How to Protect Your Online Reputation and Reduce Negative Reviews

By: Sameer Somal |  January 19, 2016

Reputation management maintains and enhances your brand name when obstacles step in your way. They can turn negatives into positives, and with a properly solution-oriented team, there is no problem that can’t be solved.

With people and competitors breathing down our necks looking to find our flaws and exploiting them, it is essential to have a reliable online reputation management (ORM) strategy in order to fend off these online foes.

Image Credits: Pixabay

You may ask, “After launching my own business, why should I be proactive with online reputation management?”

The sooner you begin with ORM, the faster you will earn a respectable reputation through trial and error.

1. Purchase Related Domain Names

Gather a list of domain names that are similar to yours in sound and spelling, which will protect the competition from creating a nemesis with a similar name.

Purchase as many similar names as possible by rearranging the words and adding simple ones that still relate to your business.


How Much Does Online Reputation Management Cost?

2. Gather Online Reviews

Connect your business with search sites where your potential customers would go to find you; for example, Google + Local, Yelp, CitySearch, SuperPages, and

3. Your Online Image Must Be Consistent

Envision how you want your image to look and, most importantly, how you want people to look at it. Involving your users with your approach and vision will allow them to be in sync. Consistency is key when responding to and dealing with inquiries.

4. Create Alerts

Create Google and all search engine alerts with keywords that you think would imply a bad comment or review about your product so that you are able to handle the situation more effectively.

5. Enhancing Online Brand Equity Through PR

Use the web to your advantage! Blog and post good feedback about yourself on credible sites. These writings could reach a level of status that brings your company to the next level. When people see this, they agree with it and sometimes even share it, which only helps solidify your brand’s positive image. You want good content to rank higher than your bad content.

6. Utilize Tools Online

The internet has an incredible amount of tools to assist you in maintaining a healthy image. Select the social media networks that will best help you attain the level of significance you seek for your service or product. Teach your customers about what you provide and listen to their feedback so that you can enhance what you’re doing and keep up with what they are saying.

BrandYourself is great tool to use to protect your name within the Internet community and give your links their desired placement in order to promote your company and obtain higher search engine rankings.

Select the social media networks that will best help you attain the level of significance you seek for your service or product. Teach your customers about what you provide and listen to their feedback so that you can enhance what you are doing and keep up with what they are saying.

Certain businesses in certain industries need customer reviews in order to succeed. The hospitality industry is particularly sensitive to negative publicity, as this feedback determines how much business they gain or lose.

7. Monitor Backlinks With Acute Attention

Creating ways to attract and direct your viewers is necessary in order to keep your online reputation. They give you credibility in search engines and help guide more people to the right information about your service or product. Monitor the backlinks of your website, because the competition will attempt to ruin your credibility by sabotaging your links.

8. Stimulate Online Feedback

Organize your positive feedback in a way that is easy to see, which will in turn attract more people to leave positive reviews. Rewarding your customers for reviews is a great way to enhance your credibility. Survey your clients to let them know you care about their opinion, and publicize it if you can. This will allow you to maintain a more organized and disciplined approach to tracking your customer needs.

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Published by Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology. He is a frequent speaker at conferences on digital transformation, online reputation management, search engine optimization, relationship capital and ethics. Fundamental to his work at Blue Ocean Global Technology, Sameer leads collaboration with an exclusive group of PR, Law and Management Consulting agency partners. He helps clients build and transform their digital presence. Sameer is a published writer and Internet Defamation subject matter expert witness. In collaboration with the Philadelphia Bar Foundation, he authors continuing legal education (CLE) programs and is a member of the Legal Marketing Association (LMA) Education Advisory Council. Sameer serves on the board of the CFA Institute Seminar for Global Investors, Future Business Leaders of America (FBLA) and Girl Power Talk. He is an active member of the Society of International Business Fellows (SIBF).

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Sameer Somal
Sameer Somal, CFA, CFP®, CAIA

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