EDUCATION PROGRAMS

Every day people are empowered with unfiltered information and global communication access from a device that fits comfortably in our pocket.

It took the Internet 12 years to gather its first billion users, and a third of that time to reach three billion. By 2025, digital computing and communication technology will connect eight billion people to one online community. 

Never before in history have consumers had so much influence and power at their fingertips; businesses large and small must learn how to adapt and embrace such change. Kodak and Blockbuster exemplify how quickly the average lifespan of a company listed in the S&P 500 significantly decreased from 67 years in the 1920's to 15 years today.

The Digital Revolution Education Series

Technology pervades every aspect of an organization and must be coordinated with a strategic plan. The rate at which technology evolves creates choice, which can be overwhelming and confusing. Leaders require a transparent, accountable, and proactive technology partner. Our programs provide perspective on making informed technology and marketing resource allocations.

The following learning objectives underpin each of our programs:
  • Provide historical context on the digital revolution and global internet usage.
  • Gain a fundamental understanding of digital marketing, search engine optimization (SEO), online reputation management (ORM), eCommerce, & content marketing. 
  • Recognize the importance of authentic digital assets such as your website, blog, apps, & social media profiles.

The Digital Revolution education series includes three distinct programs:

The Power of Social Media

Social media is a transformational platform for cultivating trust, increasing engagement, and expanding market share across both demographic and geographic boundaries. Social media is not about selling, its about developing connections and communicating effectively. Great content drives engagement and marketing.

Learn how to connect with your ideal clients/customers...

Participant learning objectives:
  • Understanding trends in social media.
  • The specifics of each major social media platform, including LinkedIn, Facebook, Twitter, YouTube, Google+, Instagram, Snapchat, Pinterest, Tumblr, Periscope, and Yelp.
  • How to strengthen your digital brand and attract new customers through your social media profiles.
  • The secrets of successful social media engagement.

Mobile Engagement is the Future

According to Google, more than 50% of internet users access the web from mobile devices, smart phones, and tablets. Mobile search has increased 500% in the past 2 years and mobile technology has transformed how consumers interact and transact. Organizations without a complete mobile responsive experience are losing market share and limiting their opportunity set.

Participant learning objectives:
  • The six step technology planning process.
  • The elements required to develop and implement a sustainable technology plan.
  • The need for a transparent, accountable, and proactive technology partner.
  • How to identify a partner that coordinates your technology requirements, marketing resources, and strategic plan.

The Technology Planning Process

A rapidly changing technology landscape necessitates technology planning and has never been more critical to the growth and sustainability of a business. The right technology decisions improve performance; the wrong technology decisions exacerbate challenges. Technology planning is the process of meeting your organizational goals with a prudent allocation of your technological resources. Efficient and effective technology planning integrates strategy, branding, and execution across an organization.

Participant learning objectives:
  • The elements required to develop and implement a sustainable technology plan. 
  • The six step technology planning process. 
  • The need for a transparent, accountable, and proactive technology partner.
  • How to identify a partner that coordinates your technology requirements, marketing resources, and strategic plan.

Start Working With Your Trusted Technology Partner By Completing: