Are you finding clients online?

We specialize in building a strong digital presence and creating a stellar online first impression. We increase your web traffic and help you generate leads.

Search Engine Optimization

Drive Laser-Targeted Traffic to Your Website.

Our skilled team of search engine optimization (SEO) professionals combines decades of successful client work experience. We have helped clients across different industries to reach their digital marketing goals.

SEO with Blue Ocean Global Technology means you receive the following:

  • All your pages analyzed to reveal areas of untapped potential.
  • Suggestions and ideas to improve keyword results.
  • An entire SEO team that is always at the ready to make necessary optimization changes.
  • Detailed monthly or quarterly reports that help you understand where your website is heading.

Understanding SEO

It is estimated that Google uses more than 200 independent factors to determine the rank of each web page that is part of the Google index. In addition, dozens of minor and major updates per year may alter the weight of one or more of these factors. Some of them might even become obsolete, while new ones are added. In other words, SEO is like a living organism which develops and evolves over time. This is why it’s so easy to lose track of what’s currently happening in the world of SEO and miss new trends. We recommend that you put your trust in a reliable partner who has the resources to stay ahead or current.

Talk to an Expert Today for your SEO Strategy & Consultation.

Establish Your Business Online.

What Is SEO?

SEO is the foundation of your business’s digital presence and reputation management.SEO stands for Search Engine Optimization. The goal is to optimize a website’s rankings in search engines—most importantly, Google—to make the site more visible online. Higher visibility results in lots of organic (non-paid) traffic pouring in 24/7, which in turn results in more conversions, paying customers.

Modern SEO combines creative and technical elements that are required to improve keyword rankings, increase online awareness among users, and drive real traffic. There are many aspects to this important aspect of digital marketing, from website structure and page content to a site’s backlink profile and brand mentions. And a search-engine-friendly website enhances user experience, too.

What Makes SEO Important?

With the right analysis tool, you would soon discover that the majority of web traffic coming to your website originates from search engines. In fact, you might be surprised how low a percentage of users are directed from social media platforms and other traffic sources. Simply put, online users still use search engines as their primary method for navigating the web.

The biggest advantage of traffic coming from search engines is that it’s laser-targeted. Chances are good that users will find exactly what they are looking for on your website. As a result, conversion rates are extremely high compared to other digital marketing channels. Conversely, this also means that if your website cannot be found in search engines, you miss out on a vast opportunity for new business and will eventually fall behind your competitors in an increasingly competitive environment. In the search engine results pages (SERPs), the page ranking first receives the most traffic. It accounts for about one-third of all clicks, which is about twice as much as the second position. Results 3 to 5 are also important and usually receive between 2 to 10 percent of the traffic.

Why Are Search Engines Reliant on SEO?

The algorithms that are devised for search engines are constantly evolving to provide better results for their users. However, they still need help in understanding the purpose of a website and specific web pages. This is how proficient SEOs can effectively improve visibility with minimal effort, while novice SEO professionals might bury a site in the depths of the indexes.

On-Page and Off-Page SEO

There are many strategies and techniques that can be applied to optimize a website in a way that search engines value. First, we can differentiate between elements that can be improved on a web page (or an entire website) and those that can be improved off-page (or off-site)— thus, the terms on-page SEO and off-page SEO.

On-Page SEO: Your Racing Car

Proper SEO always starts with flawless, impeccable on-page optimization. We say this because we know from firsthand experience that a majority of people pay too much attention to off-page SEO too early in the game.

The best part about on-page SEO it is that you will see results almost immediately! These are some of the most important on-page elements that our team checks and optimizes for all every client.

The most important On-Page SEO elements include the following:

Meta Tags

Every page of your website that you want to index in Google has to have a meaningful and unique meta title and meta description. It’s also important that these two elements include your most important keywords and have the appropriate character length.

Page Content

HTML headings are important because they give page content a better structure, so it’s easy to comprehend. It’s also important to pay attention to (single) keyword densities, the correct implementation of rich media such as images, internal and external linking, and schema markup.

URL Structure

URLs are a direct ranking factor, as are their structures. They warrant a better understanding and better usage of your website. While basically every site works with subdirectories, subdomains are less common.

Responsiveness

In this day and age, a website has to be responsive not only to be accessible, but also to be easy to use for mobile users.

Page Speed

With Google, page load speed is a direct ranking factor, and it becomes more important as mobile searches continue to increase.

Crawling and Indexation

If your website can’t be crawled or indexed as it should, usability problems are inevitable. Common mistakes are missing or blocked robots.txt.

Other Technical Aspects

Other technical aspects that must be considered are page redirects, broken link fixes, and 404 errors, among others.

Talk to an Expert Today for your Keyword Research & Competitor Analysis.

Off-Page SEO: Your Fuel

To see the results of your off-page SEO efforts, you will have to practice patience, because it takes time for a website to benefit from new links.

The most important Off-Page SEO elements include the following:

Backlinks and Linkless Brand Mentions

Backlinks are the most important off-page ranking signal for Google. Basically, the more high-quality backlinks that are pointing to a site, the higher the site’s position in the SERPs.

Social Signals

Social signals are likes, shares, and comments on social media platforms. Multiple case studies have shown that there is a correlation between a strong social presence and higher SERP rankings.

NAP-Consistent Business Citations

Citations are only important for local businesses and local SEO. It’s essential that citations are name, address, phone number (NAP)-consistent.

Google My Business

Again, for local businesses, it’s almost mandatory to register with Google My Business (GMB). It lets you add lots of information, such as opening hours, images, video, and blog posts.

Business Reviews

On the one hand, positive customer feedback benefits your business’s online reputation and creates trust among customers. On the other hand, dozens of 4- and 5-star reviews will also give you a ranking boost.

Anchor Text

The visible, clickable text in a hyperlink that often times appears in blue and underlined. To ensure that anchor text is SEO friendly, it must be concise and relevant to the target page [it links to].

Keyword Research

Keyword research is a special field in SEO that we really emphasize. It’s the first step toward effortless rankings—but only when done right! Keyword research is about finding keywords that users type into the Google search bar to find the content they are looking for. A keyword can consist of a single word, multiple words, and even a whole phrase or sentence, also called long-tail keywords. Long-tail keywords are often phrased as questions; for example: “How can I improve my online reputation?” With our service, we focus on finding those long-tail keywords, as they are generally easier to rank. Thorough keyword analysis also requires looking at what your competitors are doing. Studying best practices for your niche will help you make better keyword choices and optimization decisions.

Talk to an Expert Today for your SEO Strategy & Consultation.

Our Approach

Comprehensive SEO Audit

We will conduct a comprehensive SEO audit to determine the current state of your website and potential for growth.

Implementation Techniques

We implement only the most effective optimization techniques that bring guaranteed results.

Monthly Analysis and Reports

You can’t measure success if you don’t monitor the outcomes of your actions. Clients receive monthly or quarterly reporting.

Discovery

At the beginning of each collaboration, we learn about our client’s business and goals; his or her industry and market, including competitors; and, of course, his or her website.

Competitor Analysis

Next, we identify untapped keyword potentials that provide great opportunity for growth. A competitor analysis helps to determine additional areas of opportunity and also detect possible risks.

Strategy

In phase 3, we develop an on-page, off-page, and content strategy for your website. The on-page strategy covers all the changes that need to be made to the website code and content, while the off-page strategy includes link-building techniques, a list of potential partners for outreach, review management for local businesses, and more. Content strategy determines what kind of content needs to be created for self-publishing and social media, and also for outreach campaigns (e.g., guest posts) and other PR efforts. when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Goals

If you can’t measure it, you can’t improve it. We want to make sure that we are not wasting any resources. This is why we define measurable short-term and long-term goals to evaluate the performance of all our campaigns.

Implementation

Enough of the theory; time for implementation. Existing content will be edited in addition to publishing new high-quality articles based on a content schedule. Also, any technical issues will be resolved. Public relations is key. It involves promoting your business using press releases, industry magazines, blogs, general authority websites, and social media. The goal is to increase content exposure to generate extra traffic and earn dozens of backlinks.

Analysis

In the last phase, we analyze the outcomes of our efforts and provide detailed information in monthly or quarterly performance reports. Adjustments will be made to make sure that all campaign goals will be met in the shortest time possible.

Building Blocks in Digital Marketing:

Here at Blue Ocean Global Technology, we consider SEO as only one of the building blocks in digital marketing. When combined with other marketing channels, the online presence of your business will grow exponentially and thus maximize ROI.

SEO and PPC

We view SEO and pay-per-click (PPC) not as two separate entities, but as two marketing channels that should complement one another or each other—your choice On the one hand, SEO provides one of the best ROIs, but requires patience. On the other hand, PPC delivers instant results, but is much more expensive and cannot be solely relied upon if your main goals are to build brand engagement and trust with prospective customers.

Therefore, PPC helps test the keywords that are part of your SEO campaigns. You can easily determine which ones convert and which ones don’t. You can also use PPC to test different landing page versions, titles, descriptions, and page content in general.

SEO and Social Media

Today, success with SEO often requires a more diverse approach and professional skills beyond mere optimization techniques.

In our opinion, social media is the most powerful tool for leveraging your digital marketing strategy. It adds authority and credibility to your site and helps with branding and networking, which leads to higher link acquisition. Consequently, it can indirectly impact your organic search rankings.

Why is social media so efficient? Because it’s a great tool for content distribution. Social engagement through fans and followers also leads to increased content visibility and longevity, better brand recognition, and trust. Social media also helps to identify what type of content your audience likes and what topics generate the most interest.

SEO and PR

Search engine optimization and public relations share the same goals: Distributing information about your business to your target audience and expand reach. Thus, they must go hand-in-hand to trigger exponential growth.

One way of achieving this is by promoting content that was created for SEO by means of PR. PR also helps you to find out what’s trending and which content works better with your target audience in general.

Conversely, you can build on your SEO expertise to make PR activities much more effective and on point. Seamlessly integrating your PR and SEO strategies will build a solid profile and improve your overall digital presence.

We specialize in building a strong digital presence and increasing web traffic.

Schedule a 30 minute phone or video conversation to learn more.

How Can We Help You?

202.276.7589
917.720.3036

info@blueoceanglobaltech.com

70 Pine Street, Suite 1324
New York, NY 10005

Brittney Bagiardi

Business Development & Marketing Manager at Butler Weihmuller Katz Craig LLP February 4, 2020

The Legal Marketing Association's Tampa City Group was honored to have Sameer come to speak with us regarding Online Reputation Management. Sameer is an energetic presenter who took the time to answer each and every one of our questions. His expertise was evident in his polished presentation, and our members were engaged thoroughly. All communications leading up to the event were timely and friendly, and I have enjoyed my time working with Sameer on this speaking engagement.

Paul Smith, CFA

Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

I have known Sameer for over 7 years now. He is a force of nature! I have rarely met anyone with such positive energy and enthusiasm. He is always fun and engaging to be around. We have worked together at numerous events over the years. He is a compelling and engaging public speaker. As a CFA Charterholder he gave freely of his time as a volunteer helping other Charterholders maximise their online presence, their use of technology and raise their ethical standards. We worked together in India as well as in the US and at all times Sameer showed himself to be a master in all cultural settings. He’s simply a great guy with great core values, an incredible work ethic and expertise in so many different areas that drive the modern world we live in.

Tamie Maffeo

Marketing Manager at New England Investment & Retirement Inc. & Business Succession Advisers, LLC

Working with Sameer and the team at Blue Ocean Global Technology has been such a positive experience! The ongoing communication combined with the efficiency of work of the team is very much appreicated. Sameer is quick to respond to any questions we may have. He and his team is quick to to resolve any questions that arise. They go above and beyond for us no matter what day or time we reach out. I have had many dissapointing engagements over the years with similar firms but must say that this is a refreshing experience. I am in a niche business with complicated regulations surronding our marketing platform. Having the peace of mind that the team at Blue Ocean is there to impliment and guide our firm gives me great satisfation. That being said, I give them my highest reccomendations and would gladly speak with anyone who has any questions regarding my experience.

Jay Chong

EVP, Head of e-Mobility Group at SK Group

I had a chance to work with Sameer for several months, and he has been one of the most transparent and responsible people I have ever worked with. He has been highly responsive, always responding within a day despite the time zone difference, and thoughtful, which was a big relief for me as some I worked with in the past were "Catch Me if You Can". He has delivered all his promises and more. He has been genuine and results oriented. It has been a pleasure working with him, and I highly recommend his service.

Vern Hayden

Client Advocate at Sovereign Financial Group, Inc

Sameer lives outside the cliche’s of life. Let me put it this way:

If you were looking for someone totally committed to helping in a mission, a cause, or company you would want Sameer.

If you were looking for someone who would drop everything to help you, who knows the best and worst about you, someone with empathy and understanding, in short someone you call a “true friend” , you would want Sameer.

If you want someone who has aligned themselves with the great causes of women you will want Sameer. If you want someone who gives a damn about kids that are abused,misplaced,without direction,kicked to the curb, and need help get Sameer.

If you want someone to give a mesmerizing presentation get Sameer. He will stay up all night doing relentless research on the subject and the audience and inspire your audience to action.

If you want someone with a consistent well defined philosophy of life combined with a remarkable code of ethics you want Sameer.

If you want a leader with emotional and academic intelligence combined with magnetic charisma check in with Sameer.

If you want a team player who has been in the trenches as well as the mountain tops Sameer has been there.

If you want someone to help stabilize your business and take it to greater fulfillment Sameer will be there for you.

If you need a George Gilder tech genius as a resource., Sameer knows the best and can bring innovative solutions to your challenges. ( the right wing radio host Rush Limbaugh said if he could choose another brain it would be Gilder’s.)
If you need someone to trust with integrity and accountability you need to meet Sameer. I could go on but I think you know how I feel about this guy now. I have known and been a friend for over two decades.

Najah A. Edmondson

Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

Sameer Somal is a personality you cannot forget! I met Sameer one year exhibiting at the Delaware Valley Legal Expo in King of Prussia, PA. It was the end of the night and he came over to introduce himself to me and my colleague. We engaged in an amazing conversation about The TASA Group and about relationship management. He helped us take our belongings to the car at the end of the night. We all left with a new connection and a lifelong friend. So excited with meeting Sameer, we immediately figured out how we could work together - webinars, articles and in-person presentations to some of the organizations we are partnered with. It's been a few years since we met and Sameer continues to thrive in his field and in his expertise. The light he exudes is both infectious and comforting. I would recommend Sameer for any job!

Walt Wiesenhutter

Certified Small Business Mentor at SCORE Mentors Philadelphia. Taught at Harvard University Executive MBA & at Columbia Executive MBA & Northwestern Executive MBA

My name is Walter J. Wiesenhutter and I am loyal client of Sameer Somal’s and Blue Ocean Global Technology. I founded Jay Associates in 1984 and served as president of our consulting company for several decades. Regretfully, our offices were in the World Trade Center in 9/11 and we lost key team members as a result of those tragic events. We persevered for the next few years to replace the seemingly unreplaceable. I met Sameer, one of the co-founders of Blue Ocean Global Technology in 2005. I was immediately impressed with his genuine character and commitment to serving others. The emergence of the internet and digital technology changed our business so much and our meeting couldn’t have been more serendipitous. I was quite fortunate to learn of this company’s world-class resources. Over the years, they were instrumental in improving our stellar reputation and building a digital presence that reflected the trust we had with our clients offline. As business partners, clients, and friends complained about their Google presence, disappointing web development projects, and digital marketing companies over promising and under delivering, I referred them directly to Sameer and his team at Blue Ocean Global Technology. Their needs and requirements were always handled with care; the feedback is always exceptional because they deliver results based on exactly what the companies want to help them grow. When Blue Ocean Global Tech did not feel they could provide the best service or guidance on a particular situation, Sameer and his colleagues are honest with me or anyone from my network. They then took the time to find resources and partners within their trusted network that were a better fit. Today, at 75, I am delighted to share and document my successful experiences with this team of excellent professionals. If you are looking for a global team that is diligent, honest, and transparent, you have found the right company in Blue Ocean Global Technology. Not only do I give them my highest and best recommendation, I feel fortunate to call many of their global team members my friends!

Brittney Bagiardi

Business Development & Marketing Manager at Butler Weihmuller Katz Craig LLP February 4, 2020

The Legal Marketing Association's Tampa City Group was honored to have Sameer come to speak with us regarding Online Reputation Management. Sameer is an energetic presenter who took the time to answer each and every one of our questions. His expertise was evident in his polished presentation, and our members were engaged thoroughly. All communications leading up to the event were timely and friendly, and I have enjoyed my time working with Sameer on this speaking engagement.

Paul Smith, CFA

Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

I have known Sameer for over 7 years now. He is a force of nature! I have rarely met anyone with such positive energy and enthusiasm. He is always fun and engaging to be around. We have worked together at numerous events over the years. He is a compelling and engaging public speaker. As a CFA Charterholder he gave freely of his time as a volunteer helping other Charterholders maximise their online presence, their use of technology and raise their ethical standards. We worked together in India as well as in the US and at all times Sameer showed himself to be a master in all cultural settings. He’s simply a great guy with great core values, an incredible work ethic and expertise in so many different areas that drive the modern world we live in.

Tamie Maffeo

Marketing Manager at New England Investment & Retirement Inc. & Business Succession Advisers, LLC

Working with Sameer and the team at Blue Ocean Global Technology has been such a positive experience! The ongoing communication combined with the efficiency of work of the team is very much appreicated. Sameer is quick to respond to any questions we may have. He and his team is quick to to resolve any questions that arise. They go above and beyond for us no matter what day or time we reach out. I have had many dissapointing engagements over the years with similar firms but must say that this is a refreshing experience. I am in a niche business with complicated regulations surronding our marketing platform. Having the peace of mind that the team at Blue Ocean is there to impliment and guide our firm gives me great satisfation. That being said, I give them my highest reccomendations and would gladly speak with anyone who has any questions regarding my experience.

Jay Chong

EVP, Head of e-Mobility Group at SK Group

I had a chance to work with Sameer for several months, and he has been one of the most transparent and responsible people I have ever worked with. He has been highly responsive, always responding within a day despite the time zone difference, and thoughtful, which was a big relief for me as some I worked with in the past were "Catch Me if You Can". He has delivered all his promises and more. He has been genuine and results oriented. It has been a pleasure working with him, and I highly recommend his service.

Vern Hayden

Client Advocate at Sovereign Financial Group, Inc

Sameer lives outside the cliche’s of life. Let me put it this way:

If you were looking for someone totally committed to helping in a mission, a cause, or company you would want Sameer.

If you were looking for someone who would drop everything to help you, who knows the best and worst about you, someone with empathy and understanding, in short someone you call a “true friend” , you would want Sameer.

If you want someone who has aligned themselves with the great causes of women you will want Sameer. If you want someone who gives a damn about kids that are abused,misplaced,without direction,kicked to the curb, and need help get Sameer.

If you want someone to give a mesmerizing presentation get Sameer. He will stay up all night doing relentless research on the subject and the audience and inspire your audience to action.

If you want someone with a consistent well defined philosophy of life combined with a remarkable code of ethics you want Sameer.

If you want a leader with emotional and academic intelligence combined with magnetic charisma check in with Sameer.

If you want a team player who has been in the trenches as well as the mountain tops Sameer has been there.

If you want someone to help stabilize your business and take it to greater fulfillment Sameer will be there for you.

If you need a George Gilder tech genius as a resource., Sameer knows the best and can bring innovative solutions to your challenges. ( the right wing radio host Rush Limbaugh said if he could choose another brain it would be Gilder’s.)
If you need someone to trust with integrity and accountability you need to meet Sameer. I could go on but I think you know how I feel about this guy now. I have known and been a friend for over two decades.

Najah A. Edmondson

Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

Sameer Somal is a personality you cannot forget! I met Sameer one year exhibiting at the Delaware Valley Legal Expo in King of Prussia, PA. It was the end of the night and he came over to introduce himself to me and my colleague. We engaged in an amazing conversation about The TASA Group and about relationship management. He helped us take our belongings to the car at the end of the night. We all left with a new connection and a lifelong friend. So excited with meeting Sameer, we immediately figured out how we could work together - webinars, articles and in-person presentations to some of the organizations we are partnered with. It's been a few years since we met and Sameer continues to thrive in his field and in his expertise. The light he exudes is both infectious and comforting. I would recommend Sameer for any job!

Walt Wiesenhutter

Certified Small Business Mentor at SCORE Mentors Philadelphia. Taught at Harvard University Executive MBA & at Columbia Executive MBA & Northwestern Executive MBA

My name is Walter J. Wiesenhutter and I am loyal client of Sameer Somal’s and Blue Ocean Global Technology. I founded Jay Associates in 1984 and served as president of our consulting company for several decades. Regretfully, our offices were in the World Trade Center in 9/11 and we lost key team members as a result of those tragic events. We persevered for the next few years to replace the seemingly unreplaceable. I met Sameer, one of the co-founders of Blue Ocean Global Technology in 2005. I was immediately impressed with his genuine character and commitment to serving others. The emergence of the internet and digital technology changed our business so much and our meeting couldn’t have been more serendipitous. I was quite fortunate to learn of this company’s world-class resources. Over the years, they were instrumental in improving our stellar reputation and building a digital presence that reflected the trust we had with our clients offline. As business partners, clients, and friends complained about their Google presence, disappointing web development projects, and digital marketing companies over promising and under delivering, I referred them directly to Sameer and his team at Blue Ocean Global Technology. Their needs and requirements were always handled with care; the feedback is always exceptional because they deliver results based on exactly what the companies want to help them grow. When Blue Ocean Global Tech did not feel they could provide the best service or guidance on a particular situation, Sameer and his colleagues are honest with me or anyone from my network. They then took the time to find resources and partners within their trusted network that were a better fit. Today, at 75, I am delighted to share and document my successful experiences with this team of excellent professionals. If you are looking for a global team that is diligent, honest, and transparent, you have found the right company in Blue Ocean Global Technology. Not only do I give them my highest and best recommendation, I feel fortunate to call many of their global team members my friends!