When a stakeholder hears about your brand for the first time—be they a potential customer, employee, partner, or investor—they will almost always Google your company to learn more. What they see in the search results is essentially their first impression, except it’s even weightier than the first impressions we make as business people at meetings, events, or conferences. Read the full article on ‘Entrepreneur’ to know more about ‘Why Your Company’s Online Reputation Matters.’
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[…] with your community online must be integrated with traditional sales and marketing mandates. Your online presence is, in effect, part of your marketing and advertising plans. Your ads are designed to appeal to […]
[…] that you may not think of until it’s too late: online brand reputation management.Why does online brand reputation management matter? Just as most people Google the name of a company prior to doing business with it, the same […]