Marketing for Divorce Lawyers | Blue Ocean Global Technology

Marketing for Divorce Lawyers

We Can Help You Develop and Implement a Successful Family Law Marketing Campaign

  • Proactive monitoring and responses
  • Customized and comprehensive plans and strategies
  • Deep-rooted SEO techniques
  • Cutting-edge tools and technologies
  • Extensive knowledge and experience
  • Seamless integrations with your workflows and teams
  • Flexible and affordable packages
  • A global team with 24/7 support

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We have the expertise to provide optimal results tailored to suit individuals and businesses alike.

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Divorce Lawyers Marketing

Family law marketing deals with the dissolution of a marriage, a child custody battle, or the varied complexities surrounding adoption. It involves connecting with individuals at potentially one of the most challenging phases of their life. Marketing for divorce lawyers is different from other areas of practice like injury claims, or criminal defence. Building trust, due diligence and genuineness are important qualities while marketing for divorce lawyers.

What is Family Law Marketing?

Family law marketing has a singular goal – to get your legal services in front of potential clients. It ultimately helps in boosting leads and driving a higher client conversion for your law firm. With the legal space becoming extremely competitive over the last few years, the importance of family law marketing is ever growing. This includes both digital as well as traditional tactics.

Current Marketing Trends in the Legal Industry

Legal marketing, link building, and search engine optimization has seen some shifts in the past few years. While referrals are a great source of quality leads, family law practices have been looking to outgrow their expanse in the legal industry. Inevitably prospective clients will research your practice of family law before assigning you their case.

Some of the core marketing trends in legal industry include:

    • Seeking advice using the search engine
    • Creating quality content for your website
    • Legal link building is a vital step
    • Semantic search and SEO
    • Highlighting your practice areas
    • Emulating your testimonials
    • Engaging with feedback

Marketing Strategies for Divorce Lawyers

An effective marketing strategy helps build credibility for your clients. Online marketing for lawyers is a crucial strategy assisting in expanding your scope of attracting quality leads.

Local Search Engine Optimisation Strategy

A well executed SEO can bring in both traffic and conversions to grow your family law practice. There should be a holistic approach across your website to promote the service.

Keyword Research

Knowing the words and keywords to help attract quality clients who are in dire need of your services is a crucial element. Quality content aligned with optimum keyword search is always vital.

On-Page Optimisation

By implementing effective on-page SEO, family law websites attract more quality leads. This enhances their chances of visibility and user experience.

Getting on Lawyer Directories

Being listed on an online lawyer directory is an essential tactic for improving your law firm’s visibility and building up your client base.

Getting on Social Media Platforms

Being significantly active on social media platforms helps in building trust for your clients. It helps you stay relevant and active with your prospective clients.

Client Reviews on “Google My Business”

Google My Business (GMB) page is an essential part of SEO for law firms as it provides targeted clients with relevant information about your practice. It allows prospective clients to be able to contact you.

Google Ads

Regular Google Ads campaigns can help law firms attract new clients and grow their practice. Digital advertising is one of the most effective ways to market family law. Such Google Ads are cost-effective, targeted and easily measurable.

Pay-Per Click (PPC) Advertising

Pay-per-click (PPC) is a digital marketing strategy that allows lawyers to display their ads on Google (and other search engines). It is highly regarded by online advertisers due to its measurability.

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PRM Services

Personal Reputation Management
Personal Reputation Management For Lawyers
Executive Reputation Management

What People Say About Us

-Zeev Wexler

As CEO of Wexler Consulting. I can say with confidence that Blue Ocean Global Technology is a team you can trust. We have been fortunate to collaborate with their firm on client cases. Their online reputation management, SEO, and web development capabilities are always a leap up the value curve. Co-founder Sameer Somal is a man of integrity. His team is relentlessly dedicated to delivering results. Sameer is also a sought after speaker at events globally to share perspective and actionable ideas for building an authentic digital presence. Highly recommended.

 

-lambo W

I met the Blue Ocean Global Technology executives in San Diego several years ago during Social Media Marketing World Conference. Their authenticity, leadership, and passion for educating clients on technology choices is captivating. Thank you for sharing the insights and helping us build a more engaging online reputation. I highly recommend their expertise and services to everyone who is looking to make a great impression online!

 

-Jocelynnn Villaneuvaaa

Such a great experience! The Blue Ocean Global Technology team was amazingly kind and helpful, and they offer 24/7 services. Our brand image has considerably improved thanks to them, and we are already seeing the results. Keep up the good work :

 

-Nicholas Mbugua

Blue Ocean Technology is a great company that is committed to excellence in delighting their customers by providing superior products and services. I particularly single out Sameer Somal by the way he has blend coaching, financial advice & social media tools. It’s awesome and amazing!

 

-Kapil Grover

BOGT team is very good at what they do. They always better their best. You will be glad you chose to work with Sameer. His team is very professional, competent and delivers what they commit. Online Reputation Management and digital marketing is their expertise.

 


 

FAQs

Marketing for Divorce Lawyers

  • What is marketing for divorce lawyers?

    Marketing for divorce lawyers includes growing their presence to attract potential clients. Family law attorneys deal exclusively with extensive emotional issues and highly sensitive topics such as child custody, alimony, property division and domestic violence. Clients trust their lawyers to handle their most intimate and vital matters.

  • Do divorce lawyers need marketing?

    Yes, marketing helps divorce lawyers to build a strong reputation and to position themselves as experts in their field. This can lead to more referrals and a more successful practice. Marketing can help divorce lawyers to increase brand awareness and to become more visible to potential clients.

  • How do I promote my lawyer website?

    Build a highly optimised website in order to attract prospective clients. Maintaining a competitive edge amongst your competitors by providing great user-experience is vital. Promoting your website through social media platforms is one of the most popular ways to establish connections with prospective clients.

  • What does a marketing strategy for a lawyer include?

    Marketing strategies for a lawyer include creating an email funnel to engage potential clients. There are various digital marketing tools which law firms must undertake to set themselves apart from their competitors, from pay-per-click advertising to social media marketing.

  • What is better– having an in-house online marketing strategist or third party services?

    If you’re a smaller business with few clients, you may be able to handle a marketing campaign on your own. On the contrary, if you’re a small business with a few clients that are looking to scale up, an agency might be the way to go for you.

Still have questions?

We’re here to assist! Feel free to leave all your inquiries and we will schedule a complimentary consultation today to chat about your online presence requirements. 

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Reputations are everything.
Let us help you control the online narrative.

A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

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Reputations are everything.
Let us help you control the online narrative.

A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

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Brittney Bagiardi

Business Development & Marketing Manager at Butler Weihmuller Katz Craig LLP February 4, 2020

The Legal Marketing Association's Tampa City Group was honored to have Sameer come to speak with us regarding Online Reputation Management. Sameer is an energetic presenter who took the time to answer each and every one of our questions. His expertise was evident in his polished presentation, and our members were engaged thoroughly. All communications leading up to the event were timely and friendly, and I have enjoyed my time working with Sameer on this speaking engagement.

Tamie Maffeo

Marketing Manager at NEIRG Wealth Management. & Business Succession Advisers, LLC

Working with Sameer and the team at Blue Ocean Global Technology has been such a positive experience! The ongoing communication combined with the efficiency of work of the team is very much appreicated. Sameer is quick to respond to any questions we may have. He and his team is quick to to resolve any questions that arise. They go above and beyond for us no matter what day or time we reach out. I have had many dissapointing engagements over the years with similar firms but must say that this is a refreshing experience. I am in a niche business with complicated regulations surronding our marketing platform. Having the peace of mind that the team at Blue Ocean is there to impliment and guide our firm gives me great satisfation. That being said, I give them my highest reccomendations and would gladly speak with anyone who has any questions regarding my experience.

Jay Chong

EVP, Head of e-Mobility Group at SK Group

I had a chance to work with Sameer for several months, and he has been one of the most transparent and responsible people I have ever worked with. He has been highly responsive, always responding within a day despite the time zone difference, and thoughtful, which was a big relief for me as some I worked with in the past were "Catch Me if You Can". He has delivered all his promises and more. He has been genuine and results oriented. It has been a pleasure working with him, and I highly recommend his service.

Vern Hayden

Client Advocate at Sovereign Financial Group, Inc

Sameer lives outside the cliche’s of life. Let me put it this way:

If you were looking for someone totally committed to helping in a mission, a cause, or company you would want Sameer.

If you were looking for someone who would drop everything to help you, who knows the best and worst about you, someone with empathy and understanding, in short someone you call a “true friend” , you would want Sameer.

If you want someone who has aligned themselves with the great causes of women you will want Sameer. If you want someone who gives a damn about kids that are abused,misplaced,without direction,kicked to the curb, and need help get Sameer.

If you want someone to give a mesmerizing presentation get Sameer. He will stay up all night doing relentless research on the subject and the audience and inspire your audience to action.

If you want someone with a consistent well defined philosophy of life combined with a remarkable code of ethics you want Sameer.

If you want a leader with emotional and academic intelligence combined with magnetic charisma check in with Sameer.

If you want a team player who has been in the trenches as well as the mountain tops Sameer has been there.

If you want someone to help stabilize your business and take it to greater fulfillment Sameer will be there for you.

If you need a George Gilder tech genius as a resource., Sameer knows the best and can bring innovative solutions to your challenges. ( the right wing radio host Rush Limbaugh said if he could choose another brain it would be Gilder’s.)
If you need someone to trust with integrity and accountability you need to meet Sameer. I could go on but I think you know how I feel about this guy now. I have known and been a friend for over two decades.

Najah A. Edmondson

Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

Sameer Somal is a personality you cannot forget! I met Sameer one year exhibiting at the Delaware Valley Legal Expo in King of Prussia, PA. It was the end of the night and he came over to introduce himself to me and my colleague. We engaged in an amazing conversation about The TASA Group and about relationship management. He helped us take our belongings to the car at the end of the night. We all left with a new connection and a lifelong friend. So excited with meeting Sameer, we immediately figured out how we could work together - webinars, articles and in-person presentations to some of the organizations we are partnered with. It's been a few years since we met and Sameer continues to thrive in his field and in his expertise. The light he exudes is both infectious and comforting. I would recommend Sameer for any job!

Walt Wiesenhutter

Certified Small Business Mentor at SCORE Mentors Philadelphia. Taught at Harvard University Executive MBA & at Columbia Executive MBA & Northwestern Executive MBA

My name is Walter J. Wiesenhutter and I am loyal client of Sameer Somal’s and Blue Ocean Global Technology. I founded Jay Associates in 1984 and served as president of our consulting company for several decades. Regretfully, our offices were in the World Trade Center in 9/11 and we lost key team members as a result of those tragic events. We persevered for the next few years to replace the seemingly unreplaceable. I met Sameer, one of the co-founders of Blue Ocean Global Technology in 2005. I was immediately impressed with his genuine character and commitment to serving others. The emergence of the internet and digital technology changed our business so much and our meeting couldn’t have been more serendipitous. I was quite fortunate to learn of this company’s world-class resources. Over the years, they were instrumental in improving our stellar reputation and building a digital presence that reflected the trust we had with our clients offline. As business partners, clients, and friends complained about their Google presence, disappointing web development projects, and digital marketing companies over promising and under delivering, I referred them directly to Sameer and his team at Blue Ocean Global Technology. Their needs and requirements were always handled with care; the feedback is always exceptional because they deliver results based on exactly what the companies want to help them grow. When Blue Ocean Global Tech did not feel they could provide the best service or guidance on a particular situation, Sameer and his colleagues are honest with me or anyone from my network. They then took the time to find resources and partners within their trusted network that were a better fit. Today, at 75, I am delighted to share and document my successful experiences with this team of excellent professionals. If you are looking for a global team that is diligent, honest, and transparent, you have found the right company in Blue Ocean Global Technology. Not only do I give them my highest and best recommendation, I feel fortunate to call many of their global team members my friends!

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