Design and Optimize Your User Experience

By: Sameer Somal |  November 11, 2014

Merely building your website and leaving it alone will not work these days; you have to optimize your visitors’ user experience (UX). In other words, “set it and  forget it” is not a viable strategy.

 

Industry Statistics Demonstrate That UX Is Important

  • 48% of users care about mobile websites and will feel  ignored by or frustrated with an unsatisfactory experiences with mobile websites
  • 44% of people will share an unfavorable online shopping experience with their friends
  • 68% of users will leave the website because of poor design
  • 97% of websites fail because of inferior UX design

 

Design and Optimize UX

The answers to these questions will decide whether visitors will continue using your website:

  • Is the website easy to navigate?
  • How do I interact with the website?
  • Can I access the information I need from the website?

 

Good UX design will lead users to answer “yes” to all of these questions, so it’s critical to understand your users’ concerns.

 

Building a user-oriented design requires skills like creating wire frames, prototypes, specifications, etc. You should also do research, reveal the usability of websites, and organize content.

 

Most of the time, even the best UX-focused companies will ignore the importance of UX designs, or they may think UX design is solely about visual design, which is not true. User-oriented design will solve problems like user interaction, experience, and functionality.

 

Rules of Designing Good User Experience

  • Navigating your website has to be easy and natural.
  • Operation should be consistent to ensure a better UX.
  • UX involves vision definition, strategy, planning, execution, valuation, and interaction.
  • Good UX is not just about design, but also about influence.
  • Your users will feel better if their needs are understood and respected.

 

Benefits That Good UX Design Will Bring to Your Business

A better UX design will:

  •  Improve the usability of websites
  • Decrease the number of user errors
  • Increase the number of return visitors to the pool of visitors
  • Reduce cost
  • Increase product sales
  • Enhance your business’s reviews and attract more visitors

 

What Do the Best Tech Companies Say?

  • “Manage to focus users’ attention. Focusing users’ attention to specific areas of the site with a moderate use of visual elements can help your visitors to get from point A to point B without thinking of how it actually is supposed to be done. The less question marks visitors have, the better sense of orientation they have and the more trust they can develop towards the company the site represents.” — Vitaly Friedman (editor-in-chief, Smashing Magazine)
  • “Fix the small bugs. As far as user experience is concerned, the little things matter. Learn peoples’ preferences over time. Design for one hand whenever possible. Take advantage of hardware buttons (start, back, and search). Gestures available: Tap double tap, touch & hold, pan, flick, pinch & stretch. Touch: recommended touch target size is 9 mm. Minimum touch target size is 7 mm. Minimum spacing between targets is 2 mm. Visual size is 60-100% of the touch target size.” — Microsoft
  • “The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next main ingredient is simplicity and elegance that produce products that are a joy to own and use. True user experience goes far beyond giving customers what they say they want, or providing checklist features.” — Nielsen Norman Group
  • “Delight the eye without distracting the mind.” — Google.
  • “Allow users to personalize their experience. People love to add personal touches because it helps them feel at home and in control. Provide sensible, beautiful defaults, but also consider fun, optional customizations that don’t hinder primary tasks.” — Google Android
  • “Our mission is to make the entire world more open, and this means reaching every corner, every person. So our design needs to work for everyone, every culture, every language, every device, every stage of life. This is why we build products that work for 90% of users and cut away features that only work for just a minority, even if we step back in the short term.” — Facebook

 

 

Published by Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology. He is a frequent speaker at conferences on digital transformation, online reputation management, search engine optimization, relationship capital and ethics. Fundamental to his work at Blue Ocean Global Technology, Sameer leads collaboration with an exclusive group of PR, Law and Management Consulting agency partners. He helps clients build and transform their digital presence. Sameer is a published writer and Internet Defamation subject matter expert witness. In collaboration with the Philadelphia Bar Foundation, he authors continuing legal education (CLE) programs and is a member of the Legal Marketing Association (LMA) Education Advisory Council. Sameer serves on the board of the CFA Institute Seminar for Global Investors, Future Business Leaders of America (FBLA) and Girl Power Talk. He is an active member of the Society of International Business Fellows (SIBF).

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Sameer Somal
Sameer Somal, CFA, CFP®, CAIA

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