These days, Googling the name of a potential employee or new acquaintance is practically second nature; we’ve all done it. But when was the last time you performed a Google search on your own name? If you’re like many people, you maybe did it once but then haven’t given it a second thought since. This is one of those situations, however, where what you don’t know can hurt you.

The reality is that people are looking you up online and making decisions based on what they find. If the search results—which essentially form your online reputation—accurately reflect you and your personal brand, you’re in good shape. But if those results are negative or nonexistent, this can have a detrimental impact on your professional life.

Are You A CEO, CMO, CFO
Or Other Executive At Your Company?

If so, you have an increased responsibility to protect your online reputation. Like it or not, your executive presence reflects on your business and its values. And unlike people at lower levels in your organization, you are being closely watched—even by the press. Shareholders, stakeholders, partners, and employees are relying on you and your decisions, and the consequences of negative online results can be significant.

Smart executives collaborate with branding experts such as Blue Ocean  to help manage their digital presence. By enlisting such specialists to help safeguard your online reputation, you’re free to focus on running your business. Learn more about how we’ve been able to help executives create, revive, and improve their online reputations.

No Distinction Between “Personal” And “Professional”

When someone is researching you online, anything associated with your name has the potential of appearing in search results, from articles you authored in industry publications to the personal blog you wrote in college. With many of us active on social media, the lines between our personal and professional lives can easily become blurry; even if your privacy settings are set to “friends only,” your friends’ settings might not be similarly restricted. Keep in mind that both your business life and your personal life are likely to be represented in the search results associated with your name.

Positive, Irrelevant, Or Negative?
Understanding Search Results

Reverse SEO for Law Firms: How to Protect Yourself and Your Clients against Negative Content

Positive, relevant results:

Congratulations! You’ve made a good start in effectively cultivating your online reputation. But remember that an audit is just a snapshot in time; regularly reviewing your online reputation is important so that you can identify and resolve any issues as they arise (or threaten to)—especially if you’re a CEO, marketing executive, or finance executive or otherwise hold a leadership position at your company.

Irrelevant results:

If you have a common name, chances are high that the top search results you see are for someone who shares your name—which can cause confusion for anyone trying to learn more about you online. One way our brand executives at Blue Ocean would suggest handling this situation is by using your middle name or middle initial as part of your name. This way, the information that truly pertains to you is easier for people to identify. We can offer other ways of differentiating yourself online; a Blue Ocean branding expert can help you identify which strategies are best for your specific situation.

Contact us today to learn more.

Negative results:

A negative search result associated with your name can be something as serious as a legal case involving someone with the same name as you (e.g., another “Lisa Smithson” who was charged with a crime), a friend’s Facebook post tagging you in an unflattering photo, or even a biased review that calls you out specifically. Is removing negative results even possible? Sometimes. The best way to handle each of these situations depends on multiple factors, such as where the damaging content appears within the search results and which site(s) it appears on.

To mitigate such issues quickly and effectively, your best strategy is to work with a reputation management firm such as Blue Ocean. Our brand executives can help you coordinate a comprehensive strategy for improving and maintaining your online reputation. Depending on your particular situation, we might recommend requesting that items be removed, creating additional content that will rank higher and push negative results further down, or a combination of tactics designed to improve the search results generated by your name. Contact us today for more information.

With respect to your online presence, you need to be aware of three specific types of media (and search results).

  • Owned Media
  • Earned Media
  • Paid Media

Content that appears anywhere that you have full control over what is posted is considered owned media—you fully control what it is, what it says, and how it portrays you and your brand. Examples include your website and your blog.

In other areas, you might have limited control over the media linked to your personal brand. Social media sites are a great example of this—although you don’t have full control over LinkedIn or Facebook, you are able to manage your own profile on the platform.

We Build Authentic Personal Internet Reputations. Talk to an Expert Today.

Not a “One And Done”

Just like you and your business, your online reputation is constantly evolving. Press releases, updates to your website, articles written about you, and even changes in Google’s search algorithm can alter the search results that are associated with your name so that what you see today might be different from what you would get a week, month, or year from now.

This is why making the monitoring and optimization of your personal brand an ongoing priority is so important. Performing an initial inventory and audit of your online presence is a great first step, but unless you commit to regularly assessing and adjusting your personal brand strategy, you will be missing out. Your online reputation remains safe only until the next thing is written about you—and if you aren’t paying attention, you might not become aware of an issue until it is too late.

Branding experts providing proven strategies

Your online reputation can unquestionably influence your business and bottom line in a significant way, so investing in the proper maintenance of your online brand should be a priority.

Blue Ocean can help. By starting with a baseline audit of your online reputation and then monitoring it on an ongoing basis, addressing any issues that arise, and helping you optimize opportunities to boost your online presence, our brand experts can ensure that your online presence truly reflects your personal brand.

Whether you want to remove negative search results, fortify a weak or nonexistent online presence, or improve the quality and effectiveness of your existing search results, Blue Ocean has the strategies and tactics to make things happen. Contact us today for a complimentary consultation.

Personal Reputation FAQ

  • What is personal reputation management?

    Put simply, personal reputation management is taking control of what people find when they search for you online. Personal reputation management aims to suppress or remove permanently any negative or irrelevant search results while simultaneously boosting and increasing the number of positive, relevant results.

    Personal Reputation Management Companies—like us here at Blue Ocean Global Technology—focus on helping individuals manage their online reputation. We educate you on your options and help you build, monitor, protect and repair a digital presence that favorably represents who you are. To learn more about how we can help you, share your contact information here.

  • What is a bad reputation?

    Many things can cause a “bad” online reputation. Any search result that links to embarrassing or negative stories about you could certainly be considered bad—for example, a link that leads to an article mentioning your arrest, a news story that details your nasty divorce and custody battle, or a link to an unflattering video clip could all be considered part of a “bad” reputation.

    But negative, embarrassing results aren’t the only things that can damage your personal reputation. Misleading or erroneous results can also be problematic. For example, imagine if someone who shares the same name as you authors a white supremacy blog or regularly tweets racist language—people searching for you may choose not to do business with you based on their findings.

    Another way you can have a bad reputation is by having no reputation at all. If your name returns no (or few) relevant search results, this may cause concern and psychological noise—especially in internet-forward industries where a robust online presence is considered the “norm.”

    Thankfully, a “bad” online reputation doesn’t have to be permanent. Personal online reputation management companies like Blue Ocean Global Technology specialize in fixing bad online reputations.

  • How can I improve my personal online reputation?

    Your online reputation is how all people, including clients, prospects, partners, investors and those surfing the internet, perceive you or your business. There are many things that you can do to improve your personal online reputation. The first step is to perform an audit of your current online reputation. This audit provides a baseline or snapshot of your online reputation, helping you determine your next steps.

    If you’re like many people, an online search for you leads to a combination of positive, irrelevant, and negative search results. In essence, to improve your personal online reputation, you want to increase the number of positive results that populate (and rank) on search engines, create high domain authority links, push negative results down, and clear up any confusing or irrelevant results.

    Channels that you own—like your website and blog—give you the most control over your personal reputation and personal brand. And platforms that you use, like LinkedIn and Facebook, also allow you to craft your online reputation in a way that most accurately reflects you.

    But don’t forget about the power of earned media. You don’t have control over these sites, but the more positive information you have there the better your reputation. A newspaper website that quotes you as an expert, a review site that positively mentions you and your business, or an industry website that publishes an article with your byline are all places that can positively impact your online reputation.

    Our team will audit your online reputation and provide you a customized personal reputation management check-list. Reach out to us in confidence for your digital marketing or reputation consultation.

  • How do I clean up my online reputation?

    Cleaning up your online reputation is possible, but it’s something that doesn’t happen overnight. As we’ve mentioned, the first step is to perform an audit of your online reputation to understand the specific search results that are positive, negative, and irrelevant. After you understand where you stand, it’s a matter of improving and increasing the number of positive results so that any negative results are less relevant, as well as dealing with any irrelevant results.

    What if you find “bad” or irrelevant results? Many people erroneously believe that the best approach is to contact the offending website and ask them to remove the result; however, this rarely works and can even inflame the situation. One strategy that may yield results is to optimize any owned or earned media channels featuring positive content. Many individuals and businesses choose to work with a personal reputation management firm like Blue Ocean Global Technology to monitor and optimize their online reputation.

  • Can you repair your reputation online?

    The short answer is yes. The longer answer is also yes, but it’s worth noting that it can take time—and it’s never truly finished. Why does one search result appear above another? Search engine algorithms are highly confidential, so understanding how to impact search results is a combination of experience, knowledge and educated guesses. Everything from how old a domain is to its technical SEO and information quality are all taken into consideration when determining the placement of a specific result. You’ll want to keep these and other factors in mind as you’re determining the best strategy for fixing your online reputation.

    If this sounds tedious and complicated, you’re right—it is. But you don’t have to repair your online reputation on your own. The best personal reputation management companies—like Blue Ocean Global Technology—help identify and resolve personal reputation issues, providing you with ongoing monitoring to identify potential reputation problems before they blossom into big issues. Get in touch with us for more information.

  • How do I find out my online reputation?

    It’s always a smart idea to monitor your online reputation. Your first step is to perform a search yourself—searching for your name in Google and other search engines. Your name will have an impact on the kind of search you perform—if you have a common name that is likely shared by many people (e.g. Michael Smith) you’ll want to include in your search additional terms that someone is likely to use to specifically find you, like your company name or city. If your name is more unusual, the search results returned for your name are more likely to be accurate and specific to you.

    Remember too that Google and other search engines use your personal search history to determine your search results—which means that the search results that you see for your name may be different than the search results that appear for others—and even searches performed in incognito mode or while you’re signed out may still be impacted. Consider performing searches for yourself via several different search engines and devices to receive a better, more comprehensive view of your true online reputation.

  • Why is Reputation Management for individuals important?

    There are a number of reasons why personal online reputation management is necessary today. If you’re like most of us, you may Google the name of a potential boss, a prospective employee, or even a potential date—it’s human nature to be curious about the unknown, including people who are new to us. And whether you’re looking for a new job, are in a high-level, public-facing leadership position within a company, or simply want to see how others may view you, your personal reputation matters.

    Your online reputation can have an impact on nearly every aspect of your life, so you must have a clear understanding of where you stand.

  • Why do you need Personal Reputation Management?

    Great question. If you’re a hermit living in a cave or are otherwise “off the grid”, your online reputation (or lack thereof) will likely not impact your life—and you don’t need personal reputation management. But if you’re like the rest of us—living and working in this increasingly connected world—you can benefit from personal reputation management.

    Remember the saying about never having a second chance to make a first impression? Today, your online presence IS your first impression. Optimizing your online reputation through personal reputation management allows you to put your best foot forward, showing the world the aspects of your professional (and potentially personal) life that creates the positive impression you seek to offer.

  • Have any
    Questions?

    How Can We Help You?

    202.276.7589
    917.720.3036

    info@blueoceanglobaltech.com

    70 Pine Street, Suite 1324
    New York, NY 10005

    Brittney Bagiardi

    Business Development & Marketing Manager at Butler Weihmuller Katz Craig LLP February 4, 2020

    The Legal Marketing Association's Tampa City Group was honored to have Sameer come to speak with us regarding Online Reputation Management. Sameer is an energetic presenter who took the time to answer each and every one of our questions. His expertise was evident in his polished presentation, and our members were engaged thoroughly. All communications leading up to the event were timely and friendly, and I have enjoyed my time working with Sameer on this speaking engagement.

    Paul Smith, CFA

    Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

    I have known Sameer for over 7 years now. He is a force of nature! I have rarely met anyone with such positive energy and enthusiasm. He is always fun and engaging to be around. We have worked together at numerous events over the years. He is a compelling and engaging public speaker. As a CFA Charterholder he gave freely of his time as a volunteer helping other Charterholders maximise their online presence, their use of technology and raise their ethical standards. We worked together in India as well as in the US and at all times Sameer showed himself to be a master in all cultural settings. He’s simply a great guy with great core values, an incredible work ethic and expertise in so many different areas that drive the modern world we live in.

    Tamie Maffeo

    Marketing Manager at New England Investment & Retirement Inc. & Business Succession Advisers, LLC

    Working with Sameer and the team at Blue Ocean Global Technology has been such a positive experience! The ongoing communication combined with the efficiency of work of the team is very much appreicated. Sameer is quick to respond to any questions we may have. He and his team is quick to to resolve any questions that arise. They go above and beyond for us no matter what day or time we reach out. I have had many dissapointing engagements over the years with similar firms but must say that this is a refreshing experience. I am in a niche business with complicated regulations surronding our marketing platform. Having the peace of mind that the team at Blue Ocean is there to impliment and guide our firm gives me great satisfation. That being said, I give them my highest reccomendations and would gladly speak with anyone who has any questions regarding my experience.

    Jay Chong

    EVP, Head of e-Mobility Group at SK Group

    I had a chance to work with Sameer for several months, and he has been one of the most transparent and responsible people I have ever worked with. He has been highly responsive, always responding within a day despite the time zone difference, and thoughtful, which was a big relief for me as some I worked with in the past were "Catch Me if You Can". He has delivered all his promises and more. He has been genuine and results oriented. It has been a pleasure working with him, and I highly recommend his service.

    Vern Hayden

    Client Advocate at Sovereign Financial Group, Inc

    Sameer lives outside the cliche’s of life. Let me put it this way:

    If you were looking for someone totally committed to helping in a mission, a cause, or company you would want Sameer.

    If you were looking for someone who would drop everything to help you, who knows the best and worst about you, someone with empathy and understanding, in short someone you call a “true friend” , you would want Sameer.

    If you want someone who has aligned themselves with the great causes of women you will want Sameer. If you want someone who gives a damn about kids that are abused,misplaced,without direction,kicked to the curb, and need help get Sameer.

    If you want someone to give a mesmerizing presentation get Sameer. He will stay up all night doing relentless research on the subject and the audience and inspire your audience to action.

    If you want someone with a consistent well defined philosophy of life combined with a remarkable code of ethics you want Sameer.

    If you want a leader with emotional and academic intelligence combined with magnetic charisma check in with Sameer.

    If you want a team player who has been in the trenches as well as the mountain tops Sameer has been there.

    If you want someone to help stabilize your business and take it to greater fulfillment Sameer will be there for you.

    If you need a George Gilder tech genius as a resource., Sameer knows the best and can bring innovative solutions to your challenges. ( the right wing radio host Rush Limbaugh said if he could choose another brain it would be Gilder’s.)
    If you need someone to trust with integrity and accountability you need to meet Sameer. I could go on but I think you know how I feel about this guy now. I have known and been a friend for over two decades.

    Najah A. Edmondson

    Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

    Sameer Somal is a personality you cannot forget! I met Sameer one year exhibiting at the Delaware Valley Legal Expo in King of Prussia, PA. It was the end of the night and he came over to introduce himself to me and my colleague. We engaged in an amazing conversation about The TASA Group and about relationship management. He helped us take our belongings to the car at the end of the night. We all left with a new connection and a lifelong friend. So excited with meeting Sameer, we immediately figured out how we could work together - webinars, articles and in-person presentations to some of the organizations we are partnered with. It's been a few years since we met and Sameer continues to thrive in his field and in his expertise. The light he exudes is both infectious and comforting. I would recommend Sameer for any job!

    Walt Wiesenhutter

    Certified Small Business Mentor at SCORE Mentors Philadelphia. Taught at Harvard University Executive MBA & at Columbia Executive MBA & Northwestern Executive MBA

    My name is Walter J. Wiesenhutter and I am loyal client of Sameer Somal’s and Blue Ocean Global Technology. I founded Jay Associates in 1984 and served as president of our consulting company for several decades. Regretfully, our offices were in the World Trade Center in 9/11 and we lost key team members as a result of those tragic events. We persevered for the next few years to replace the seemingly unreplaceable. I met Sameer, one of the co-founders of Blue Ocean Global Technology in 2005. I was immediately impressed with his genuine character and commitment to serving others. The emergence of the internet and digital technology changed our business so much and our meeting couldn’t have been more serendipitous. I was quite fortunate to learn of this company’s world-class resources. Over the years, they were instrumental in improving our stellar reputation and building a digital presence that reflected the trust we had with our clients offline. As business partners, clients, and friends complained about their Google presence, disappointing web development projects, and digital marketing companies over promising and under delivering, I referred them directly to Sameer and his team at Blue Ocean Global Technology. Their needs and requirements were always handled with care; the feedback is always exceptional because they deliver results based on exactly what the companies want to help them grow. When Blue Ocean Global Tech did not feel they could provide the best service or guidance on a particular situation, Sameer and his colleagues are honest with me or anyone from my network. They then took the time to find resources and partners within their trusted network that were a better fit. Today, at 75, I am delighted to share and document my successful experiences with this team of excellent professionals. If you are looking for a global team that is diligent, honest, and transparent, you have found the right company in Blue Ocean Global Technology. Not only do I give them my highest and best recommendation, I feel fortunate to call many of their global team members my friends!

    Brittney Bagiardi

    Business Development & Marketing Manager at Butler Weihmuller Katz Craig LLP February 4, 2020

    The Legal Marketing Association's Tampa City Group was honored to have Sameer come to speak with us regarding Online Reputation Management. Sameer is an energetic presenter who took the time to answer each and every one of our questions. His expertise was evident in his polished presentation, and our members were engaged thoroughly. All communications leading up to the event were timely and friendly, and I have enjoyed my time working with Sameer on this speaking engagement.

    Paul Smith, CFA

    Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

    I have known Sameer for over 7 years now. He is a force of nature! I have rarely met anyone with such positive energy and enthusiasm. He is always fun and engaging to be around. We have worked together at numerous events over the years. He is a compelling and engaging public speaker. As a CFA Charterholder he gave freely of his time as a volunteer helping other Charterholders maximise their online presence, their use of technology and raise their ethical standards. We worked together in India as well as in the US and at all times Sameer showed himself to be a master in all cultural settings. He’s simply a great guy with great core values, an incredible work ethic and expertise in so many different areas that drive the modern world we live in.

    Tamie Maffeo

    Marketing Manager at New England Investment & Retirement Inc. & Business Succession Advisers, LLC

    Working with Sameer and the team at Blue Ocean Global Technology has been such a positive experience! The ongoing communication combined with the efficiency of work of the team is very much appreicated. Sameer is quick to respond to any questions we may have. He and his team is quick to to resolve any questions that arise. They go above and beyond for us no matter what day or time we reach out. I have had many dissapointing engagements over the years with similar firms but must say that this is a refreshing experience. I am in a niche business with complicated regulations surronding our marketing platform. Having the peace of mind that the team at Blue Ocean is there to impliment and guide our firm gives me great satisfation. That being said, I give them my highest reccomendations and would gladly speak with anyone who has any questions regarding my experience.

    Jay Chong

    EVP, Head of e-Mobility Group at SK Group

    I had a chance to work with Sameer for several months, and he has been one of the most transparent and responsible people I have ever worked with. He has been highly responsive, always responding within a day despite the time zone difference, and thoughtful, which was a big relief for me as some I worked with in the past were "Catch Me if You Can". He has delivered all his promises and more. He has been genuine and results oriented. It has been a pleasure working with him, and I highly recommend his service.

    Vern Hayden

    Client Advocate at Sovereign Financial Group, Inc

    Sameer lives outside the cliche’s of life. Let me put it this way:

    If you were looking for someone totally committed to helping in a mission, a cause, or company you would want Sameer.

    If you were looking for someone who would drop everything to help you, who knows the best and worst about you, someone with empathy and understanding, in short someone you call a “true friend” , you would want Sameer.

    If you want someone who has aligned themselves with the great causes of women you will want Sameer. If you want someone who gives a damn about kids that are abused,misplaced,without direction,kicked to the curb, and need help get Sameer.

    If you want someone to give a mesmerizing presentation get Sameer. He will stay up all night doing relentless research on the subject and the audience and inspire your audience to action.

    If you want someone with a consistent well defined philosophy of life combined with a remarkable code of ethics you want Sameer.

    If you want a leader with emotional and academic intelligence combined with magnetic charisma check in with Sameer.

    If you want a team player who has been in the trenches as well as the mountain tops Sameer has been there.

    If you want someone to help stabilize your business and take it to greater fulfillment Sameer will be there for you.

    If you need a George Gilder tech genius as a resource., Sameer knows the best and can bring innovative solutions to your challenges. ( the right wing radio host Rush Limbaugh said if he could choose another brain it would be Gilder’s.)
    If you need someone to trust with integrity and accountability you need to meet Sameer. I could go on but I think you know how I feel about this guy now. I have known and been a friend for over two decades.

    Najah A. Edmondson

    Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

    Sameer Somal is a personality you cannot forget! I met Sameer one year exhibiting at the Delaware Valley Legal Expo in King of Prussia, PA. It was the end of the night and he came over to introduce himself to me and my colleague. We engaged in an amazing conversation about The TASA Group and about relationship management. He helped us take our belongings to the car at the end of the night. We all left with a new connection and a lifelong friend. So excited with meeting Sameer, we immediately figured out how we could work together - webinars, articles and in-person presentations to some of the organizations we are partnered with. It's been a few years since we met and Sameer continues to thrive in his field and in his expertise. The light he exudes is both infectious and comforting. I would recommend Sameer for any job!

    Walt Wiesenhutter

    Certified Small Business Mentor at SCORE Mentors Philadelphia. Taught at Harvard University Executive MBA & at Columbia Executive MBA & Northwestern Executive MBA

    My name is Walter J. Wiesenhutter and I am loyal client of Sameer Somal’s and Blue Ocean Global Technology. I founded Jay Associates in 1984 and served as president of our consulting company for several decades. Regretfully, our offices were in the World Trade Center in 9/11 and we lost key team members as a result of those tragic events. We persevered for the next few years to replace the seemingly unreplaceable. I met Sameer, one of the co-founders of Blue Ocean Global Technology in 2005. I was immediately impressed with his genuine character and commitment to serving others. The emergence of the internet and digital technology changed our business so much and our meeting couldn’t have been more serendipitous. I was quite fortunate to learn of this company’s world-class resources. Over the years, they were instrumental in improving our stellar reputation and building a digital presence that reflected the trust we had with our clients offline. As business partners, clients, and friends complained about their Google presence, disappointing web development projects, and digital marketing companies over promising and under delivering, I referred them directly to Sameer and his team at Blue Ocean Global Technology. Their needs and requirements were always handled with care; the feedback is always exceptional because they deliver results based on exactly what the companies want to help them grow. When Blue Ocean Global Tech did not feel they could provide the best service or guidance on a particular situation, Sameer and his colleagues are honest with me or anyone from my network. They then took the time to find resources and partners within their trusted network that were a better fit. Today, at 75, I am delighted to share and document my successful experiences with this team of excellent professionals. If you are looking for a global team that is diligent, honest, and transparent, you have found the right company in Blue Ocean Global Technology. Not only do I give them my highest and best recommendation, I feel fortunate to call many of their global team members my friends!