The Importance of Quality Assurance and Testing Services Part 2

By: Sameer Somal |  September 2, 2014

1. Browser Testing

Today’s customers use both newer and older version of browsers, so it is crucial to ensure that your website can be easily applied to all browsers. Both the designer and developer assume responsibility for this critical step. It is difficult to test every aspect of the website without the right resources. You can accomplish this implementing the following steps:

 

• Apply your website on different browsers;
• Thoroughly check your website’s functionality, content placement, videos, images, and overall look;
• Confirm that CSS features, HTML, and JavaScript can be applied on all browsers;
• Review your website’s compatibility with mobile apps
• Supervise your website’s loading time on each different browser version;
• Print the screen if your website’s appearance is twisted; and
• Ensure you test your website on more than 12 browser versions before launching.

 

2. Functionality and Database Testing

It is extremely important to confirm that your website functions exactly as you intend. It is each web development firm’s goal to deliver a highly functional website. The web design world tolerates no errors, because a tiny flaw may adversely affect user experiences and negatively impact online sales. Conduct functional testing by addressing the following:

 

• Remove broken links and check site search and website navigation;
• Integrate your website with a back-end database or content management system (CMS);
• Use self-driven functional testing to accelerate the test process—you can accomplish this by creating custom scripts that automatically test various functions and report problems;
• Test every aspect of the website’s login, registration, and lead generation forms;
• Test SSL certification, payment gateway, and checkout process; and
• Ensure that your RSS feed, social media, and other third-party application program interfaces (APIs) are integrated.

 

An inferior website can cause a 79% decline in the probability of repeat purchases.

 

3. UX and Usability Testing

A great website needs thorough usability and user experience testing. Visitors always like websites with easy accessibility, convenience, a quick buying process, and fast response time. Blue Ocean Global Technology has a professional testing team that examines your website carefully and gives your website excellent onsite user experience. We test UX and usability using the following steps:

 

• Applying the website’s look, navigation, and user experience to various screen resolutions;
• Checking the page layout, clear navigation options, and CTAs, information architecture, etc.;
• Finding flaws in the website conversion options, such as the website login, registration, and checkout process;
• Keeping track of website loading time on various browsers;
• Using Google Analytics to record visitors’ actions through various parameters, including bounce rate, exit rate, pages visited, average visit duration, conversions, etc.; and
• Examining visitor behavior trends and reporting them.

 

A complex conversion process can decrease conversions by 37%.

 

 

Published by Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology. He is a frequent speaker at conferences on digital transformation, online reputation management, search engine optimization, relationship capital and ethics. Fundamental to his work at Blue Ocean Global Technology, Sameer leads collaboration with an exclusive group of PR, Law and Management Consulting agency partners. He helps clients build and transform their digital presence. Sameer is a published writer and Internet Defamation subject matter expert witness. In collaboration with the Philadelphia Bar Foundation, he authors continuing legal education (CLE) programs and is a member of the Legal Marketing Association (LMA) Education Advisory Council. Sameer serves on the board of the CFA Institute Seminar for Global Investors, Future Business Leaders of America (FBLA) and Girl Power Talk. He is an active member of the Society of International Business Fellows (SIBF).

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Sameer Somal
Sameer Somal, CFA, CFP®, CAIA

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