Is It Time for a New Website?

By: Sameer Somal |  August 19, 2016

For some businesses, a website is little more than a glossy ornament, a marketing afterthought. The information on the website may be limited or outdated. Sometimes it includes only an image of an old brochure. This is an unacceptable oversight. A strong web presence is a valuable asset for every business. Websites help engage your target consumer, generate interest in your business, and—best of all—they never have off-hours.

 

Businesses that seek to expand their clientele and create new opportunities should consider investing in a new website.

 

Does Your Website Draw the Eye?

Imagine you are a prospective client or consumer. Does the website engage you? Does it compel you to continue browsing? All websites should be tailored to meet the needs of their target audience. If potential consumers are uninterested, they may move on to the website of a competitor.

 

Are You Generating Enough Leads?

Websites that fail to generate leads may not be reaching their target audience. Analyze the data and identify the weak points in your website.

 

Has Your Audience Changed?

The focus of your business may have changed over the past several years. If your business has undergone modifications or switched directions, these changes should be evident in your website.

 

Has Your Organic Ranking Dropped?

Outdated websites aren’t viewed favorably by search engines like Google. An updated website is essential if you wish to maintain a high organic search ranking.

 

Is Your Website Mobile-Friendly?

Mobile browsing accounts for an increasing share of internet usage. If your website isn’t designed for mobile devices, it may drive away potential visitors.

 

Is Your Content Up-To-Date?

Some businesses will build a new website without first getting the content right. Not every website requires a full makeover; some just need to update their continent. Websites with vague and unfocused content are at a grave disadvantage in the online marketplace.

 

Does Your Website Feature Interactive Content?

Seamless integration is the mark of a modern website. Can visitors share content on social media with a single click? Can they comment on pages? Websites that aren’t linked to social platforms risk alienating their audience.

 

Are You Tired of Your Current Website?

A new website is an easy way to reinvigorate your business and reach a new group of consumers. Contemporary design is more than superficial appearances; it’s about building an intuitive website that engages with your target audience and delivers relevant, up-to-date content.

 

Talk to us today about updating your website.

 

 

Published by Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology. He is a frequent speaker at conferences on digital transformation, online reputation management, search engine optimization, relationship capital and ethics. Fundamental to his work at Blue Ocean Global Technology, Sameer leads collaboration with an exclusive group of PR, Law and Management Consulting agency partners. He helps clients build and transform their digital presence. Sameer is a published writer and Internet Defamation subject matter expert witness. In collaboration with the Philadelphia Bar Foundation, he authors continuing legal education (CLE) programs and is a member of the Legal Marketing Association (LMA) Education Advisory Council. Sameer serves on the board of the CFA Institute Seminar for Global Investors, Future Business Leaders of America (FBLA) and Girl Power Talk. He is an active member of the Society of International Business Fellows (SIBF).

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Sameer Somal
Sameer Somal, CFA, CFP®, CAIA

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