How Do I Restore My Reputation After Receiving a Negative Review?

By: Sameer Somal |  April 19, 2016

how do i restore my reputation after receiving negative comments. link

 

When dealing with negative feedback, you must fight your natural urge to retaliate. You should not attempt to quickly dispose of it or respond aggressively. You should remain calm and analyze it, so that you can cultivate the most effective approach.

 

1. Negative Feedback on Social Media

A customer posted a negative review about Starbucks on Facebook soon after their launch in India, and it stayed on their page and gathered around 5,200 likes and 300 comments. Starbucks did not respond, and ultimately deleted the comment in panic. This resulted in an even bigger reaction from the public, and the company was criticized across multiple social media platforms.

 

online reputation

 

When this happens to your company, the last thing you want to do is delete the feedback. This action shows that you are in the wrong and that you just want to take the easy way out in order to solve your problem. Customers don’t like companies that take the easy way out, especially when it has to do with unsatisfactory experiences with their services or products.

 

Instead, acknowledge the feedback and show gratitude for alerting you to the problem that you were planning to resolve. Remember, the customer is always right. They don’t care about how you feel, so your thoughts are irrelevant in this situation.

 

Let them know when and how you plan to solve the problem; this will put them at ease and make them feel like you care, which will mostly likely help you retain that client and many more.

 

2. Negative Media Coverage

When a comment or situation becomes overwhelming, your brand is in jeopardy. Do not hesitate to hire some professional help. ORM companies are required in this type of circumstance. An example of such a situation is the oil spill case for British Petroleum (BP) that resulted in public outrage, and online media channels were full of negative articles about the company and the damage done to the environment.

 

As a result, all the search engine results for “oil spill” and “British Petroleum” were dominated by negative reviews. We all know that it is not possible to completely remove information from search engines like Google, Yahoo, and Bing. What BP did to handle this situation to defend their reputation was commendable—-they ran a pay-per-click (PPC) campaign.

 

BP started showing paid results on Google and Yahoo that dominated the organic results for keywords like “oil spill” and “Gulf disaster.” In this way they were able to promote links of their choice above the links that published negative content about them. These results talked about the remedial steps being taken by BP to help restore the environment. They took full responsibility and started rebuilding the image of their company. They allocated over $11,000 per day to PPC campaigns.

 

A PPC campaign can help diminish bad publicity for your brand; this is done by knowing the key terms and words to look out for. Blue Ocean Global Technology has the experience and the knowledge to assist anyone needing this type of professional service.

 

3. Competitor’s Sabotage Attempt or Disappointed Client

One of the worst events that can take place for your company is if an old employee, angry customer, or a “hater” decides to share their negative thoughts about your company on RipOffReport.com. This becomes the principal search hit that appears when someone types in your company name + spam while looking for negative reviews. This is a nearly irreversible harmful act, and it is very tough to overcome.

 

Your best bet would be to try to find out who it was that uploaded the bad review. If a review is posted by an account that has not been verified, it can most likely be removed. RipOffReport.com has launched a program that verifies users that are posting negative reviews, and they contact the company in question 14 days before the post is published. This gives the company a fair chance to straighten out any misunderstandings between them and the customer.

 

Tips for Solutions

If the issue or review is not on a big stage such as RipOffReports.com, they may be easier to get rid of. Here are a few tips for dealing with negative reviews popping up on Google searches.

 

1. Organize the Response

Be “short and sweet” when you respond to negative publicity. Avoid using the company name, because you do not want it to pop up on search engines. “Our company” can be used instead.

 

2. Your Best Offense Is Defense for Negative Reviews

A PPC campaign is a necessary step to take, but it is not a long-term solution. You must expand and promote a huge campaign using your company’s PR department to distribute positive publicity about your brand. This content must specifically cancel out the negative keywords used in your negative reviews. This allows your positive content to appear first, above the negative ones, and makes it harder for people looking for your flaws and bad reviews.

 

A reputation management expert will know how to strategically compose the content to include the beneficial keywords.

 

3. Consistently Share Your Brand

Any search query will show one result per domain; make sure you promote your name consistently so that it is your content that appears first. Consistently repeat your brand name with your content, which will activate the search engine spiders that will place you higher in searches based on your company.

 

4. Diligence Is the Mother of Good Luck

The best thing you can do is to prepare for any problems that you may encounter.

 

 

0 0 votes
Article Rating
Subscribe
Notify of
guest
91 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
StephenPurdy
StephenPurdy
11 months ago

generic viagra online buy viagra online order viagra online

XMC Polska
11 months ago

Thanks for writing this, it was quite helpful and told a lot

xmc.pl
11 months ago

What I wouldnt give to have a debate with you about this. You just say so many things that arrive from nowhere that Im fairly sure Id have a fair shot. Your weblog is terrific visually, I mean people wont be bored. But others who can see past the videos and the layout wont be so impressed with your generic understanding of this subject.

WEB
9 months ago

It’s good to see this information in your post, i was looking the same but there was not any proper resource, thanx now i have the link which i was looking for my research. http://www.piano.m106.com

Google Guide
9 months ago
Webmaster INFO
9 months ago

When I look at your RSS feed it gives me a bunch of weird text, is the problem on my side?

XMC
8 months ago

The article has really peaks my interest. I am going to like your site and preserve checking for brand spanking new information from feed RSS :-).

Pianino Budowa
8 months ago

backpedal captivity Stacy cassidy quite tattered chipmunk caravan adherent

Pianino
8 months ago

My sister saved this blog for me and I have been reading through it for the past several hrs. This is really going to help me and my friends for our class project. By the way, I like the way you write.

Typy Metali
Typy Metali
8 months ago

Zycie jest podrlza, ktora prowadzi do domu.

Socjologia XMC
Socjologia XMC
8 months ago

Hi Really good post note. God bless,cure,invention You writers

Japan Links
8 months ago

I just added this website to my favorites. I really like reading your posts. Tyvm!

Norway
8 months ago

Gdyby tak mozna bylo spojrzec na swiat bez zadnej innej ochrony, uczciwie i odwaznie – peklyby nam z pewnocia serducha http://www.xmc.pl

Filozofia Grecja
8 months ago

Hello, I am a big fan of Justin Bieber One Less Lonely Girl, do You love dancing to it too? Laters!

www.USA.XMC.pl
7 months ago

It is unusual for me to find something on the net thats as entertaining and fascinating as what youve got here. Your page is lovely, your graphics are great, and whats more, you use reference that are relevant to what you are talking about. You are certainly one in a million, man!

Japan Tokyo
7 months ago

Hi, I found your content by mistake when i was searching bing for this issue, I have to say your page is really helpful I also love the theme, its amazing!. I dont have that much time to check out all your post at the moment but I have saved it and also add your RSS feeds. I will be back in a day or two. thanks for a great website.

Cukrzyca
7 months ago

Wow actually a huge post. I like this.I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him. Overall, Lots of great information and inspiration, both of which we all need!

Marcoszorie
Marcoszorie
7 months ago

generic tadalafil united states: http://tadalafilonline20.com/ buy tadalafil

WesleyBug
WesleyBug
7 months ago

tadalafil online 20 tadalafil 40
tadalafil 40 mg from india

Marcoszorie
Marcoszorie
7 months ago

tadalafil 40 mg daily: http://tadalafilonline20.com/ generic tadalafil united states

WesleyBug
WesleyBug
7 months ago

tadalafil tablets tadalafil 30 mg
tadalafil 60 mg for sale

Szklany Portal
7 months ago

Most people, when they criticize, whether they like it or hate it, theyre talking about product. Thats not art, thats the result of art. Art, to whatever degree we can get a handle on (Im not sure that we really can) is a process. It begins in the heart and the mind with the eyes and hands.

Randyageni
Randyageni
7 months ago

india pharmacy mail order generic pills for ed

Michaeltup
Michaeltup
7 months ago

india pharmacy mail order: https://genericwdp.com/ prescription drugs without a doctor

Randyageni
Randyageni
7 months ago

meds online without doctor prescription generic drugs without doctor’s prescription

Michaeltup
Michaeltup
7 months ago

generic pills for sale: https://genericwdp.com/ buy prescription drugs online without

Wayneicemy
Wayneicemy
7 months ago

viagra from canada how much is viagra
best place to buy viagra online

JeffreyTub
JeffreyTub
7 months ago

mexican viagra generic viagra walmart
buying viagra online

Wayneicemy
Wayneicemy
7 months ago

viagra from india cost of viagra
viagra from india

JeffreyTub
JeffreyTub
7 months ago

over the counter viagra best place to buy generic viagra online
viagra without a doctor prescription

Wayneicemy
Wayneicemy
7 months ago

online doctor prescription for viagra buy generic 100mg viagra online
price of viagra

JeffreyTub
JeffreyTub
7 months ago

viagra from india cost of viagra
viagra from india

Wayneicemy
Wayneicemy
7 months ago

viagra amazon cost of viagra
viagra price

JeffreyTub
JeffreyTub
7 months ago

viagra online usa viagra without a doctor prescription usa
100mg viagra

Wayneicemy
Wayneicemy
7 months ago

buy viagra online canada order viagra online
where can i buy viagra over the counter

JeffreyTub
JeffreyTub
7 months ago

viagra discount buy real viagra online
buy generic 100mg viagra online

Ricardoneips
Ricardoneips
7 months ago

finasteride 5 mg propecia hair
mexican pharmacy without prescription

Stanleydwets
Stanleydwets
7 months ago

chloroquine buy aralen

Ricardoneips
Ricardoneips
7 months ago

buy chloroquine phosphate chloroquine for sale
vacuum pump for ed

Stanleydwets
Stanleydwets
7 months ago
Ricardoneips
Ricardoneips
7 months ago

cheap viagra online https://viagrapills100.com/ buying viagra online

Thomaspuh
Thomaspuh
7 months ago

mexican viagra https://viagrapills100.com/ viagra from canada

Ricardoneips
Ricardoneips
6 months ago

where can i buy viagra over the counter https://viagrapills100.com/ best place to buy generic viagra online

Thomaspuh
Thomaspuh
6 months ago

viagra without a doctor prescription https://viagrapills100.com/ cost of viagra

Ricardoneips
Ricardoneips
6 months ago

where to buy viagra https://viagrapills100.com/ buy viagra online usa

Thomaspuh
Thomaspuh
6 months ago

mexican viagra https://viagrapills100.com/ viagra from india

Marvindek
Marvindek
6 months ago

ed pills online cheap ed pills in mexico
buy ed drugs

ElmerSnage
ElmerSnage
6 months ago

prescription drugs without prior prescription buy ed pills
order ed pills

Marvindek
Marvindek
6 months ago

buy ed drugs cheap ed pills from canada
cheap ed pills from india

ElmerSnage
ElmerSnage
6 months ago

cheap ed pills from canada ed pills online
cheap ed pills from canada

Sameer Somal
CEO & Co-Founder
We Are Global