SEO for Divorce Lawyers: Stand Out in Search Results

By: Sameer Somal |  March 19, 2024

SEO is integral for the success of any profession dependent on online engagement, divorce lawyers are no different. Since a lot of clients end up utilizing search engines to find their attorneys, SEO for divorce lawyers is essential.  A good SEO program also ensures that attorneys are able to compete with their peers in the same field.

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What is SEO and Does it Get More Clients for Divorce Attorneys?

Search Engine Optimization (SEO), involves enhancing a website to boost its visibility on search engines. Divorce lawyers can also benefit from SEO services since they improve their site’s ranking in search engine results pages (SERPs). The primary objective of SEO is to enhance organic traffic to a website from search engines such as Google, Bing, and Yahoo.

The primary avenue for prospective clients seeking a divorce law firm is through online searches. Furthermore, implementing effective SEO for divorce lawyers can create a snowball effect. It consistently provides relevant content that resonates with potential family law clients during their search queries.

3 Main Components of an SEO Campaign

  • Technical SEO:

It enables Google to present your site on its search pages accurately. Conducting a technical SEO audit is essential before proceeding with any further SEO efforts. Common technical SEO mistakes include unoptimized pages for mobile screens, the absence of alt tags for images, and missing meta descriptions.

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Image Credits: Freepik
  • Content:

The primary aspect of any webpage is its optimization. Content should inspire readers to take action, rather than merely answering questions or providing information. This is because if the content fails to align with the topics or keywords, divorce lawyers and divorce services for example, it’s likely to lead to a decrease in website visitors.

  • Local SEO:

The primary focus of SEO for divorce lawyers should be to effectively showcase the presence and accessibility of your law firm. This can be achieved by sending multiple signals about your practice areas and city/regions served across your website, directories for lawyers, and Google My Business

The closer your firm is to your potential clients, the higher the likelihood that Google will prioritize placing you at the top of search results.

7 Effective SEO Strategies for Divorce Lawyers

  •  Set Up a Google My Business Profile for Your Family Law Firm

Google My Business is a free tool to manage a business’s presence. Every family law firm should invest in this mechanism. It can be helpful in optimization, adding details about your business such as email and phone numbers, photos, videos, and more. Clients can also leave their reviews on the firm’s profile which will further aid it in search engine rankings and attracting leads. 

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Image Credits: Freepik
  •  Research and Optimize Vital Keywords for Divorce Attorneys

SEO for divorce lawyers must utilize resources like Google Keyword Planner, SEMrush, and Ahrefs to discover essential keywords. Such research can aid in analyzing competitor’s keyword strategies to determine optimal targeting.

  • Update Your Firm’s Citations and Directory

An updated listing of the firm’s citations and directories can significantly boost its credibility online. Such listings generally include the business’s name, address, and phone number (NAP). Clients and search engines are far more likely to prefer the firm as it’ll look legitimate and credible.

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Image Credits: Freepik
  • Publish Relevant and Ever-green Content for Your Family Law Firm

It’s not just enough to look approachable, the content on the firm’s site has to reflect the same. Divorce lawyers need to create content that caters to their potential client’s expectations. Such content can include blog posts, frequently asked questions (FAQs), case studies, white papers, videos, and more.

  •  Perform on-page SEO

On-page SEO includes title tags and meta descriptions. While title tags specify the title of the webpage, meta descriptions are short summaries of the content available on the divorce attorney’s site. Title tags appear as clickable headlines in search results, whereas a meta-description is displayed below the title tag.

  • Build Strong Backlinks for Your Divorce Law Firm Website

Incorporating quality backlinks in your content is also beneficial when it comes to SEO for divorce lawyers. Backlinks serve as endorsements from other sources, signaling to search engines that your firm’s website is reliable and authoritative. 

These backlinks can be established by publishing compelling content that other websites find valuable enough to link to, as well as contributing guest blog posts to other legal websites.

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Image Credits: Freepik
  • Leverage Your Technical SEO

A site that has undergone technical SEO will be likely to rank higher in search engine results pages (SERPs).  Technical SEO encompasses elements like website architecture, formatting, and coding to enhance user experience, speed, and search engine accessibility. 

Technical SEO for divorce lawyers can also benefit from improving website speed optimization and having a mobile-friendly design.

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How to Choose the Best SEO Services Provider for Your Divorce Law Firm

  • Trustworthiness

SEO for divorce lawyers is a continuous process and requires a service provider who communicates regularly and is trustworthy. They need to prioritize honesty and integrity in all client interactions, provide regular updates, and communicate clearly throughout the process.

  • Expertise

SEO for divorce lawyers requires well-trained professionals to handle your site’s searchability. SEO professionals who are adept at crafting tailored strategies that drive organic traffic and improve search engine rankings are essential. With years of experience, we deliver expert SEO solutions that yield measurable results for your divorce law firm.

  • Extensive Services

SEO is a complex set of services bundled together for optimal results, so it must be designed to meet the diverse needs of divorce law firms. From keyword research to on-page optimization and content creation, a holistic approach to SEO is necessary to ensure maximum engagement.

Hire Our SEO Experts

  • SEO’s Vital Role in Attracting Clients

SEO for Divorce Lawyer is crucial as it enhances website visibility on search engines, driving organic traffic. SEO experts at Blue Ocean Global Technology utilize strategies such as content creation and local SEO, to ensure the firm stands.

  • Key Components of Successful SEO Campaigns:

Technical SEO, content optimization, and local SEO are integral components of the SEO campaign at Blue Ocean Global Technology. Our experts conduct technical audits, craft engaging content, and emphasize local presence to improve search engine rankings.

  • Effective SEO Strategies for Divorce Lawyers:

Implementing Google My Business, keyword optimization, citation updates, and relevant content publication, alongside technical SEO, enhances a divorce law firm’s online reputation. Blue Ocean Global Technology specializes in these strategies, offering tailored solutions for law firms to attract potential clients effectively.

 Frequently Asked Questions

1. How Do Keywords Play a Role in SEO for Divorce Lawyers?

Keywords are essential in SEO for divorce lawyers as they help optimize website content for search engine visibility. Tools like Google Keyword Planner aid in identifying relevant keywords crucial for attracting potential clients. 

2. Can Tools Assist With SEO for Divorce Lawyers?

Yes, tools play a significant role for divorce attorneys by improving search engine rankings of their website. Resources like Google Keyword Planner, SEMrush, and Ahrefs assist in keyword research, competitor analysis, and optimizing website content. 

3. What Are the Common SEO Pitfalls for Family Law Firms To Avoid?

Common SEO pitfalls for family law firms include neglecting technical SEO aspects and failing to update citations and directories. Furthermore, when it comes to content, its relevance and quantity of strong backlinks are expected pitfalls as well.

4. What Do Divorce Lawyer SEO Services Include?

SEO for divorce lawyers typically includes keyword research and optimization, updating citations and directories, content creation, on-page SEO, and leveraging technical SEO.

Find the right SEO Service for your Divorce Law firm:

Have your Family and Divorce law firm at the top of SERP

Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. He is a CFA Charterholder, a CFP®️ professional, and a Chartered Alternative Investment Analyst. Sameer leads client engagements focused on digital transformation, risk management, and technology development. A testifying subject matter expert witness in economic damages, intellectual property, and internet defamation, he authors CLE programs with the Philadelphia Bar Foundation. Sameer is a frequent speaker at private industry and public sector conferences, including engagements with the Federal Home Loan Bank (FHLB), Global Digital Marketing Summit, IBM, New York State Bar Association (NYBSA), US Defense Leadership Forum, and US State Department’s Foreign Service Institute. He proudly serves on the Board of Directors of Future Business Leaders of America (FBLA) and Girl Power USA. Committed to building relationships, Sameer is an active member of the Abraham Lincoln Association (ALA), Academy of Legal Studies in Business (ALSB), American Bar Association (ABA), American Marketing Association (AMA), Business Transition Council, International Trademark Association (INTA), and Society of International Business Fellows (SIBF). A graduate of Georgetown University, he held leadership roles at Bank of America, Morgan Stanley, and Scotiabank. Sameer is also a CFA Institute 2022 Inspirational Leader Award recipient and was named an Iconic Leader by the Women Economic Forum.

Published by Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. He is a CFA Charterholder, a CFP®️ professional, and a Chartered Alternative Investment Analyst. Sameer leads client engagements focused on digital transformation, risk management, and technology development. A testifying subject matter expert witness in economic damages, intellectual property, and internet defamation, he authors CLE programs with the Philadelphia Bar Foundation. Sameer is a frequent speaker at private industry and public sector conferences, including engagements with the Federal Home Loan Bank (FHLB), Global Digital Marketing Summit, IBM, New York State Bar Association (NYBSA), US Defense Leadership Forum, and US State Department’s Foreign Service Institute. He proudly serves on the Board of Directors of Future Business Leaders of America (FBLA) and Girl Power USA. Committed to building relationships, Sameer is an active member of the Abraham Lincoln Association (ALA), Academy of Legal Studies in Business (ALSB), American Bar Association (ABA), American Marketing Association (AMA), Business Transition Council, International Trademark Association (INTA), and Society of International Business Fellows (SIBF). A graduate of Georgetown University, he held leadership roles at Bank of America, Morgan Stanley, and Scotiabank. Sameer is also a CFA Institute 2022 Inspirational Leader Award recipient and was named an Iconic Leader by the Women Economic Forum.

Sameer Somal
Sameer Somal, CFA, CFP®, CAIA

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