Blue Ocean Global Technology Interviews Andy Feltovich | Certified strength and conditioning coach (CSCS, StrongFirst Elite), sports nutritionist (CISSN), and corrective exercise and mobility specialist (FRCms, CES)

Andy Feltovich is a lifelong athlete and fitness enthusiast. He redoubled his efforts in health and fitness after suffering health problems in his early thirties.

For over a decade, he traveled the world and learned from the top experts in health, fitness, and nutrition. After perfecting his strategy and seeing his father die prematurely due to poor lifestyle choices, he decided to retire from banking to dedicate himself full time to helping other men navigate what he went through.

He works exclusively with 40+ year-old male executives, entrepreneurs, and senior professionals and provides personalized, end-to-end health and fitness solutions using his SCREEN Framework: Spirituality, Cognition, Rest, Exercise, Environment, Nutrition.

Blue Ocean: Could you tell us about your professional journey—what inspired you to pursue this industry?

Andy: I’ve always been interested in health and fitness. But early in my career, after my first job, my health started to deteriorate. I became obese, prehypertensive, and my cholesterol was nearly 300.

My doctor sat me down and said, “Right now, you’re young. The conversation is about what you should be doing. Ten years from now, if you’re still alive, the conversation will be about what you should have done.” That hit me hard. I took his warning seriously, started learning everything I could about health and fitness, and genuinely enjoyed it.

While working in banking, I began teaching fitness on the side. The turning point came in 2025 when my father passed away from lifestyle-related causes. That loss made me retire from banking and go all-in on health and fitness, determined to help other men avoid the same fate.

Blue Ocean: What does a typical day in your life look like?

Andy: Coaching is the core of my business. I limit my “students,” as I call them, not “clients,” to 10 at a time so I can give each one personal attention.

Our work starts with weekly check-ins, and between those I create customized exercise programs, nutritional support, and help with other areas like supplements, rest, recovery, and anything else they need. Sometimes that means researching or designing specific protocols for unique challenges. Recently, I built a program for someone with rotator cuff tendinosis and bursitis.

I also do thought-leadership work through writing and podcasting. Just the other day I recorded a podcast with Dr. Joseph Drolshagen, who developed Subconscious Mindset Training (SMT). I have upcoming episodes with a sleep medicine specialist and a supplement company CEO. On the writing side, I’m working on an article about “Grease the Groove,” a workout format popularized by Pavel Tsatsouline, known for bringing kettlebell and Soviet training methods to the U.S.

Beyond that, I read, research, and travel to conferences. In June, I was at the International Society of Sports Nutrition conference in Florida, then in Italy for a StrongFirst conference on exercise programming. I joke that these are the “sacrifices” I make for the profession.

Blue Ocean: Are there any health, fitness, or wellness trends you’re currently excited about?

Andy: Honestly, no. I’m anti-trend and anti-influencer. My whole approach is about getting back to basics.

Studying history showed me that 18th- and 19th-century strongmen like Eugene Sandow built incredible physiques and performed remarkable feats of strength without “pagan diet cults” or fancy machines. They didn’t even know what a calorie was. They just ate clean and picked up heavy stuff and put it down. That’s still what the best athletes do today.

That said, I do see potential in astaxanthin and collagen. I’m cautious with supplements, and only a few have proven both safe and effective.

Blue Ocean: What do you believe is the key to your success, and how do you stay ahead in this environment?

Andy: The key to my success is humility and the beginner’s mind.

You have to wake up every morning with an open mind and a hunger to learn and improve. That’s easy when you’re new—that’s why we call it a beginner’s mind, but harder after years in the field. You might start thinking you’ve got it all figured out. You must fight to stay curious and coachable.

The second is stacking micro victories—what I call “dream small.” Big goals like doing a TED Talk or six-pack abs are exciting, but they’re not the actual types of goals that produce results. Real results come from smaller ones: squatting two more reps than last time, making one more sales call. Consistently stacking those micro wins is what drives lasting progress.

Blue Ocean: What is something unique you offer to your students?

Andy:  Most solutions fail in one of two ways: either they’re generic, like trying to fit a suit off the rack. A suit off the rack probably fits somebody, just probably not you. The second way is that they address only part of the puzzle. That can be either fitness, nutrition, supplementation, rest and recovery, or environment and toxicity.

That’s why I created my SCREEN framework. SCREEN stands for: Spirituality, Cognition, Rest, Exercise, Environment, and Nutrition. Every plan is tailored to the individual and addresses all six areas, not just one.

Blue Ocean: In your experience, what qualities separate those who excel in their field from those who don’t?

Andy: There are really three things: coachability, discipline, and consistency.

Discipline doesn’t mean grinding for hours like Navy SEALs climbing Mount Everest. I’ve helped people achieve incredible results with 30 minutes, three times a week. What matters is being consistent and following scientifically validated, evidence-based programs. Progress comes from stacking small wins, and doing it over time.

I also understand how intimidating fitness can feel. I once took a singing lesson and was so bad the instructor literally kicked me out—told me I was hopeless. That experience gave me a deep understanding of what it feels like to struggle with something that doesn’t come naturally. I ease people into fitness and show them it’s possible. I’ve seen senior citizens start resistance training for the first time and go on to compete in bodybuilding and weightlifting competitions. It’s never too late.

Blue Ocean: How do you approach coaching, especially students who are just starting their health journey later in life?

Andy: Some people get intimidated by fitness and going to the gym because they think people are paying more attention to them than they are. Research backs this up. In studies that ask people what other people noticed about them, they might come up with a long list. When the researchers asked those other people what they actually noticed about that same person, maybe they noticed one or two things, like height or hair color. The fact is that people are probably paying less attention to you than you think.

Even if they are watching you, don’t let it bother you. They’re there to do their workouts. You’re there to do yours.

Yoga helped me embrace that mindset and move away from constant comparison. I became a yoga instructor as part of my journey, and it helped shift me out of the Western obsession with comparison and competition.

Either you listen to your body, or you end up with cool scars and big medical bills—trust me, I learned the hard way.

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Blue Ocean: What advice would you give to your younger self as you were starting your career in this industry?

Andy: Like Michael Jordan once said when asked a similar question about his failures, I have no regrets. “I’ve failed over and over and over again in my life. And that is why I succeed,” he said. Failures propel success. It’s also what makes us grateful for our eventual successes.

I’ve faced alcohol addiction, financial troubles, even bankruptcy, and all of it shaped me. But I wish I’d stopped beating myself up with negative self-talk sooner. It’s never helpful, and it can hold us back more than you realize.

Blue Ocean: What is something you are most grateful for, either professionally or personally?

Andy: My family and my health, without a doubt. Everything else comes and goes.

I’m also grateful for true friends. I’ve mentioned Sameer Somal, he’s not one of those guys who only calls when the sun’s shining or when he needs something. It’s during your dark days that you learn who really shows up, the people who reach out when you’re struggling, when they don’t need something from you.

Blue Ocean: What’s one lesson in life that changed your perspective?

Andy: My father’s passing. It forced me to confront my own mortality.

He always encouraged me to take risks, even when it didn’t make sense career-wise or financially. I remember times when I was making a tough personal decision, and he’d push me toward it.

His passing made me ask myself: What kind of deathbed conversation do I want to have with myself? I’d rather say, “I went for it,” than, “I’m glad I played it safe.” That’s why I preach positive self-talk.

Blue Ocean: Is there a particular quote or piece of advice that has guided you through your career?

Andy: “An expert is a master of the basics.” That’s from Dom Raso, former member of SEAL Team 6. I’ve had a lot of wise mentors tell me similar things, but that one line captures it better than anything else.

It’s a reminder not to chase the shiny new thing, whether it’s in health and fitness, in business, or in life. Real success comes from mastering the fundamentals.

Blue Ocean: What hobbies or interests help you maintain a balanced lifestyle outside of work?

Andy: Cooking is one of my biggest passions, and it still connects to health and fitness in its own way.

I was lucky growing up. I had two phenomenal chefs: my mother and my grandmother. My grandma had an almost obsessive level of precision. Everything she made wasn’t just delicious, it was perfect—magazine-cover perfect.

I still meet people who remember the spreads she put out. There’s someone I hadn’t seen in 20 years who remembered the feast she made for my dad’s postdoc graduation. That’s the kind of impact she had.

My mom was indulgent with me in the best way. As soon as I was tall enough to reach the stove, I was cooking. She let me burn ingredients, even start small fires—because that’s how you learn. I’d call her at work, and even when she didn’t have the time, she’d spend hours walking me through recipes over the phone. I was really blessed.

To this day, cooking is a huge part of my life. I’ve even started to share some of my recipes online. One of the latest creations was a hybrid take on pho, Vietnamese bone broth stew, with a Texas twist. I used smoked brisket, Vietnamese meatballs, and steak. I’m always learning new techniques and exploring new flavors.

Conclusion

Andy Feltovich’s transition into professional coaching came from a desire to spare others the long, painful detours he experienced himself. His approach of mastering the basics, and staying kind to yourself along the way, shows that lasting change comes from steady, consistent effort. Through his work, Andy helps other men move better, live healthier, and tune out the noise.

Andy is currently accepting new students but limits enrollment to 10 to ensure personalized attention. Prospects should schedule their free consultation here: https://executive-transformation.com/