When a stakeholder hears about your brand for the first time—be they a potential customer, employee, partner, or investor—they will almost always Google your company to learn more. What they see in the search results is essentially their first impression, except it’s even weightier than the first impressions we make as business people at meetings, events, or conferences. Read the full article on ‘Entrepreneur’ to know more about ‘Why Your Company’s Online Reputation Matters.’
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