Crisis to Credibility | Blue Ocean Global Technology

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From Crisis to Credibility

Restoring Online Reputation for an Organization and Its CEO through Effective Link Suppression and Building a Positive Digital Presence

Introduction

A CEO with a successful career in technology faced an unexpected storm last year. A former colleague made a false allegation against him that tarnished his online reputation, casting a shadow over his personal brand and the company he headed. The result was his worst nightmare: Negative publicity spread far and wide, with negative links dominating search results for his name and the company. His years of hard-earned credibility were at risk.

The CEO and the company were facing an online reputation crisis. Negative mentions were prominently featured on the first page of search results, particularly in positions three and four, both for the CEO’s name and the company’s name. It was a public relations crisis that required urgent attention and solutions. They needed to regain control of their own digital narrative and patch the damage done.

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The Solution

Blue Ocean Global Technology employed proven strategies tailored to the client’s specific needs, following a two-pronged approach:

Executive Online Reputation Management

Executive Online
Reputation Management

We recognized the need to address the negative links impacting the CEO directly. Our team employed a multifaceted strategy that included:

strategy-for-executive-reputation-management

Suppression Techniques

We developed high-ranking digital assets, a website, and strategic digital properties for the CEO, effectively suppressing negative search results—leaving positive results in their place. The process ensured that people searching on the CEO’s name would encounter a wealth of positive and informative content, emphasizing his expertise. The objective was not solely about the number of searches but also the impact on potential prospects or investors who might search for him before or after meetings.

Positive PR Campaign

We do not believe in the strategy to populate search results on page 1 with random profiles. Instead, we aim to establish a compelling digital presence that truly represents the leader, showcasing their leadership and personal qualities. The intention is to create a genuine and positive perception for those seeking information about him, given that most people will search the name of the company’s CEO they want to invest in or collaborate with. Thus, we designed a campaign to position the CEO as a leading voice in the tech and cybersecurity space. Through insightful articles, interviews, and press releases, we helped establish the CEO as a thought leader with a unique perspective and a proven track record.

Social Media Engagement

We implemented a social media strategy creating a strong presence through regular posting of engaging content on relevant themes. This strategy not only humanized the CEO’s online persona but also fostered trust and increased their follower base.

Brand Reputation Management

Brand Reputation Management

We understood that the CEO’s reputation was directly linked to his company’s brand. Therefore, we implemented a brand reputation management strategy for the company:

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The Results

Within a six-month timeframe, we achieved the significant improvements we had planned for:

100% of negative links for the CEO’s name were pushed beyond the sixth page of search results.

For the company, approximately 50% of negative content was pushed to page 3 and beyond, with some completely removed from search results.

We created and strategically placed numerous positive, informative content pieces across the web, effectively countering the negative narrative.

Both the CEO’s personal website and the company’s website achieved top rankings for relevant keywords, ensuring positive first impressions.

Over 40 positive links (approximately 83% of the first six pages) populated the SERPs for searches related to the client, significantly improving his online presence in the tech and cybersecurity space.

Both the client’s personal website and his company’s website achieved top rankings in search results for relevant keywords. First impressions are important—many users will not look beyond the first page of search results. Our efforts improved online visibility and ensured that negative and inaccurate information was pushed down in results.

The positive impact on the CEO and the company’s brand identity further solidified our partnership, leading to our continuation of work with the client on reputation maintenance and social media management.
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Lessons Learned

This case study illustrates the impact of Blue Ocean Global Technology’s tailored Online Reputation Management campaign. Our proactive strategies helped the client reclaim his online image. Here’s how we helped:

*By implementing these strategies, we helped the client navigate a challenging situation and emerge with a strengthened reputation and a bright path forward.

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Reputations are everything.
Let us help you control the online narrative.

A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

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Reputations are everything.
Let us help you control the online narrative.

A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

[contact-form-7 id="8316"]

Reputations are everything.
Let us help you control the online narrative.

A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

[contact-form-7 id="8316"]

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Brittney Bagiardi

Business Development & Marketing Manager at Butler Weihmuller Katz Craig LLP February 4, 2020

The Legal Marketing Association's Tampa City Group was honored to have Sameer come to speak with us regarding Online Reputation Management. Sameer is an energetic presenter who took the time to answer each and every one of our questions. His expertise was evident in his polished presentation, and our members were engaged thoroughly. All communications leading up to the event were timely and friendly, and I have enjoyed my time working with Sameer on this speaking engagement.

Tamie Maffeo

Marketing Manager at NEIRG Wealth Management. & Business Succession Advisers, LLC

Working with Sameer and the team at Blue Ocean Global Technology has been such a positive experience! The ongoing communication combined with the efficiency of work of the team is very much appreicated. Sameer is quick to respond to any questions we may have. He and his team is quick to to resolve any questions that arise. They go above and beyond for us no matter what day or time we reach out. I have had many dissapointing engagements over the years with similar firms but must say that this is a refreshing experience. I am in a niche business with complicated regulations surronding our marketing platform. Having the peace of mind that the team at Blue Ocean is there to impliment and guide our firm gives me great satisfation. That being said, I give them my highest reccomendations and would gladly speak with anyone who has any questions regarding my experience.

Jay Chong

EVP, Head of e-Mobility Group at SK Group

I had a chance to work with Sameer for several months, and he has been one of the most transparent and responsible people I have ever worked with. He has been highly responsive, always responding within a day despite the time zone difference, and thoughtful, which was a big relief for me as some I worked with in the past were "Catch Me if You Can". He has delivered all his promises and more. He has been genuine and results oriented. It has been a pleasure working with him, and I highly recommend his service.

Vern Hayden

Client Advocate at Sovereign Financial Group, Inc

Sameer lives outside the cliche’s of life. Let me put it this way:

If you were looking for someone totally committed to helping in a mission, a cause, or company you would want Sameer.

If you were looking for someone who would drop everything to help you, who knows the best and worst about you, someone with empathy and understanding, in short someone you call a “true friend” , you would want Sameer.

If you want someone who has aligned themselves with the great causes of women you will want Sameer. If you want someone who gives a damn about kids that are abused,misplaced,without direction,kicked to the curb, and need help get Sameer.

If you want someone to give a mesmerizing presentation get Sameer. He will stay up all night doing relentless research on the subject and the audience and inspire your audience to action.

If you want someone with a consistent well defined philosophy of life combined with a remarkable code of ethics you want Sameer.

If you want a leader with emotional and academic intelligence combined with magnetic charisma check in with Sameer.

If you want a team player who has been in the trenches as well as the mountain tops Sameer has been there.

If you want someone to help stabilize your business and take it to greater fulfillment Sameer will be there for you.

If you need a George Gilder tech genius as a resource., Sameer knows the best and can bring innovative solutions to your challenges. ( the right wing radio host Rush Limbaugh said if he could choose another brain it would be Gilder’s.)
If you need someone to trust with integrity and accountability you need to meet Sameer. I could go on but I think you know how I feel about this guy now. I have known and been a friend for over two decades.

Najah A. Edmondson

Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

Sameer Somal is a personality you cannot forget! I met Sameer one year exhibiting at the Delaware Valley Legal Expo in King of Prussia, PA. It was the end of the night and he came over to introduce himself to me and my colleague. We engaged in an amazing conversation about The TASA Group and about relationship management. He helped us take our belongings to the car at the end of the night. We all left with a new connection and a lifelong friend. So excited with meeting Sameer, we immediately figured out how we could work together - webinars, articles and in-person presentations to some of the organizations we are partnered with. It's been a few years since we met and Sameer continues to thrive in his field and in his expertise. The light he exudes is both infectious and comforting. I would recommend Sameer for any job!

Walt Wiesenhutter

Certified Small Business Mentor at SCORE Mentors Philadelphia. Taught at Harvard University Executive MBA & at Columbia Executive MBA & Northwestern Executive MBA

My name is Walter J. Wiesenhutter and I am loyal client of Sameer Somal’s and Blue Ocean Global Technology. I founded Jay Associates in 1984 and served as president of our consulting company for several decades. Regretfully, our offices were in the World Trade Center in 9/11 and we lost key team members as a result of those tragic events. We persevered for the next few years to replace the seemingly unreplaceable. I met Sameer, one of the co-founders of Blue Ocean Global Technology in 2005. I was immediately impressed with his genuine character and commitment to serving others. The emergence of the internet and digital technology changed our business so much and our meeting couldn’t have been more serendipitous. I was quite fortunate to learn of this company’s world-class resources. Over the years, they were instrumental in improving our stellar reputation and building a digital presence that reflected the trust we had with our clients offline. As business partners, clients, and friends complained about their Google presence, disappointing web development projects, and digital marketing companies over promising and under delivering, I referred them directly to Sameer and his team at Blue Ocean Global Technology. Their needs and requirements were always handled with care; the feedback is always exceptional because they deliver results based on exactly what the companies want to help them grow. When Blue Ocean Global Tech did not feel they could provide the best service or guidance on a particular situation, Sameer and his colleagues are honest with me or anyone from my network. They then took the time to find resources and partners within their trusted network that were a better fit. Today, at 75, I am delighted to share and document my successful experiences with this team of excellent professionals. If you are looking for a global team that is diligent, honest, and transparent, you have found the right company in Blue Ocean Global Technology. Not only do I give them my highest and best recommendation, I feel fortunate to call many of their global team members my friends!

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