Does Google Mean the End of SEO? (Part 2)

By: Sameer Somal |  December 19, 2014

Do You Still Want to Increase Traffic to Your Website?

If so, you must to embrace change You can no longer increase traffic and stay in the top rankings on Google search results through keyword stuffing in website content, title tags, and meta tags. Instead, using this method will cause your website to disappear from view. Furthermore, SEO companies are watching their customer’s website traffic disappear after unethical SEO techniques (“black hat SEO”) were used. Consequently, you need to shift your focus.

Related

Increase Website Traffic – 34 Experts Teach How To Drive Traffic To Your Site

Important SEO Factors

An expert SEO company will use ethical techniques, emphasizing the following factors:

  • Domain authority and brand value
  • Quality and unique content
  • No keyword stuffing
  • Overall online presence
  • Relevant and authoritative inbound and outbound links (yes, quality outbound links also help)
  • Direct traffic with reasonable visit duration (direct traffic with a high bounce rate will result in a negative score)
  • Social sharing of content
  • Website user experience
  • Website bounce rate
  • Average visit time duration and average count of pages visited by each visitor
  • Repeat-visits percentage compared to your competitors
  • Width of your website
  • Frequency of updates
  • Loading speed and validated HTML/CSS
  • Mobile-friendly, responsive websites (these rank higher on search engine results pages [SERPs])

However, this is an ongoing process best accomplished with the help of a team of SEO professionals, social media markets, excellent website designers, and good content writers. You cannot expect to achieve everything immediately in this fiercely competitive market.

SEO integrates art and science, and it uses duplicated tricks and techniques. No one knows what Google’s algorithm is; we can only guess at Google’s tricks by observing other people’s experiences. SEO experts have to analyze trends to know what works and what doesn’t.

Effective Search Engine Optimization requires a day-to-day commitment, be safe.

Get in touch with us for professional guidance.

Published by Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. He is a CFA Charterholder, a CFP®️ professional, and a Chartered Alternative Investment Analyst. Sameer leads client engagements focused on digital transformation, risk management, and technology development. A testifying subject matter expert witness in economic damages, intellectual property, and internet defamation, he authors CLE programs with the Philadelphia Bar Foundation. Sameer is a frequent speaker at private industry and public sector conferences, including engagements with the Federal Home Loan Bank (FHLB), Global Digital Marketing Summit, IBM, New York State Bar Association (NYBSA), US Defense Leadership Forum, and US State Department’s Foreign Service Institute. He proudly serves on the Board of Directors of Future Business Leaders of America (FBLA) and Girl Power USA. Committed to building relationships, Sameer is an active member of the Abraham Lincoln Association (ALA), Academy of Legal Studies in Business (ALSB), American Bar Association (ABA), American Marketing Association (AMA), Business Transition Council, International Trademark Association (INTA), and Society of International Business Fellows (SIBF). A graduate of Georgetown University, he held leadership roles at Bank of America, Morgan Stanley, and Scotiabank. Sameer is also a CFA Institute 2022 Inspirational Leader Award recipient and was named an Iconic Leader by the Women Economic Forum.

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Sameer Somal
Sameer Somal, CFA, CFP®, CAIA

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