Digital is the Future, and Digital Transformation is How You Get There

The future of business is digital, that much is undeniable. To compete in a market that is changing faster than ever before and moving online in ways no one could have predicted, your business must also change. And, to be blunt, if you aren’t already making plans to digitally transform your company, you’re falling behind.

 

Undertaking the digital transformation of your business can be daunting. Doing so involves much more than simply adding a few new online elements, automating a couple of processes, or adding an initial “e” to your products’ names. To prepare for the future, you must change and adapt your business from the top down, with buy-in from leadership and employees at every level and sufficient time and resources to do it right.

 

Truly digitally transforming your company is not a one-and-done process with an easily and cleanly defined endpoint. For the transition to be effective, it must be understood as a fundamental change to and improvement in the way you do business, one that will give you a competitive advantage in a marketplace increasingly focused on speed, innovation, and revolution. The key is to enlist business consultants who can guide you through the digital transformation process and connect you with the specific partners you need to move your business ahead of the competition.

 

Experienced, forward-thinking consultants such as those at Blue Ocean Global Technology can help. Their commitment to understanding the world of digital transformation means that your business is spared the costly time and effort that would otherwise be needed to research and test your next move. Blue Ocean Global Technology can help you develop the fundamental digital strategy that will transform your business for the better and prepare it for the future.

 

Ask Yourself the Right Questions – Then Commit

You must first ask yourself these fundamental, base-level questions about your business and your digital transformation goals:

What changes to your business model will yield the greatest rewards? What changes will entail the biggest risks? How will digital transformation change the bets you make?
Should you focus on taking your current business in a completely digital direction, or should you seek out new opportunities in already digital companies?
What is the best way to balance customer and employee access to your data and systems with the associated security risks?
Which digital changes to your business model will give you the benefit of being at the forefront of your industry? Which changes will be necessary to help you simply compete and survive? What are the risks involved in changing too slowly?

The answers to these questions are of paramount importance in determining the future of your business. And once you have those answers, you must act on them in an expedient manner. If you move too fast, you could find yourself taking risks and making bets your business is not ready for, but delaying your digital transformation can bring about equally troublesome challenges. The pace at which your business undergoes its digital transformation is an important part of the process that must be efficiently managed.

 

For example, the business world has seen the relatively speedy rise of tech companies such as Google and Facebook, who have grown to compete with some of the oldest and most venerated companies in the world and done so amazingly quickly. But we have also seen companies such as WeWork crumble in the face of a depleted business model and hubristic growth. Although moving fast can be highly rewarding, it can also be very risky.

For example, the business world has seen the relatively speedy rise of tech companies such as Google and Facebook, who have grown to compete with some of the oldest and most venerated companies in the world and done so amazingly quickly. But we have also seen companies such as WeWork crumble in the face of a depleted business model and hubristic growth. Although moving fast can be highly rewarding, it can also be very risky.

Start at the Top

Digital transformation is a top-to-bottom process and introduces new challenges to every aspect of the way a company operates. For your digital transformation to be successful, all the decision-makers at your company must be on board and must ensure equal commitment from the people they supervise. All the technology in the world will not help you serve your customers better if your employees don’t believe in it. Employees will need to learn to use new technologies, to shift previously analog tasks and processes to the digital realm, and to perform faster than ever before. Therefore, providing the training and knowledge needed to empower them—so they can better serve your clients and customers—is imperative.

Your clients need to be able to access and interact with your business digitally at all points of contact and to move from one to another seamlessly. This is only possible when all the departments within your company participate simultaneously in the transformation process. Having your digital transformation strategy siloed, so that one department is moving forward while another lags behind (or outright refuses to change), can greatly hinder your business. Digital transformations are most effective when they are company-wide, with everyone at every level following the strategy and adopting the new tools and processes. This may necessitate adding a new member to your company’s C-suite, such as a Chief Digital Officer, a Chief Data Officer, or some combination thereof.

 

And executives responsible for planning and executing major changes to a business need expertise on their side. Blue Ocean Global Technology can help you design your company’s transformation strategy according to your resources and identify which parts of your business need only minimal changes, and which require a complete overhaul. Blue Ocean Global Technology can ensure that you continue your expansion and growth while still serving your customers, maintain the consistency of your brand as you update your tools and platforms, and connect with the right people and businesses to facilitate these changes.

Use the Right Technologies

Companies that provide excellent customer experiences widely outperform the market. Customers today are more empowered, and more demanding, than ever before. In our increasingly digital world, they can change their preferences and loyalties almost instantaneously and will often do so based on a single bad experience with a company’s customer service.

This is why rebuilding your company from a customer-first perspective is your best strategy when undertaking a digital transformation. Even adopting the most advanced techniques and tools will not be additive to your business if your customers experience—or continue to experience—frustrating roadblocks to making a purchase or contacting customer service. Companies must adopt new digital technologies that will help customers help themselves, find the information or products they want, and address any issues that would prevent them from being happy and satisfied. Doing your digital transition right can create customer loyalty and improve your business’s reputation.

 

Luckily, a plethora of new technologies are available that can help businesses make their practices more consistent, their customer profiles more insightful, and their customer service more efficient.

For example, cloud computing is the most obvious technology a company can adopt, and many already have. This diffused, easily accessible system allows your customers and employees to access the data they need whenever they need it and from wherever they are, without the downtime that comes with disconnected servers and other technological problems. Companies such as Amazon use algorithms and process automation to deal with large volumes of customer inquiries and issues, helping the company find a balance between efficiency and necessary human touch. The Internet of Things, or IoT, promises to provide companies with oceans of new data about their customers and how their products are used. And while Big Data is a popular topic these days, AI and advanced analytics are necessary to transform that information into inputs a business can actually use.

All these tools can fundamentally change the way your business views and understands its customers, providing new and deeper insights into exactly who uses your services and how your company can better serve them. Blue Ocean Global Technology’s extensive experience with these technologies, along with digital marketing strategy, digital reputation management, and all aspects of digital transformation, can help you ensure that your customers are informed, happy, and loyal.

Talk to an Expert Today for your Digital Transformation.

… and Prepare for the Future

Part of what makes digital transformation so powerful is that it cannot only revolutionize the way a company works but also, and perhaps more importantly, prepare the company for future revolutions. The technologies adopted during a digital transformation are much more flexible and malleable than, say, a brick-and-mortar storefront. They can be updated or exchanged as needed, or as the market demands. The importance of this adaptability cannot be underestimated.

 

A company with a properly implemented strategy for digital transformation will be able to more easily incorporate advanced innovations into its business model, such as using algorithmic processes and AI to automate tasks that don’t require human oversight, integrating autonomous vehicles into future transportation design, or using 3-D printing to create needed tools on demand. Digitally “mature” companies—meaning those that have digitally transformed successfully—will be positioned to quickly and effectively react to, and apply, new technology without any wasted time or effort.

Achieve Digital Transformation

The COVID-19 pandemic has forced businesses to embrace the digital transformation that many had, in some cases for years, been reluctant to implement. Although the future remains uncertain, the efficiencies and innovations that have emerged recently are not likely to disappear when the crisis finally passes. But a crisis shouldn’t be needed to inspire employees to embrace new digital tools or a company to plan for the future.

 

For a company’s digital transformation to work—for the business to achieve true digital maturity—the conversion must be whole. This is not short-term problem solving, but long-term, full-fledged reinvention. The temptation for companies is to think too small, to treat digital transformation as a way of addressing current, minor issues, but a real digital strategy will extend much further and encompass all facets of your business.

 

A full-fledged digital transformation is also a way of future-proofing your business to an extent. By making your business processes more flexible and efficient, digital transformation will also make your company as a whole much more adaptable to change, both internally and in response to outside forces. If a digitally mature business encounters a drastic market change, like the one we are seeing right now, it will be able to implement the necessary innovations and updates almost instantly.

Blue Ocean Global Technology can provide your company with an individualized digital transformation plan designed to simultaneously reorient your business, address digital marketing innovation, and safeguard your brand’s reputation. With the pace of business becoming faster and faster, you need a consultancy partner that can both watch your back and ensure that you are never left behind.

 

We specialize in Digital Transformation.

Invest proactively into your company's transformation.

Digital Transformation

  • What is meant by digital transformation?

    Digital transformation is a common buzzword these days, but what does it really mean? When technology has had an impact on every area of a business, that business has experienced a digital transformation. This process includes all of the following:

    • Leadership and employees
    • Business processes and operations
    • Customers and their experience
    • How effectively and efficiently the business runs
    • Interactions with partners and vendors

    At its essence, digital transformation occurs when a company is willing to review itself (or work with an outside partner to perform a review) and determine where it can most effectively use technology to improve the way it functions. When the business deploys that technology in a way that has a positive effect, it experiences a digital transformation.

  • What are the four main areas of digital transformation?

    Digital transformation involves four primary areas: people, processes, customers, and offerings.

    First, a company’s people are at the heart of the business and also at the heart of that business’s digital transformation. Getting buy-in from all stakeholders is vital, from company leadership to front-line employees, so that everyone feels invested in the plan and its success. Technology should be thought about in a way that empowers all a company’s employees to have the information and tools they need to serve customers most effectively.

    Second, optimizing processes is a huge part of digital transformation because optimization supports a business’s people, allowing them to work smarter and focus their time and talents on high-value tasks. Technology that can automate and alleviate repetitive tasks reduces the chance of error and allows employees to shine.

    Third, engaging, delighting, and surprising customers should be a business’s primary focus, and a successful digital transformation will allow that to happen more easily. With the right technology in place, a company can deploy targeted campaigns, test personalized messaging and offers, track results, and optimize future campaigns, constantly improving the customer experience.

    Fourth, a business should continually look at its product or service offerings through the lens of digital transformation. Technology improves rapidly, and innovation happens quickly. So what improvements can a company make to its offerings? To determine this, businesses can be proactive in assessing their offerings, anticipating their customers’ needs and wants, and harnessing the available technology to improve their products or services

  • Is artificial intelligence (AI) part of digital transformation?

    In many situations, artificial intelligence (AI) should be a part of digital transformation. Why? Two words: big data.

    Every day, businesses collect a staggering amount of data—personal data, transaction data, demographic data, behavioral data, and so on. Multiply those bits of data for each person who browses and each person who buys, 24 hours a day, seven days a week, and one can easily see how the amount of data produced can quickly become overwhelming. Looking at this customer data as a whole and discerning any kind of meaningful pattern or trend is nearly impossible.

    This is where AI comes in. AI is perfectly suited for analyzing massive amounts of data and identifying patterns and trends within it. Although it might not be able to reveal the why behind a specific pattern—for that, the trusty human brain is needed to draw conclusions—it can pinpoint, for example, the segment of a business’s customer base that is most opportune for growth

  • What are the top three trends of digital transformation?

    Numerous trends have emerged in the realm of digital transformation, from AI and machine learning to multi-cloud architecture. However, we see the following as three of the top trends for the year ahead:

    • The continued democratization of technology: The more people within an organization who can use technology to accomplish their goals—without IT intervention—the more effective and efficient that organization can be. As vendors continue to focus on delivering innovative solutions that enable non-technical users to take advantage of highly complex technology through intuitive, user-friendly, self-service interfaces, employees will be empowered to autonomously make smarter decisions.
    • An upswing in customer data platforms (CDPs): Businesses today collect an incredible amount of data about their customers at a variety of touchpoints—in stores, via call centers, through email, online, and so on—but aggregating all this data into a 360-degree view of the customer has been difficult. This is where CDPs can help. CDPs provide a single source of customer information, allowing business units across an enterprise—from customer service to marketing and sales—to have a holistic, comprehensive view of a specific customer’s every interaction with the company at their fingertips. We expect investments in these platforms to continue to grow.
    • Automation: Savvy businesses are always looking for opportunities to use technology to optimize processes—not only can it help streamline operations, but after the initial investment, it can also reduce costs and enhance productivity. We anticipate that companies will continue implementing technology to automate parts of their operations that will allow employees to focus on higher-value, more important tasks.
  • Have any
    Questions?

    How Can We Help You?

    202.276.7589
    917.720.3036

    info@blueoceanglobaltech.com

    70 Pine Street, Suite 1324
    New York, NY 10005

    Brittney Bagiardi

    Business Development & Marketing Manager at Butler Weihmuller Katz Craig LLP February 4, 2020

    The Legal Marketing Association's Tampa City Group was honored to have Sameer come to speak with us regarding Online Reputation Management. Sameer is an energetic presenter who took the time to answer each and every one of our questions. His expertise was evident in his polished presentation, and our members were engaged thoroughly. All communications leading up to the event were timely and friendly, and I have enjoyed my time working with Sameer on this speaking engagement.

    Paul Smith, CFA

    Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

    I have known Sameer for over 7 years now. He is a force of nature! I have rarely met anyone with such positive energy and enthusiasm. He is always fun and engaging to be around. We have worked together at numerous events over the years. He is a compelling and engaging public speaker. As a CFA Charterholder he gave freely of his time as a volunteer helping other Charterholders maximise their online presence, their use of technology and raise their ethical standards. We worked together in India as well as in the US and at all times Sameer showed himself to be a master in all cultural settings. He’s simply a great guy with great core values, an incredible work ethic and expertise in so many different areas that drive the modern world we live in.

    Tamie Maffeo

    Marketing Manager at New England Investment & Retirement Inc. & Business Succession Advisers, LLC

    Working with Sameer and the team at Blue Ocean Global Technology has been such a positive experience! The ongoing communication combined with the efficiency of work of the team is very much appreicated. Sameer is quick to respond to any questions we may have. He and his team is quick to to resolve any questions that arise. They go above and beyond for us no matter what day or time we reach out. I have had many dissapointing engagements over the years with similar firms but must say that this is a refreshing experience. I am in a niche business with complicated regulations surronding our marketing platform. Having the peace of mind that the team at Blue Ocean is there to impliment and guide our firm gives me great satisfation. That being said, I give them my highest reccomendations and would gladly speak with anyone who has any questions regarding my experience.

    Jay Chong

    EVP, Head of e-Mobility Group at SK Group

    I had a chance to work with Sameer for several months, and he has been one of the most transparent and responsible people I have ever worked with. He has been highly responsive, always responding within a day despite the time zone difference, and thoughtful, which was a big relief for me as some I worked with in the past were "Catch Me if You Can". He has delivered all his promises and more. He has been genuine and results oriented. It has been a pleasure working with him, and I highly recommend his service.

    Vern Hayden

    Client Advocate at Sovereign Financial Group, Inc

    Sameer lives outside the cliche’s of life. Let me put it this way:

    If you were looking for someone totally committed to helping in a mission, a cause, or company you would want Sameer.

    If you were looking for someone who would drop everything to help you, who knows the best and worst about you, someone with empathy and understanding, in short someone you call a “true friend” , you would want Sameer.

    If you want someone who has aligned themselves with the great causes of women you will want Sameer. If you want someone who gives a damn about kids that are abused,misplaced,without direction,kicked to the curb, and need help get Sameer.

    If you want someone to give a mesmerizing presentation get Sameer. He will stay up all night doing relentless research on the subject and the audience and inspire your audience to action.

    If you want someone with a consistent well defined philosophy of life combined with a remarkable code of ethics you want Sameer.

    If you want a leader with emotional and academic intelligence combined with magnetic charisma check in with Sameer.

    If you want a team player who has been in the trenches as well as the mountain tops Sameer has been there.

    If you want someone to help stabilize your business and take it to greater fulfillment Sameer will be there for you.

    If you need a George Gilder tech genius as a resource., Sameer knows the best and can bring innovative solutions to your challenges. ( the right wing radio host Rush Limbaugh said if he could choose another brain it would be Gilder’s.)
    If you need someone to trust with integrity and accountability you need to meet Sameer. I could go on but I think you know how I feel about this guy now. I have known and been a friend for over two decades.

    Najah A. Edmondson

    Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

    Sameer Somal is a personality you cannot forget! I met Sameer one year exhibiting at the Delaware Valley Legal Expo in King of Prussia, PA. It was the end of the night and he came over to introduce himself to me and my colleague. We engaged in an amazing conversation about The TASA Group and about relationship management. He helped us take our belongings to the car at the end of the night. We all left with a new connection and a lifelong friend. So excited with meeting Sameer, we immediately figured out how we could work together - webinars, articles and in-person presentations to some of the organizations we are partnered with. It's been a few years since we met and Sameer continues to thrive in his field and in his expertise. The light he exudes is both infectious and comforting. I would recommend Sameer for any job!

    Walt Wiesenhutter

    Certified Small Business Mentor at SCORE Mentors Philadelphia. Taught at Harvard University Executive MBA & at Columbia Executive MBA & Northwestern Executive MBA

    My name is Walter J. Wiesenhutter and I am loyal client of Sameer Somal’s and Blue Ocean Global Technology. I founded Jay Associates in 1984 and served as president of our consulting company for several decades. Regretfully, our offices were in the World Trade Center in 9/11 and we lost key team members as a result of those tragic events. We persevered for the next few years to replace the seemingly unreplaceable. I met Sameer, one of the co-founders of Blue Ocean Global Technology in 2005. I was immediately impressed with his genuine character and commitment to serving others. The emergence of the internet and digital technology changed our business so much and our meeting couldn’t have been more serendipitous. I was quite fortunate to learn of this company’s world-class resources. Over the years, they were instrumental in improving our stellar reputation and building a digital presence that reflected the trust we had with our clients offline. As business partners, clients, and friends complained about their Google presence, disappointing web development projects, and digital marketing companies over promising and under delivering, I referred them directly to Sameer and his team at Blue Ocean Global Technology. Their needs and requirements were always handled with care; the feedback is always exceptional because they deliver results based on exactly what the companies want to help them grow. When Blue Ocean Global Tech did not feel they could provide the best service or guidance on a particular situation, Sameer and his colleagues are honest with me or anyone from my network. They then took the time to find resources and partners within their trusted network that were a better fit. Today, at 75, I am delighted to share and document my successful experiences with this team of excellent professionals. If you are looking for a global team that is diligent, honest, and transparent, you have found the right company in Blue Ocean Global Technology. Not only do I give them my highest and best recommendation, I feel fortunate to call many of their global team members my friends!

    Brittney Bagiardi

    Business Development & Marketing Manager at Butler Weihmuller Katz Craig LLP February 4, 2020

    The Legal Marketing Association's Tampa City Group was honored to have Sameer come to speak with us regarding Online Reputation Management. Sameer is an energetic presenter who took the time to answer each and every one of our questions. His expertise was evident in his polished presentation, and our members were engaged thoroughly. All communications leading up to the event were timely and friendly, and I have enjoyed my time working with Sameer on this speaking engagement.

    Paul Smith, CFA

    Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

    I have known Sameer for over 7 years now. He is a force of nature! I have rarely met anyone with such positive energy and enthusiasm. He is always fun and engaging to be around. We have worked together at numerous events over the years. He is a compelling and engaging public speaker. As a CFA Charterholder he gave freely of his time as a volunteer helping other Charterholders maximise their online presence, their use of technology and raise their ethical standards. We worked together in India as well as in the US and at all times Sameer showed himself to be a master in all cultural settings. He’s simply a great guy with great core values, an incredible work ethic and expertise in so many different areas that drive the modern world we live in.

    Tamie Maffeo

    Marketing Manager at New England Investment & Retirement Inc. & Business Succession Advisers, LLC

    Working with Sameer and the team at Blue Ocean Global Technology has been such a positive experience! The ongoing communication combined with the efficiency of work of the team is very much appreicated. Sameer is quick to respond to any questions we may have. He and his team is quick to to resolve any questions that arise. They go above and beyond for us no matter what day or time we reach out. I have had many dissapointing engagements over the years with similar firms but must say that this is a refreshing experience. I am in a niche business with complicated regulations surronding our marketing platform. Having the peace of mind that the team at Blue Ocean is there to impliment and guide our firm gives me great satisfation. That being said, I give them my highest reccomendations and would gladly speak with anyone who has any questions regarding my experience.

    Jay Chong

    EVP, Head of e-Mobility Group at SK Group

    I had a chance to work with Sameer for several months, and he has been one of the most transparent and responsible people I have ever worked with. He has been highly responsive, always responding within a day despite the time zone difference, and thoughtful, which was a big relief for me as some I worked with in the past were "Catch Me if You Can". He has delivered all his promises and more. He has been genuine and results oriented. It has been a pleasure working with him, and I highly recommend his service.

    Vern Hayden

    Client Advocate at Sovereign Financial Group, Inc

    Sameer lives outside the cliche’s of life. Let me put it this way:

    If you were looking for someone totally committed to helping in a mission, a cause, or company you would want Sameer.

    If you were looking for someone who would drop everything to help you, who knows the best and worst about you, someone with empathy and understanding, in short someone you call a “true friend” , you would want Sameer.

    If you want someone who has aligned themselves with the great causes of women you will want Sameer. If you want someone who gives a damn about kids that are abused,misplaced,without direction,kicked to the curb, and need help get Sameer.

    If you want someone to give a mesmerizing presentation get Sameer. He will stay up all night doing relentless research on the subject and the audience and inspire your audience to action.

    If you want someone with a consistent well defined philosophy of life combined with a remarkable code of ethics you want Sameer.

    If you want a leader with emotional and academic intelligence combined with magnetic charisma check in with Sameer.

    If you want a team player who has been in the trenches as well as the mountain tops Sameer has been there.

    If you want someone to help stabilize your business and take it to greater fulfillment Sameer will be there for you.

    If you need a George Gilder tech genius as a resource., Sameer knows the best and can bring innovative solutions to your challenges. ( the right wing radio host Rush Limbaugh said if he could choose another brain it would be Gilder’s.)
    If you need someone to trust with integrity and accountability you need to meet Sameer. I could go on but I think you know how I feel about this guy now. I have known and been a friend for over two decades.

    Najah A. Edmondson

    Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

    Sameer Somal is a personality you cannot forget! I met Sameer one year exhibiting at the Delaware Valley Legal Expo in King of Prussia, PA. It was the end of the night and he came over to introduce himself to me and my colleague. We engaged in an amazing conversation about The TASA Group and about relationship management. He helped us take our belongings to the car at the end of the night. We all left with a new connection and a lifelong friend. So excited with meeting Sameer, we immediately figured out how we could work together - webinars, articles and in-person presentations to some of the organizations we are partnered with. It's been a few years since we met and Sameer continues to thrive in his field and in his expertise. The light he exudes is both infectious and comforting. I would recommend Sameer for any job!

    Walt Wiesenhutter

    Certified Small Business Mentor at SCORE Mentors Philadelphia. Taught at Harvard University Executive MBA & at Columbia Executive MBA & Northwestern Executive MBA

    My name is Walter J. Wiesenhutter and I am loyal client of Sameer Somal’s and Blue Ocean Global Technology. I founded Jay Associates in 1984 and served as president of our consulting company for several decades. Regretfully, our offices were in the World Trade Center in 9/11 and we lost key team members as a result of those tragic events. We persevered for the next few years to replace the seemingly unreplaceable. I met Sameer, one of the co-founders of Blue Ocean Global Technology in 2005. I was immediately impressed with his genuine character and commitment to serving others. The emergence of the internet and digital technology changed our business so much and our meeting couldn’t have been more serendipitous. I was quite fortunate to learn of this company’s world-class resources. Over the years, they were instrumental in improving our stellar reputation and building a digital presence that reflected the trust we had with our clients offline. As business partners, clients, and friends complained about their Google presence, disappointing web development projects, and digital marketing companies over promising and under delivering, I referred them directly to Sameer and his team at Blue Ocean Global Technology. Their needs and requirements were always handled with care; the feedback is always exceptional because they deliver results based on exactly what the companies want to help them grow. When Blue Ocean Global Tech did not feel they could provide the best service or guidance on a particular situation, Sameer and his colleagues are honest with me or anyone from my network. They then took the time to find resources and partners within their trusted network that were a better fit. Today, at 75, I am delighted to share and document my successful experiences with this team of excellent professionals. If you are looking for a global team that is diligent, honest, and transparent, you have found the right company in Blue Ocean Global Technology. Not only do I give them my highest and best recommendation, I feel fortunate to call many of their global team members my friends!