Personal Reputation Management

The Power of Personal and Individual
Reputation Management Strategy

These days, Googling the name of a potential employee or new acquaintance is practically second nature; we’ve all done it. But when was the last time you performed a Google search on your own name? If you’re like many people, you maybe did it once but then haven’t given it a second thought since. This is one of those situations, however, where what you don’t know can hurt you.
The reality is that people are looking you up online and making decisions based on what they find. If the search results—which essentially form your online reputation—accurately reflect you and your personal brand, you’re in good shape. But if those results are negative or nonexistent, this can have a detrimental impact on your professional life.

What is personal reputation management?

Put simply, personal reputation management is taking control of what people find when they search for you online. Personal reputation management aims to suppress or remove permanently any negative or irrelevant search results while simultaneously boosting and increasing the number of positive, relevant results.

Are You an Entrepreneur, CEO, Executive or
Key Decision Maker at Your Company?

If so, you have an increased responsibility to protect your online reputation. Like it or not, your executive presence reflects on your business and its values. And unlike people at lower levels in your organization, you are being closely watched—even by the press. Shareholders, stakeholders, partners, and employees are relying on you and your decisions, and the consequences of negative online results can be significant.

Smart executives collaborate with branding experts such as Blue Ocean Global Technology to help manage their digital presence. By enlisting such specialists to help safeguard your online reputation, you’re free to focus on what you do best – running your business. Learn more about how we’ve been able to help executives create, revive, and improve their online reputations.

Why Online Personal Reputation Matters?

Online personal reputation is a key factor that either lifts your company to the sky or brings it down to rock bottom, and the reasons for that are:

  • Anything that happens on the internet can go viral, if you do one mistake online it can reach a big number of people quickly
  • People search for any business online before they decide to purchase its products or ask for its services
  • When stuck at a decision, people always look for what others might have chosen, that’s why they look for reviews on the internet
  • Social media presence is proof for internet users of the validity and quality of any business

No Distinction Between “Personal” And “Professional”

When someone is researching you online, anything associated with your name has the potential of appearing in search results, from articles you authored in industry publications to the personal blog you wrote in college. With many of us active on social media, the lines between our personal and professional lives can easily become blurry; even if your privacy settings are set to “friends only,” your friends’ settings might not be similarly restricted. Keep in mind that both your business life and your personal life are likely to be represented in the search results associated with your name.

All of these services and more will be available to you once you contact us at Blue Ocean Global Technology where we treat each case individually.

We listen to you and tailor our services according to your needs. Contact us now.

Book a Complimentary Consultation

What are the benefits of personal reputation management?

Personal reputation is more than just an online image that’s visible to users. Your personal reputation affects your company in many ways such as the following:

  • Builds trust: people are not only able to trust your company because of its good reputation, but they’ll want to recommend it to others as well.
  • Prevents unwanted attention: businesses that have a bad reputation draws more customers away as the customers won’t try the brand or even want to know more about the company.
  • Increases profit: people will be attracted to companies that have 5-star ratings more than those with 2 or 3-star reviews.
  • Attracts better employees: talented employees want to work for higher-value companies, therefore they’re more likely to work for companies with a better reputation
  • Better treatment: people give a second chance to companies that have a good reputation

Why is Online Reputation Management for individuals important?

There are a number of reasons why personal online reputation management is necessary today. If you’re like most of us, you may Google the name of a potential boss, a prospective employee, or even a potential date—it’s human nature to be curious about the unknown, including people who are new to us. And whether you’re looking for a new job, are in a high-level, public-facing leadership position within a company, or simply want to see how others may view you, your personal reputation matters.

How to Protect Your Online Reputation and Reduce Negative Reviews

Sameer Somal

Read More

Positive, Irrelevant, Or Negative? Understanding Search Results

Managing your online reputation is a multi-step process. Your first step is to audit your online reputation. When you search your name on the internet, what comes up first? Is it your LinkedIn profile, your business website’s bio page, or your personal Facebook page? Or do you see search results for someone who shares your name? Understanding where you currently stand and what people are likely to find when they enter your name in a search engine is key to managing your online reputation because it will help determine what you need to do next.

Positive, relevant results:

Congratulations! You’ve made a good start in effectively cultivating your online reputation. But remember that an audit is just a snapshot in time; regularly reviewing your online reputation is important so that you can identify and resolve any issues as they arise (or threaten to)—especially if you’re a CEO, marketing executive, or finance executive or otherwise hold a leadership position at your company.

Irrelevant results:

If you have a common name, chances are high that the top search results you see are for someone who shares your name—which can cause confusion for anyone trying to learn more about you online. One way our brand executives at Blue Ocean would suggest handling this situation is by using your middle name or middle initial as part of your name. This way, the information that truly pertains to you is easier for people to identify. We can offer other ways of differentiating yourself online; a Blue Ocean branding expert can help you identify which strategies are best for your specific situation.

Start building your unique brand today

Negative results:

Negative search results linked to your name can be severe, such as a legal case involving someone with the same name, a Facebook post tagging you in an unflattering photo, or a biased review targeting you. Removing these results may be possible depending on where they appear and which site(s) they are on. To quickly and efficiently address these issues, collaborate with a reputation management firm like Blue Ocean.
Our brand executives will assist you in developing a comprehensive strategy to enhance and maintain your online reputation. Depending on your situation, we may suggest requesting content removal, creating additional content to rank higher, or both to enhance the search results associated with your name. For additional information, please contact us.

We Build Authentic Personal Internet Reputations. Talk to an Expert Today.

Consult Us

What are the 3 categories of tactics for reputation management?

With respect to your online presence, you need to be aware of three specific types of media (and search results)

Owned media

Content that appears anywhere that you have full control over what is posted is considered owned media—you fully control what it is, what it says, and how it portrays you and your brand. Examples include your website and your blog.
In other areas, you might have limited control over the media linked to your personal brand. Social media sites are a great example of this—although you don’t have full control over LinkedIn or Facebook, you are able to manage your own profile on the platform.

Earned media

Earned media is the result of someone else either talking about you or promoting your content. In many cases, this can be a good thing, such as when as news site quotes you as an expert, an industry site publishes a bylined article you authored, or a review site highlights the stellar service you and your team provided.

However, earned media can also be negative. Poor reviews, scathing exposés, and nasty comments about you in online forums are examples of the kind of earned media you want to avoid.

Paid media

Want control over your message and its audience on a platform you don’t own? You can have it, but you’ll have to pay for it—thus the label paid media. Advertising is the only way to control your message in places that do not belong to you or your company. Unlike reviews and articles that others write about you, Google search ads, display ads, social media ads, and print ads allow you to connect with people directly and tell them exactly what you want them to know about you.

A Blue Ocean branding expert can tailor a strategy to create or restore your online presence that includes some (or all) of these different types of media. Contact us today for more information.

Branding experts providing proven strategies

Your online reputation can unquestionably influence your business and bottom line in a significant way, so investing in the proper maintenance of your online brand should be a priority.

Blue Ocean can help. By starting with a baseline audit of your online reputation and then monitoring it on an ongoing basis, addressing any issues that arise, and helping you optimize opportunities to boost your online presence, our brand experts can ensure that your online presence truly reflects your personal brand.

Whether you want to remove negative search results, fortify a weak or nonexistent online presence, or improve the quality and effectiveness of your existing search results, Blue Ocean has the strategies and tactics to make things happen.

Learn more about Us

What are reputation management companies?

Reputation management companies are companies that:

  • Develops a content marketing plan for your website
  • Manages your online reputation on social media platforms
  • Resolve issues that influence your reputation
  • Manage customer reviews
  • Provide means for potential customers to become familiar with your brand
  • Help you rank on the first page of Google searches

All of these services and more will be available to you once you contact us at Blue Ocean Global Technology where we treat each case individually.

We listen to you and tailor our services according to your needs. Contact us now.

Schedule a Call With Us

What is a bad reputation?

Many things can cause a “bad” online reputation. Any search result that links to embarrassing or negative stories about you could certainly be considered bad—for example, a link that leads to an article mentioning your arrest, a news story that details your nasty divorce and custody battle, or a link to an unflattering video clip could all be considered part of a “bad” reputation.
But negative, embarrassing results aren’t the only things that can damage your personal reputation. Misleading or erroneous results can also be problematic. For example, imagine if someone who shares the same name as you authors a white supremacy blog or regularly tweets racist language—people searching for you may choose not to do business with you based on their findings.
Another way you can have a bad reputation is by having no reputation at all. If your name returns no (or few) relevant search results, this may cause concern and psychological noise—especially in internet-forward industries where a robust online presence is considered the “norm.”

How can I improve my personal online reputation?

Your online reputation is how all people, including clients, prospects, partners, investors and those surfing the internet, perceive you or your business. There are many things that you can do to improve your personal online reputation. The first step is to perform an audit of your current online reputation. This audit provides a baseline or snapshot of your online reputation, helping you determine your next steps.
If you’re like many people, an online search for you leads to a combination of positive, irrelevant, and negative search results. In essence, to improve your personal online reputation, you want to increase the number of positive results that populate (and rank) on search engines, create high domain authority links, push negative results down, and clear up any confusing or irrelevant results.
Channels that you own—like your website and blog—give you the most control over your personal reputation and personal brand. And platforms that you use, like LinkedIn and Facebook, also allow you to craft your online reputation in a way that most accurately reflects you.
But don’t forget about the power of earned media. You don’t have control over these sites, but the more positive information you have there the better your reputation. A newspaper website that quotes you as an expert, a review site that positively mentions you and your business, or an industry website that publishes an article with your byline are all places that can positively impact your online reputation.

How do I clean up my online reputation?

Cleaning up your online reputation is possible, but it’s something that doesn’t happen overnight. As we’ve mentioned, the first step is to perform an audit of your online reputation to understand the specific search results that are positive, negative, and irrelevant. After you understand where you stand, it’s a matter of improving and increasing the number of positive results so that any negative results are less relevant, as well as dealing with any irrelevant results.

Can you repair your reputation online?

The short answer is yes. The longer answer is also yes, but it’s worth noting that it can take time—and it’s never truly finished. Why does one search result appear above another? Search engine algorithms are highly confidential, so understanding how to impact search results is a combination of experience, knowledge and educated guesses. Everything from how old a domain is to its technical SEO and information quality are all taken into consideration when determining the placement of a specific result. You’ll want to keep these and other factors in mind as you’re determining the best strategy for fixing your online reputation.

How do I find out my online reputation?

It’s always a smart idea to monitor your online reputation. Your first step is to perform a search yourself—searching for your name in Google and other search engines. Your name will have an impact on the kind of search you perform—if you have a common name that is likely shared by many people (e.g. Michael Smith) you’ll want to include in your search additional terms that someone is likely to use to specifically find you, like your company name or city. If your name is more unusual, the search results returned for your name are more likely to be accurate and specific to you.

Why is Online Reputation Management for individuals important?

There are a number of reasons why personal online reputation management is necessary today. If you’re like most of us, you may Google the name of a potential boss, a prospective employee, or even a potential date—it’s human nature to be curious about the unknown, including people who are new to us. And whether you’re looking for a new job, are in a high-level, public-facing leadership position within a company, or simply want to see how others may view you, your personal reputation matters.

What are personal reputational damage examples?

Personal reputation damage is done through the act of defamation, which is any untrue accusation of your business that causes injury to your reputation. Defamation statements can either be written or verbal.

  • Verbal
    • In speech
    • Through phone calls
    • On television
  • Written
    • On social media platforms or any other website
    • Through emails
    • On newspapers

Why do you need Personal Reputation Management?

Great question. If you’re a hermit living in a cave or are otherwise “off the grid”, your online reputation (or lack thereof) will likely not impact your life—and you don’t need personal reputation management. But if you’re like the rest of us—living and working in this increasingly connected world—you can benefit from personal reputation management.

What does personal reputation management mean?

These days, Googling the name of a potential employee or new acquaintance is practically second nature; we’ve all done it. But when was the last time you performed a Google search on your own name? If you’re like many people, you maybe did it once but then haven’t given it a second thought since. This is one of those situations, however, where what you don’t know can hurt you.

Personal Reputation
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Reputations are everything.
Let us help you control the online narrative.

A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

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Reputations are everything.
Let us help you control the online narrative.

A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

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Brittney Bagiardi

Business Development & Marketing Manager at Butler Weihmuller Katz Craig LLP February 4, 2020

The Legal Marketing Association's Tampa City Group was honored to have Sameer come to speak with us regarding Online Reputation Management. Sameer is an energetic presenter who took the time to answer each and every one of our questions. His expertise was evident in his polished presentation, and our members were engaged thoroughly. All communications leading up to the event were timely and friendly, and I have enjoyed my time working with Sameer on this speaking engagement.

Tamie Maffeo

Marketing Manager at NEIRG Wealth Management. & Business Succession Advisers, LLC

Working with Sameer and the team at Blue Ocean Global Technology has been such a positive experience! The ongoing communication combined with the efficiency of work of the team is very much appreicated. Sameer is quick to respond to any questions we may have. He and his team is quick to to resolve any questions that arise. They go above and beyond for us no matter what day or time we reach out. I have had many dissapointing engagements over the years with similar firms but must say that this is a refreshing experience. I am in a niche business with complicated regulations surronding our marketing platform. Having the peace of mind that the team at Blue Ocean is there to impliment and guide our firm gives me great satisfation. That being said, I give them my highest reccomendations and would gladly speak with anyone who has any questions regarding my experience.

Jay Chong

EVP, Head of e-Mobility Group at SK Group

I had a chance to work with Sameer for several months, and he has been one of the most transparent and responsible people I have ever worked with. He has been highly responsive, always responding within a day despite the time zone difference, and thoughtful, which was a big relief for me as some I worked with in the past were "Catch Me if You Can". He has delivered all his promises and more. He has been genuine and results oriented. It has been a pleasure working with him, and I highly recommend his service.

Vern Hayden

Client Advocate at Sovereign Financial Group, Inc

Sameer lives outside the cliche’s of life. Let me put it this way:

If you were looking for someone totally committed to helping in a mission, a cause, or company you would want Sameer.

If you were looking for someone who would drop everything to help you, who knows the best and worst about you, someone with empathy and understanding, in short someone you call a “true friend” , you would want Sameer.

If you want someone who has aligned themselves with the great causes of women you will want Sameer. If you want someone who gives a damn about kids that are abused,misplaced,without direction,kicked to the curb, and need help get Sameer.

If you want someone to give a mesmerizing presentation get Sameer. He will stay up all night doing relentless research on the subject and the audience and inspire your audience to action.

If you want someone with a consistent well defined philosophy of life combined with a remarkable code of ethics you want Sameer.

If you want a leader with emotional and academic intelligence combined with magnetic charisma check in with Sameer.

If you want a team player who has been in the trenches as well as the mountain tops Sameer has been there.

If you want someone to help stabilize your business and take it to greater fulfillment Sameer will be there for you.

If you need a George Gilder tech genius as a resource., Sameer knows the best and can bring innovative solutions to your challenges. ( the right wing radio host Rush Limbaugh said if he could choose another brain it would be Gilder’s.)
If you need someone to trust with integrity and accountability you need to meet Sameer. I could go on but I think you know how I feel about this guy now. I have known and been a friend for over two decades.

Najah A. Edmondson

Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

Sameer Somal is a personality you cannot forget! I met Sameer one year exhibiting at the Delaware Valley Legal Expo in King of Prussia, PA. It was the end of the night and he came over to introduce himself to me and my colleague. We engaged in an amazing conversation about The TASA Group and about relationship management. He helped us take our belongings to the car at the end of the night. We all left with a new connection and a lifelong friend. So excited with meeting Sameer, we immediately figured out how we could work together - webinars, articles and in-person presentations to some of the organizations we are partnered with. It's been a few years since we met and Sameer continues to thrive in his field and in his expertise. The light he exudes is both infectious and comforting. I would recommend Sameer for any job!

Walt Wiesenhutter

Certified Small Business Mentor at SCORE Mentors Philadelphia. Taught at Harvard University Executive MBA & at Columbia Executive MBA & Northwestern Executive MBA

My name is Walter J. Wiesenhutter and I am loyal client of Sameer Somal’s and Blue Ocean Global Technology. I founded Jay Associates in 1984 and served as president of our consulting company for several decades. Regretfully, our offices were in the World Trade Center in 9/11 and we lost key team members as a result of those tragic events. We persevered for the next few years to replace the seemingly unreplaceable. I met Sameer, one of the co-founders of Blue Ocean Global Technology in 2005. I was immediately impressed with his genuine character and commitment to serving others. The emergence of the internet and digital technology changed our business so much and our meeting couldn’t have been more serendipitous. I was quite fortunate to learn of this company’s world-class resources. Over the years, they were instrumental in improving our stellar reputation and building a digital presence that reflected the trust we had with our clients offline. As business partners, clients, and friends complained about their Google presence, disappointing web development projects, and digital marketing companies over promising and under delivering, I referred them directly to Sameer and his team at Blue Ocean Global Technology. Their needs and requirements were always handled with care; the feedback is always exceptional because they deliver results based on exactly what the companies want to help them grow. When Blue Ocean Global Tech did not feel they could provide the best service or guidance on a particular situation, Sameer and his colleagues are honest with me or anyone from my network. They then took the time to find resources and partners within their trusted network that were a better fit. Today, at 75, I am delighted to share and document my successful experiences with this team of excellent professionals. If you are looking for a global team that is diligent, honest, and transparent, you have found the right company in Blue Ocean Global Technology. Not only do I give them my highest and best recommendation, I feel fortunate to call many of their global team members my friends!

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