Increase Mobile App Effectiveness and Exposure With an Amplified Social Media Strategy

By: Sameer Somal |  September 24, 2015

Apps are now an integrated part of our lives. The number of Apps downloaded, including those from the App Store and Google Play, continues to rise at an increasing rate. Naturally, with so many apps flooding the market, a great idea and interface no longer guarantees success. Creating a unique story or innovative service app, and giving it the right exposure, is critical to maximizing popularity, value, and success.


Why Does a Mobile App Need Social Media Marketing?


With the app market spreading into a surplus of new applications, simply uploading it into one of the two markets mentioned above just isn’t enough. Being able to market an application and generating excitement around it is absolutely vital for long-term success.



  • Keep the download speed as fast as possible
  • Market the app before its official release
  • Talk about it with peers
  • Maintain your users’ awareness of any news; this will help keep people talking about it


Many entrepreneurs who develop a mobile app spend a large portion of their project’s budget on marketing and advertisements. This attracts early users and raises the value of the app. However, it diminishes the dollars you are investing, and it is not guaranteed that your app will be running in a couple of weeks. New apps are going to be created and replace the old ones if they do not keep up with the times. Your solution to this problem is a great marketing strategy.



Published by Sameer Somal

Sameer Somal is the CEO of Blue Ocean Global Technology. He is a frequent speaker at conferences on digital transformation, online reputation management, search engine optimization, relationship capital and ethics. Fundamental to his work at Blue Ocean Global Technology, Sameer leads collaboration with an exclusive group of PR, Law and Management Consulting agency partners. He helps clients build and transform their digital presence. Sameer is a published writer and Internet Defamation subject matter expert witness. In collaboration with the Philadelphia Bar Foundation, he authors continuing legal education (CLE) programs and is a member of the Legal Marketing Association (LMA) Education Advisory Council. Sameer serves on the board of the CFA Institute Seminar for Global Investors, Future Business Leaders of America (FBLA) and Girl Power Talk. He is an active member of the Society of International Business Fellows (SIBF).

0 0 votes
Article Rating
Notify of
Newest Most Voted
Inline Feedbacks
View all comments
Sameer Somal
Sameer Somal, CFA, CFP®, CAIA

We Listen. We Evaluate.
We Provide Solution.

Our professionals carefully construct a strategy as per your goals. It is individually structured catering to all your needs. Our motto is to personalize your experience and journey of establishing your brand!