find a balance between efficiency and necessary human touch. The Internet of Things, or IoT, promises to provide companies with oceans of new data about their customers and how their products are used. And while Big Data is a popular topic these days, AI and advanced analytics are necessary to transform that information into inputs a business can actually use.

All these tools can fundamentally change the way your business views and understands its customers, providing new and deeper insights into exactly who uses your services and how your company can better serve them. Blue Ocean Global Technology’s extensive experience with these technologies, along with digital marketing strategy, digital reputation management, and all aspects of digital transformation, can help you ensure that your customers are informed, happy, and loyal.

Digital Transformation

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… and Prepare for the Future

Part of what makes digital transformation so powerful is that it cannot only revolutionize the way a company works but also, and perhaps more importantly, prepare the company for future revolutions. The technologies adopted during a digital transformation are much more flexible and malleable than, say, a brick-and-mortar storefront. They can be updated or exchanged as needed, or as the market demands. The importance of this adaptability cannot be underestimated.

 

A company with a properly implemented strategy for digital transformation will be able to more easily incorporate advanced innovations into its business model, such as using algorithmic processes and AI to automate tasks that don’t require human oversight, integrating autonomous vehicles into future transportation design, or using 3-D printing to create needed tools on demand. Digitally “mature” companies—meaning those that have digitally transformed successfully—will be positioned to quickly and effectively react to, and apply, new technology without any wasted time or effort.

Achieve Digital Transformation

The COVID-19 pandemic has forced businesses to embrace the digital transformation that many had, in some cases for years, been reluctant to implement. Although the future remains uncertain, the efficiencies and innovations that have emerged recently are not likely to disappear when the crisis finally passes. But a crisis shouldn’t be needed to inspire employees to embrace new digital tools or a company to plan for the future.

 

For a company’s digital transformation to work—for the business to achieve true digital maturity—the conversion must be whole. This is not short-term problem solving, but long-term, full-fledged reinvention. The temptation for companies is to think too small, to treat digital transformation as a way of addressing current, minor issues, but a real digital strategy will extend much further and encompass all facets of your business.

 

A full-fledged digital transformation is also a way of future-proofing your business to an extent. By making your business processes more flexible and efficient, digital transformation will also make your company as a whole much more adaptable to change, both internally and in response to outside forces. If a digitally mature business encounters a drastic market change, like the one we are seeing right now, it will be able to implement the necessary innovations and updates almost instantly.

Blue Ocean Global Technology can provide your company with an individualized digital transformation plan designed to simultaneously reorient your business, address digital marketing innovation, and safeguard your brand’s reputation. With the pace of business becoming faster and faster, you need a consultancy partner that can both watch your back and ensure that you are never left behind.

 

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