Does Google Mean the End of SEO? (Part 1)

By: Sameer Somal |  December 9, 2014

Everyone wants their website to appear on the first page of a Google search. However, today people often wonder whether Google is trying to bring search engine optimization (SEO) to an end. Web owners fear that Google has eliminated the need for SEO.

Google always emphasizes the importance of good content, backlinks, and domain authority. However, SEO companies focus on any possible bugs and use manipulative optimization techniques to defeat Google algorithms.

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Currently, SEO would be of no use for the following:

  • Too many keywords
  • Irrelevant links
  • Irrelevant directory submissions
  • Anchor text optimization
  • Content networks and content spinning

Google frequently updates its algorithms to guarantee search results and content.

Google Panda, introduced in February 2011, is an efficient tool that punishes low-quality websites that use too many keywords, ads, and repeated content.

Google Penguin was implemented in April 2012, and it is used to penalize websites that don’t follow the rules set by Google’s webmaster. Websites with irrelevant or excessive links and low-quality directory listings were eliminated by Google Penguin.

Google Hummingbird, introduced in September 2013, is a smart tool used to answer specific questions. This tool focuses on the meaning of the question rather than the actual keywords. As a result, websites with meaningless, short keywords will be ignored.

Analyzing and monitoring your SEO is just a click away.

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Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. He is a CFA Charterholder, a CFP®️ professional, and a Chartered Alternative Investment Analyst. Sameer leads client engagements focused on digital transformation, risk management, and technology development. A testifying subject matter expert witness in economic damages, intellectual property, and internet defamation, he authors CLE programs with the Philadelphia Bar Foundation. Sameer is a frequent speaker at private industry and public sector conferences, including engagements with the Federal Home Loan Bank (FHLB), Global Digital Marketing Summit, IBM, New York State Bar Association (NYBSA), US Defense Leadership Forum, and US State Department’s Foreign Service Institute. He proudly serves on the Board of Directors of Future Business Leaders of America (FBLA) and Girl Power USA. Committed to building relationships, Sameer is an active member of the Abraham Lincoln Association (ALA), Academy of Legal Studies in Business (ALSB), American Bar Association (ABA), American Marketing Association (AMA), Business Transition Council, International Trademark Association (INTA), and Society of International Business Fellows (SIBF). A graduate of Georgetown University, he held leadership roles at Bank of America, Morgan Stanley, and Scotiabank. Sameer is also a CFA Institute 2022 Inspirational Leader Award recipient and was named an Iconic Leader by the Women Economic Forum.

Published by Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. He is a CFA Charterholder, a CFP®️ professional, and a Chartered Alternative Investment Analyst. Sameer leads client engagements focused on digital transformation, risk management, and technology development. A testifying subject matter expert witness in economic damages, intellectual property, and internet defamation, he authors CLE programs with the Philadelphia Bar Foundation. Sameer is a frequent speaker at private industry and public sector conferences, including engagements with the Federal Home Loan Bank (FHLB), Global Digital Marketing Summit, IBM, New York State Bar Association (NYBSA), US Defense Leadership Forum, and US State Department’s Foreign Service Institute. He proudly serves on the Board of Directors of Future Business Leaders of America (FBLA) and Girl Power USA. Committed to building relationships, Sameer is an active member of the Abraham Lincoln Association (ALA), Academy of Legal Studies in Business (ALSB), American Bar Association (ABA), American Marketing Association (AMA), Business Transition Council, International Trademark Association (INTA), and Society of International Business Fellows (SIBF). A graduate of Georgetown University, he held leadership roles at Bank of America, Morgan Stanley, and Scotiabank. Sameer is also a CFA Institute 2022 Inspirational Leader Award recipient and was named an Iconic Leader by the Women Economic Forum.

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Sameer Somal
Sameer Somal, CFA, CFP®, CAIA

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