Consumers pay more attention to what their peers are saying than to what a company says, and this is what makes reviews and testimonials so powerful. According to the U.S. Federal Trade Commission, more than 70% of consumers look for reviews before they buy, and 84% of people say they trust an online review as much as they trust a personal recommendation from a friend. Positive reviews build trust, which generates profit. Fake reviews, however, threaten your company’s reputation.
Read the full article on The Manifest: ‘How to Manage Fake Reviews on Google, Facebook, and Glassdoor’