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Email Marketing to Boost Your Business Revenue
Engage your customers with content they care about with our email marketing services. Contact us today to learn more about our holistic email marketing services.
Email Marketing for Lawyers
Email marketing is a type of online marketing where you connect to potential clients, increase awareness of your brand, build a customer database and promote marketing via emails.
Email marketing for lawyers is a useful mode to connect to clients, expand your network and generate new clientele. Blue Ocean Global Technology provides a one-stop solution for all your email marketing needs.
Best Email Marketing for Lawyers
To ethically market their personal brand, professionals must follow certain best practices. The best email marketing for lawyers includes:
- Set up marketing goals: It can be retaining current clients, increasing clientele, and recruiting new talent.
- Generate and maintain a targeted email list: One of the best practices for email marketing is to consistently curate and improve your email list.
- Send well-drafted emails which offer value: Emails with well written subject, good informative content and a good design attract clients.
- Analyze and improve performance: This is done by making the most of email marketing tools.
- Attention to legal and ethical compliance: Law professionals have a heightened duty to adhere to ethical practices when marketing their services.
Why Email Marketing for Lawyers
Email marketing is an invaluable tool for legal professionals for the following reasons:
- Helps in lead generation
- Enables engagement of clients and their retention
- Cost-effective marketing policies
- Personalization and automation as per the target audience
- Assess feedback and surveys from clients to improve services
- Helps in announcement of new campaigns and events
- Enables crisis communication
What Are the Benefits of Email Marketing for Lawyers?
With the right intention and strategy, email marketing can work wonders for your business. Some benefits of email marketing for lawyers are enlisted here.
Building and nurturing client relationships
Emails allow lawyers to build long-lasting and steadfast professional relationships. Clients feel valued when they receive timely communication and updates regarding their cases, appointments and other important legal information in their email inboxes.
Generating leads and new clients
Email extraction tools on websites can be used to collect visitors’ emails. These collected leads can be used to research website demographics, and create customized email marketing for lawyers templates. This can improve lead generation and expand potential clientele.
Enhancing brand awareness and credibility
Receiving regular, valuable and authentic email updates establishes your brand as credible and trustworthy to the client. Increased traffic to your website via email campaigns also improves brand awareness.
Staying compliant with legal regulations
Lawyers have a higher duty to comply with ethical and statutory regulations because of their profession. Compliance can be ensured by:
- Including business address and name in your emails
- Marketing to people who subscribe i.e. no spam emails
- Having an easy way for people to unsubscribe from your list
- Being aware and adhering to the CAN-SPAM Act
Tracking and measuring campaign success
A weekly or monthly tracking and analysis of the results achieved by the email marketing campaign can help ensure an increased scalability of future marketing strategies. A regular annual audit for the campaign helps review and update strategies and impact.
Our Email Marketing Services for Lawyers
Email Campaign Strategy
Email marketing strategy includes features such as personalized messages, segmenting subscribers, mobile-friendly emails, tested designs and buttons, good subject lines and rightly timed emails.
Email List Management
List management in emails is done after complying with best practices:
- A hygienic email list
- Personalized as per requirement
- Properly segmented emails
- Subscribers filtered as per engagement
- CAN-SPAM compliance assured
Email Automation
Marketing automation is used to be able to send multiple versions of an email with our email marketing campaign. Each of these emails are customized to the segments created, and sent to subscribers on a predetermined range of criteria. This way, automated campaigns work while the email marketer sleeps, eats and performs other tasks.
Performance Analytics
Email marketing involves various platforms and tools which provide detailed analytics of the campaign’s performance. By tracking key metrics such as click-through rates, conversion rates, and open rates, email marketers can refine their campaigns and achieve better results.
Renovate Your Client Relationships With Email Marketing
Highly personalized emails to expand your network and grow your website traffic. Schedule a free call with our experts to know more about the email marketing services we offer.
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What People Say About Us
-Zeev Wexler
As CEO of Wexler Consulting. I can say with confidence that Blue Ocean Global Technology is a team you can trust. We have been fortunate to collaborate with their firm on client cases. Their online reputation management, SEO, and web development capabilities are always a leap up the value curve. Co-founder Sameer Somal is a man of integrity. His team is relentlessly dedicated to delivering results. Sameer is also a sought after speaker at events globally to share perspective and actionable ideas for building an authentic digital presence. Highly recommended.
-lambo W
I met the Blue Ocean Global Technology executives in San Diego several years ago during Social Media Marketing World Conference. Their authenticity, leadership, and passion for educating clients on technology choices is captivating. Thank you for sharing the insights and helping us build a more engaging online reputation. I highly recommend their expertise and services to everyone who is looking to make a great impression online!
-Nicholas Mbugua
Blue Ocean Technology is a great company that is committed to excellence in delighting their customers by providing superior products and services. I particularly single out Sameer Somal by the way he has blend coaching, financial advice & social media tools. It’s awesome and amazing!
FAQs
Email Marketing for Lawyers
- Why is email marketing good for law firms?
Email marketing provides certain benefits to lawyers which help enhance their marketing campaign in these ways:
- Personalized content
- Increased website traffic
- Cost-effectiveness in marketing
- Generation of leads and increased clientele
- Promotion of events or seminars
- How to attract clients by email marketing?
Reach out to potential clients by:
- Offering valuable resources
- Personalized messages
- Having a targeted email list
- Regular updates for subscribers
- Eye-catching emails
- Mobile friendly correspondence
- Is email marketing enough?
A well rounded marketing strategy usually involves multiple channels via various platforms. Email marketing solely may not be enough, but can be supplemented with other channels like:
- Social media marketing
- Content marketing
- Pay-per-click advertising
- Google Ads
- Search Engine Optimization (SEO)
- How do I create successful email marketing?
Having a well rounded email marketing strategy includes elements like:
- Having a vast and clean email list
- Compliance with CAN-SPAM
- Segmenting audience
- Using email automation
- Performance analysis
- What are five advantages to using email marketing?
Above all, key benefits of email marketing can be enlisted as:
- Cost-effectiveness
- Targeted marketing
- Measurable and trackable results
- Wider outreach
- Real-time communication
Still have questions?
We’re here to assist! Feel free to leave all your inquiries and we will schedule a complimentary consultation today to chat about your online presence requirements.
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