Which One Is Better? Search Engine Optimization (SEO) or Pay Per Click (PPC)?

By: Sameer Somal |  November 21, 2014

Both SEO and PPC actually share the same objective: search. So why can we only choose one method?

 

Why Do You Still Need PPC Campaign After Achieving an Organic Search?

Your rank on search engines may not be stable because of an SEO stunt or change of algorithm in search engines, so you need a PPC campaign to maintain your ranking on search engines. In addition, it will be helpful if you have both organic search links and PPC ads that benefit your business.

 

Which One Is Better for Brand Building?

It’s always hard to appear on the first page of search results. You should optimize your website while waiting for enough traffic to become better established. Today, appearances on other online platforms will also be considered by search engines, and these cannot be achieved within a short time.

 

PPC campaigns can help you immediately, since they increase visibility on search engines. If your ads appear on other popular websites, you will increase traffic to your site and benefit from an increase in brand recall. This approach can be applied when launching brands or when promoting new products.

 

It may also be true that your competitors’ paid ads are just above your organic search results. If this is the case, the only way to solve the problem is to apply a PPC campaign and bring your paid ads to the top.

 

Can SEO and PPC Campaigns Be Complementary?

After SEO, relevant keywords can generate traffic consistently without any maintenance costs, unlike a PPC campaign, where costs are determined by the number of clicks. In some situations, not every keyword can perform well, so a PPC campaign is most effective when popular keywords are used.

 

You will find keywords that bring you stable traffic from your Google Analytics account, so SEO can help you find keywords for a PPC campaign. In addition, before conducting SEO, you can also test some new keywords through PPC to see if they can benefit you.

 

Sometimes, organic search results may not be desirable due to negative comments. If this happens, you have to manage your online reputation by applying a PPC campaign to decrease the effect of such bad reviews.

 

Is PPC the Best Way to Target Local Searches?

PPC campaigns like AdWords allow you to focus ads on particular locations. Google Adwords Express is not that well known, but it can reach your targets within 15-40 miles of your business. You can also advertise on local websites and social media websites to achieve the same result.

 

You may lose business if you think SEO cannot perform local searches. Google’s Penguin 2.0 can help you get the attention of your local targets much more easily. This involves providing SEO for your website, improving content online, and using different social media.

 

Can We Measure Return on Investment (ROI) on SEO and PPC?

People still choose PPC because they can get ROI easily through statistics like click-through rate, cost per conversion, and bounce rate. You can also control the campaigns as desired.

 

You can also measure the return from SEO through your Google Analytics account. You can determine which organic search results, third-party blogs, or social media result in the most traffic. SEO is beneficial, provided you consistently apply ethical SEO techniques.

 

How Much to Spend?

You should strike a balance between SEO and PPC campaigns among different marketing stages. At launch, websites will not immediately perform well on search engines. In this case, you can assign equal weight to both SEO and PPC. After this, you can adjust your spending to ensure consistency with your desired outcome.

 

 

0 0 votes
Article Rating
Subscribe
Notify of
guest
283 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
trackback

[…] displacing negative stories down the page. This strategy requires constant commitment and updating. Google’s pay per click ads platform can also be used to push down results, because it takes priority over regular, non-paid listings […]

trackback

[…] displacing negative stories down the page. This strategy requires constant commitment and updating. Google’s pay per click ads platform can also be used to push down results because it takes priority over regular, non-paid listings and […]

StephenPurdy
StephenPurdy
10 months ago

buy viagra online buy generic viagra online viagra prescription

StephenPurdy
StephenPurdy
10 months ago

where can i buy viagra over the counter buy viagra online viagra cost

trackback

buy cialis online in canada

Generic for sale

trackback

cialis tadalafil portugal

Generic for sale

trackback

buy cialis 36 hour online

American health

trackback

buy cialis without perscription

Generic for sale

trackback

generic cialis daily pricing

Health

trackback
7 months ago

pqqweknq

hzehxjks

trackback
7 months ago

canada cialis online

USA delivery

trackback

how to buy cialis safely online

where can i buy cheap viagra online

trackback
7 months ago

hoe kom je aan viagra

viagra hoe lang

trackback

what can azithromycin treat

zithromax how many days

trackback

original cialis low price

USA delivery

trackback
7 months ago

order cialis

viagra or cialis

trackback
7 months ago

viagra

can i buy viagra over the counter

trackback
7 months ago

buy cheap cialis uk

SPA

trackback
6 months ago

safe buy cialis

SPA

trackback

comprar viagra

viagra

trackback

essay writing services usa

essay writing services uk

trackback

how to write a cover letter for a research position

writing an apa research paper

trackback

how should i write my college essay

write my essay for free

trackback

buy cialis online europe

American health

trackback
6 months ago

help me with my americanah essay

help me wirte a literary essay

www.goldkamagra.com
6 months ago

Thanks. Quite a lot of forum posts. https://www.goldkamagra.com kamagra 100 mg effetti collaterali Angoz62

trackback
6 months ago

business ethics essay outline

ethics in business essay

trackback
6 months ago

buy cheap cialis uk

Health

www.levitraye.com
6 months ago
viagra without a doctor prescription

Beneficial postings. Cheers. https://www.withoutbro.com/# is 25mg of viagra effective Agchhhe

kamagrajellynow.com
6 months ago

You actually said that exceptionally well!. https://kamagrajellynow.com

buy viagra
6 months ago
AvsfDiawbeefe
6 months ago

canadian drug pharmacy pharmacies near me medicine for erectile

KgooFlisy
6 months ago

sildenafil interactions sildenafil cvs sildenafil 20 mg price

AgscZooms
6 months ago

pharmacy intern Epitol Female Viagra

FgsdZooms
6 months ago

cialis or viagra cialis shelf life viagra vs cialis forum

viagra online without prescription

Very well voiced genuinely. . viagra without a doctor prescription – b12 erectile dysfunction

Marcoszorie
Marcoszorie
6 months ago

buy tadalafil us: http://tadalafilonline20.com/ order tadalafil

Jvwxmolve
6 months ago

is cialis better than viagra prices of cialis 5mg cialis

Marcoszorie
Marcoszorie
6 months ago

tadalafil gel: http://tadalafilonline20.com/ tadalafil

JbvdZooms
6 months ago

best liquid tadalafil liquid tadalafil tadalafil tablets 5mg

WesleyBug
WesleyBug
6 months ago

generic tadalafil united states tadalafil generic
tadalafil generic

withoutshort.com
6 months ago

Thanks a lot, I value this.. https://withoutshort.com

WesleyBug
WesleyBug
6 months ago

tadalafil online 20 purchase tadalafil
40 mg tadalafil

Jasonlum
Jasonlum
6 months ago

buy prescription drugs online without medications without a doctor’s prescription

Randyageni
Randyageni
6 months ago

drugs without doctor script: https://genericwdp.com/ overseas pharmacies shipping to usa

trackback
6 months ago

buy cheap cialis uk

American health

Jasonlum
Jasonlum
6 months ago
viagra without a doctor prescription not scam

Terrific facts. Cheers. viagra without a doctor prescription – high blood pressure medication cause erectile dysfunction

Sameer Somal
CEO & Co-Founder
We Are Global