Increase Mobile App Effectiveness and Exposure With an Amplified Social Media Strategy

By: Sameer Somal |  September 24, 2015

Apps are now an integrated part of our lives. The number of Apps downloaded, including those from the App Store and Google Play, continues to rise at an increasing rate. Naturally, with so many apps flooding the market, a great idea and interface no longer guarantees success. Creating a unique story or innovative service app, and giving it the right exposure, is critical to maximizing popularity, value, and success.

 

Why Does a Mobile App Need Social Media Marketing?

 

With the app market spreading into a surplus of new applications, simply uploading it into one of the two markets mentioned above just isn’t enough. Being able to market an application and generating excitement around it is absolutely vital for long-term success.

 

TIPS:

  • Keep the download speed as fast as possible
  • Market the app before its official release
  • Talk about it with peers
  • Maintain your users’ awareness of any news; this will help keep people talking about it

 

Many entrepreneurs who develop a mobile app spend a large portion of their project’s budget on marketing and advertisements. This attracts early users and raises the value of the app. However, it diminishes the dollars you are investing, and it is not guaranteed that your app will be running in a couple of weeks. New apps are going to be created and replace the old ones if they do not keep up with the times. Your solution to this problem is a great marketing strategy.

 

 

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Sameer Somal
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