What makes a great web designer greater?

By: Sameer Somal |  November 25, 2014

We know that web designers and developers understand the nuances of coding. However, exceptional design work requires more than just coding and technical know-how. Designers with the talent to create modern, intuitive websites are becoming an increasingly rare commodity.

 

Some believe that web designers should focus exclusively on the outward appearance of a site. We understand your thoughts; however, we advise you to also consider the importance of a user-friendly interface and intuitive design.

 

Successful web design balances aesthetics with form and function. The positive benefits of a well designed website are proven. Modern web designers and developers have a responsibility to create agile, user-friendly websites.

 

In addition to the information above, there are several points to keep in mind:

• Consider building a customized website. If you have passion for website design and take your business seriously, you might feel that a custom website is the best course of action. In either case, you should have a rich knowledge of the aesthetics and technical aspects of design.

• You should have a strong knowledge of image processing and optimization. If you make a serious mistake, you may damage your reputation and lose your standing among valued clients.

• Successful web design requires foresight and an open mind. The best way to stay up-to-date with emerging design trends is to study the designs currently being used by top web companies.

• Talk to your client about integrating social media into your design plan. An effective social media marketing plan benefits your website experience and brand equity.

• As a professional web designer, you should have a deep knowledge of the technologies you use in your design process. There’s no need to focus exclusively on affordability because many companies are willing to pay a premium for highly skilled designers. A professional web designer should be well versed in a variety of programming languages and browser technologies.

• Another critical attribute of a successful developer is debugging. As a web professional, you must have a deep knowledge of debugging strategies. When implementing a design plan, it is important to take a proactive approach to debugging.

• Competition is a valuable resource. By monitoring the websites of your competitors, you remain up-to-date on changing trends. This helps you to keep pace with a rapidly evolving market.

• JavaScript is a great tool for designing a stronger website. Try to learn as much as you can to build your knowledge base and achieve sustainable results for your clients.

• Strong search engine optimization (SEO) skills can make a tangible difference in today’s market. To be a successful web designer, you must spend time learning about all options for optimizing a website.

• Lastly, to build your presence in the online marketplace, it is extremely important to add mobile capabilities to your website. These are features consumers have come to expect.

 

 

Published by Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology. He is a frequent speaker at conferences on digital transformation, online reputation management, search engine optimization, relationship capital and ethics. Fundamental to his work at Blue Ocean Global Technology, Sameer leads collaboration with an exclusive group of PR, Law and Management Consulting agency partners. He helps clients build and transform their digital presence. Sameer is a published writer and Internet Defamation subject matter expert witness. In collaboration with the Philadelphia Bar Foundation, he authors continuing legal education (CLE) programs and is a member of the Legal Marketing Association (LMA) Education Advisory Council. Sameer serves on the board of the CFA Institute Seminar for Global Investors, Future Business Leaders of America (FBLA) and Girl Power Talk. He is an active member of the Society of International Business Fellows (SIBF).

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Sameer Somal
Sameer Somal, CFA, CFP®, CAIA

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