Continuing Legal Education (CLE) | Blue Ocean Global Tech

Continuing Legal Education (CLE)

Presentation 1: Introduction to Online Reputation Management (ORM) For Attorneys & Clients

Description:
By its very definition, reputation is an intangible and complex concept because it is comprised of impressions, emotions and perceptions. All organizations, including law firms, achieve results from their reputation. The internet has empowered the consumer and revolutionized how information that was once printed in newspapers or shared on the nightly evening news can be created by anyone and accessed from a device that fits comfortably in the palm of our hand. Individual and firm success are now directly correlated with how and what is communicated online.

When promoted effectively online, digital marketing helps businesses accelerate their growth. With choice overload and an expansive new group of online communication platforms, social media adds a new wavelength of opportunity and liability for attorneys. New platforms such as LegalZoom or RocketLawyer offer simplicity, efficiency and scale. In the wake of new competitors and our collective dependence on the internet, digital communication has quickly become the foundation for survival and sustainable growth.

  • Understand the importance of Online Reputation Management (ORM)
  • Learn the ramifications of you are what you are online. (Google Test)
  • Provide an overview of the ORM lifecycle: building, repairing and monitoring.
  • Discuss the importance of high quality content, keyword density, cross linking, and domain authority when building digital assets.
  • Review the 10 practical tips for successfully managing your online reputation.

Presentation 2: Advanced Online Reputation Management (ORM) For Attorneys & Clients

Description:

Our individual ability to build new relationships, foster trust, and earn respect all contributes to building a reputation. Every day there are 5.5 billion searches performed for a plethora of reasons, including finding a restaurant in a new city, buying mom a gift, or researching the next law firm to engage. The world is literally at our fingertips, but most people only bother to go through detailed information on first page of Google. In fact, 94% of people only look at the first page of Google search results. The general public, including experts and bloggers, can express inaccurate opinions. Their views can then be shared and amplified through a labyrinth of social media channels. The proliferation of performance and peer review websites such as Avvo, Martindale-Hubbell and Yelp also leaves the average attorney more vulnerable than ever before.

In the age of digital Darwinism, we are now guilty until proven innocent. Internet Defamation lawsuits are on the rise. And even when we are innocent, we still may be guilty online. If negative results appear for an attorney or client, their online reputation can quickly damage their offline reputation — and affect their life.

    Two examples:

  • A client is exonerated and found not guilty of all criminal charges, but when the client or his/her company is Googled, news articles appear highlighting the now dismissed accusations.
  • A partner is accused of harassment from a disgruntled ex-employee. When any prospective or current clients Google the firm, defamatory content appears on page 1 of search results and may adversely affects the reputation of each attorney.

The exact nature of reputation issues varies considerably. Assessing reputation damage is not a perfect science. For many companies, Online Reputation Management, SEO, and negative link suppression are synonymous.

    Learning objectives:

  • Provide online reputation management guidelines for lawyers, their firms, and their clients.
  • Highlight the difference between suppression and removal of defamatory content.
  • Provide an overview of the ORM lifecycle: building, repairing and monitoring.
  • Review The US Digital Millennium Copyright Act and options for content removal & suppression.
  • Share best practices for responding to negative online comments and reviews.
  • Review of Internet Defamation & reputation management cases resulting from court case filings, negative news editorials, embarrassing images & videos, negative customer reviews, employee slander, erroneous information and mistaken identity.

Presentation 3: 10 Practical Tips for Successfully Managing Online Reputations

Search engines employ complicated algorithms. Hundreds of calculations and contributing factors determine what information populates a search engine results page. Many experts agree that Google’s algorithm often favors negative press and even mugshots. How can law firms and attorneys manage unfair search results and suppress, or even expunge, them from Google? Negative information circulating on the internet can harm businesses and ruin personal lives. Law firms lose contracts, lawyers lose jobs, and most importantly, reputations can be damaged. But the damage doesn’t have to be permanent. In this program, attendees will learn:

  • How to build, repair and monitor online reputation management (ORM).
  • The importance of high quality content, keyword density, cross linking, and domain authority when building digital assets.
  • The difference between search suppression and expungement of defamatory content.
  • Discuss the importance of high quality content, keyword density, cross linking, and domain authority when building digital assets.

Presentation 4: Digital Reputation 101: Relationships, Client Experience & Success

The Digital Revolution revolutionizes our access to knowledge. Information that was once printed in newspapers or shared on the nightly evening news can be created by anyone and accessed from a device that fits comfortably in the palm of their hand. The internet has empowered legal marketers and evolved the law firm client experience. If we don’t like change, we will like irrelevance even less.

An attorney’s opportunity set is now directly correlated with how and what is communicated online. The world and the “Google Test” are literally at our fingertips. Online, you are guilty until proven innocent. Success now depends more on what is said (and not said) on the internet. Online communication is not just a part of an individual’s or law firm’s reputation, it has become the foundation and most critical component for its survival and growth.

We sometimes overlook or undervalue the importance of what we can only measure qualitatively, including reputation. Success in life is a function of our interpersonal relationships. How does one quantify trust, communication, and emotional intelligence?

    Learning objectives include:

  • Understand the importance of Online Reputation Management (ORM).
  • Provide an overview of the ORM lifecycle: building, repairing and monitoring.
  • Review proven strategies for building relationships.
  • Discuss the importance of high quality content, keyword density, cross linking, and domain authority when building digital assets.
  • Implement techniques for using social media to support your business and attract new clients.
  • Highlight the difference between suppression and removal of defamatory content.




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Reputations are everything.
Let us help you control the online narrative.

A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

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Reputations are everything.
Let us help you control the online narrative.

A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

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Brittney Bagiardi

Business Development & Marketing Manager at Butler Weihmuller Katz Craig LLP February 4, 2020

The Legal Marketing Association's Tampa City Group was honored to have Sameer come to speak with us regarding Online Reputation Management. Sameer is an energetic presenter who took the time to answer each and every one of our questions. His expertise was evident in his polished presentation, and our members were engaged thoroughly. All communications leading up to the event were timely and friendly, and I have enjoyed my time working with Sameer on this speaking engagement.

Tamie Maffeo

Marketing Manager at NEIRG Wealth Management. & Business Succession Advisers, LLC

Working with Sameer and the team at Blue Ocean Global Technology has been such a positive experience! The ongoing communication combined with the efficiency of work of the team is very much appreicated. Sameer is quick to respond to any questions we may have. He and his team is quick to to resolve any questions that arise. They go above and beyond for us no matter what day or time we reach out. I have had many dissapointing engagements over the years with similar firms but must say that this is a refreshing experience. I am in a niche business with complicated regulations surronding our marketing platform. Having the peace of mind that the team at Blue Ocean is there to impliment and guide our firm gives me great satisfation. That being said, I give them my highest reccomendations and would gladly speak with anyone who has any questions regarding my experience.

Jay Chong

EVP, Head of e-Mobility Group at SK Group

I had a chance to work with Sameer for several months, and he has been one of the most transparent and responsible people I have ever worked with. He has been highly responsive, always responding within a day despite the time zone difference, and thoughtful, which was a big relief for me as some I worked with in the past were "Catch Me if You Can". He has delivered all his promises and more. He has been genuine and results oriented. It has been a pleasure working with him, and I highly recommend his service.

Vern Hayden

Client Advocate at Sovereign Financial Group, Inc

Sameer lives outside the cliche’s of life. Let me put it this way:

If you were looking for someone totally committed to helping in a mission, a cause, or company you would want Sameer.

If you were looking for someone who would drop everything to help you, who knows the best and worst about you, someone with empathy and understanding, in short someone you call a “true friend” , you would want Sameer.

If you want someone who has aligned themselves with the great causes of women you will want Sameer. If you want someone who gives a damn about kids that are abused,misplaced,without direction,kicked to the curb, and need help get Sameer.

If you want someone to give a mesmerizing presentation get Sameer. He will stay up all night doing relentless research on the subject and the audience and inspire your audience to action.

If you want someone with a consistent well defined philosophy of life combined with a remarkable code of ethics you want Sameer.

If you want a leader with emotional and academic intelligence combined with magnetic charisma check in with Sameer.

If you want a team player who has been in the trenches as well as the mountain tops Sameer has been there.

If you want someone to help stabilize your business and take it to greater fulfillment Sameer will be there for you.

If you need a George Gilder tech genius as a resource., Sameer knows the best and can bring innovative solutions to your challenges. ( the right wing radio host Rush Limbaugh said if he could choose another brain it would be Gilder’s.)
If you need someone to trust with integrity and accountability you need to meet Sameer. I could go on but I think you know how I feel about this guy now. I have known and been a friend for over two decades.

Najah A. Edmondson

Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

Sameer Somal is a personality you cannot forget! I met Sameer one year exhibiting at the Delaware Valley Legal Expo in King of Prussia, PA. It was the end of the night and he came over to introduce himself to me and my colleague. We engaged in an amazing conversation about The TASA Group and about relationship management. He helped us take our belongings to the car at the end of the night. We all left with a new connection and a lifelong friend. So excited with meeting Sameer, we immediately figured out how we could work together - webinars, articles and in-person presentations to some of the organizations we are partnered with. It's been a few years since we met and Sameer continues to thrive in his field and in his expertise. The light he exudes is both infectious and comforting. I would recommend Sameer for any job!

Walt Wiesenhutter

Certified Small Business Mentor at SCORE Mentors Philadelphia. Taught at Harvard University Executive MBA & at Columbia Executive MBA & Northwestern Executive MBA

My name is Walter J. Wiesenhutter and I am loyal client of Sameer Somal’s and Blue Ocean Global Technology. I founded Jay Associates in 1984 and served as president of our consulting company for several decades. Regretfully, our offices were in the World Trade Center in 9/11 and we lost key team members as a result of those tragic events. We persevered for the next few years to replace the seemingly unreplaceable. I met Sameer, one of the co-founders of Blue Ocean Global Technology in 2005. I was immediately impressed with his genuine character and commitment to serving others. The emergence of the internet and digital technology changed our business so much and our meeting couldn’t have been more serendipitous. I was quite fortunate to learn of this company’s world-class resources. Over the years, they were instrumental in improving our stellar reputation and building a digital presence that reflected the trust we had with our clients offline. As business partners, clients, and friends complained about their Google presence, disappointing web development projects, and digital marketing companies over promising and under delivering, I referred them directly to Sameer and his team at Blue Ocean Global Technology. Their needs and requirements were always handled with care; the feedback is always exceptional because they deliver results based on exactly what the companies want to help them grow. When Blue Ocean Global Tech did not feel they could provide the best service or guidance on a particular situation, Sameer and his colleagues are honest with me or anyone from my network. They then took the time to find resources and partners within their trusted network that were a better fit. Today, at 75, I am delighted to share and document my successful experiences with this team of excellent professionals. If you are looking for a global team that is diligent, honest, and transparent, you have found the right company in Blue Ocean Global Technology. Not only do I give them my highest and best recommendation, I feel fortunate to call many of their global team members my friends!

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