{"id":98,"date":"2014-10-13T15:11:17","date_gmt":"2014-10-13T15:11:17","guid":{"rendered":"https:\/\/blueoceanglobaltech.com\/blog\/blog\/?p=98"},"modified":"2025-01-23T14:20:25","modified_gmt":"2025-01-23T14:20:25","slug":"ten-steps-to-improve-your-online-store-websites-google-ranking","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/ten-steps-to-improve-your-online-store-websites-google-ranking\/","title":{"rendered":"Ten Steps to Improve Your Online Store Website\u2019s Google Ranking"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1663924344415{padding-right: 10% !important;}” el_id=”blogmain”][vc_column css_animation=”slideInLeft” width=”1\/3″ el_id=”leftsection”][vc_column_text]<\/p>\n

Step 1: Extensive Keyword Research <\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Step 2: Onsite Optimization <\/a><\/p>\n

[\/vc_column_text][vc_column_text] Step 3: Work on Website Loading Time <\/a>[\/vc_column_text][vc_column_text] Step 4: Onsite Content Optimization <\/a>[\/vc_column_text][vc_column_text] Step 5: Removal of Duplicate Content <\/a>[\/vc_column_text][vc_column_text] Step 6: Establishing Multiple Sources of Traffic <\/a>[\/vc_column_text][vc_column_text] Step 7: Domain Authority Improvement <\/a>[\/vc_column_text][vc_column_text] Step 8: Optimization of Social Media Resources <\/a>[\/vc_column_text][vc_column_text] Step 9: Conversion Funnel Optimization <\/a>[\/vc_column_text][vc_column_text] Step 10: Regular Monitoring <\/a>[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1616742558303{padding-right: 3% !important;padding-left: 3% !important;}” el_id=”rightsection”][vc_row_inner][vc_column_inner][vc_column_text]Blue Ocean Global Technology used MyStore (http:\/\/www.mystore.com.ng\/) as a tangible example to demonstrate how to solve SEO issues and increase the appeal of your website.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner el_class=”cta-1-left” width=”2\/3″ css=”.vc_custom_1654853436250{margin-left: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/background-cta.png?id=13450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_text_separator title=”Related” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”2″ el_width=”10″ accent_color=”#03315d”][vc_custom_heading text=”How Google\u2019s BERT Algorithm Affects Your Website Traffic” font_container=”tag:h2|text_align:left|color:%2303315d” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal”][vc_btn title=”Read More” style=”custom” custom_background=”#ffffff” custom_text=”#03315d” shape=”square” align=”left” el_class=”border-btm-btn” link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fgoogle-bert-algorithm-impacts-website-traffic%2F”][\/vc_column_inner][vc_column_inner el_class=”cta-1-right” width=”1\/6″ css=”.vc_custom_1654853237778{padding-top: 22px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_single_image image=”14635″ img_size=”full” alignment=”center” css=”.vc_custom_1661930138637{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 38px !important;padding-bottom: 15px !important;padding-left: 38px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”one”][vc_column_inner el_id=”one”][vc_column_text]<\/p>\n

Step 1: Extensive Keyword Research<\/h4>\n

Low-quality keyword research is a common occurrence among unsuccessful ecommerce websites. Blue Ocean Global Technology\u2019s SEO team created a list of frequently used phrases and keywords gathered from different resources. The team also found some keywords that were used by MyStore\u2019s competitors.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” disable_element=”yes” css=”.vc_custom_1656672637208{background-color: #0b4c89 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cta-2-sec”][vc_column_inner el_class=”cta-2″ css=”.vc_custom_1654084713893{background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/Group-338.png?id=13390) !important;}”][vc_custom_heading text=”We value reputation,
\nLet\u2019s rebuild yours.<\/b>” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]<\/p>\n

A high reputation comes with a cost, put value on it.<\/p>\n

[\/vc_column_text][vc_btn title=”Download Your ORM Package” el_class=”solid-button-1 cta-2-orm” link=”url:%23″ css=”.vc_custom_1654868483630{margin-right: 50px !important;margin-left: 50px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”two”][vc_column_inner el_id=”two”][vc_column_text]<\/p>\n

Step 2: Onsite Optimization<\/h4>\n

Search engine crawlers can read your website easily after onsite optimization. Information architecture like URLs, headings images, etc., will be optimized. Blue Ocean Global Technology also designed the ecommerce website to accommodate an SEO-friendly content management system (CMS), which can help customize details for websites and keywords.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”three”][vc_column_inner el_id=”three”][vc_column_text]<\/p>\n

Step 3: Work on Website Loading Time<\/h4>\n

SEO designers may ignore high website-loading time, but it is a major problem for online shopping. Blue Ocean Global Technology reduced website loading times by applying better techniques and faster servers.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”four”][vc_column_inner el_id=”four”][vc_column_text]<\/p>\n

Step 4: Onsite Content Optimization<\/h4>\n

Blue Ocean Global Technology suggested that My Store add keyword descriptions of products that are keyword-rich without copying descriptions directly from other websites, since such behavior will be heavily penalized by search engines. The content should also be updated regularly.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”five”][vc_column_inner el_id=”five”][vc_column_text]<\/p>\n

Step 5: Removal of Duplicate Content<\/h4>\n

Since My Store sold some similar products, it contained duplicate content on some pages. Robots.txt can help block the duplicate content-generating areas.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”six”][vc_column_inner el_id=”six”][vc_column_text]<\/p>\n

Step 6: Establishing Multiple Sources of Traffic<\/h4>\n

Conducting SEO on one website was inadequate, so Blue Ocean Global Technology generated multiple sources of traffic, like blogs and social media, in addition to the website.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”seven”][vc_column_inner el_id=”seven”][vc_column_text]<\/p>\n

Step 7: Domain Authority Improvement<\/h4>\n

Blue Ocean Global Technology included additional resources related to top 10 search results for target keywords, and also customized keywords related to the ecommerce website. In addition, social media sharing and forums were used to improve MyStore\u2019s domain authority.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”eight”][vc_column_inner el_id=”eight”][vc_column_text]<\/p>\n

Step 8: Optimization of Social Media Resources<\/h4>\n

Social media optimization is also important. Related keywords were used in posts on Facebook, Twitter, Pinterest, etc. Hashtags were applied to increase content visibility.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”nine”][vc_column_inner el_id=”nine”][vc_column_text]<\/p>\n

Step 9: Conversion Funnel Optimization<\/h4>\n

After testing the website and discovering loopholes, Blue Ocean Global Technology took corrective action to significantly improve online sales by increasing visit duration.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”ten”][vc_column_inner][vc_column_text]<\/p>\n

Step 10: Regular Monitoring<\/h4>\n

Once Blue Ocean Global Technology completed optimization, they used tools similar to Google Analytics to monitor MyStore\u2019s performance. They also analyzed keywords; visit duration, and other website-related factors.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1654856910875{background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/Rectangle-102.png?id=13271) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 15px !important;}”][vc_column_inner el_class=”cta-3-2 cta-3-1 cta-3″][vc_custom_heading text=”Effective Search Engine Optimization requires a day-to-day commitment, be safe.” font_container=”tag:h2|font_size:40|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_custom_heading text=”Get in touch with us for professional guidance.” font_container=”tag:p|font_size:18|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1663924439663{padding-bottom: 12px !important;}”][vc_btn title=”Request a Call Back” el_class=”solid-button-1 popmake-14008″ link=”url:blueoceanglobaltech.com\/contact-us\/” css=”.vc_custom_1661612708331{margin-right: 50px !important;margin-left: 50px !important;}”][vc_btn title=”Send Us an Email” el_class=”border-button-2 border-button-2-dark” link=”url:mailto%3A%20info%40blueoceanglobaltech.com” css=”.vc_custom_1655473382305{margin-right: 50px !important;margin-left: 50px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1663924344415{padding-right: 10% !important;}” el_id=”blogmain”][vc_column css_animation=”slideInLeft” width=”1\/3″ el_id=”leftsection”][vc_column_text] Step 1: Extensive Keyword Research [\/vc_column_text][vc_column_text] Step 2: Onsite Optimization [\/vc_column_text][vc_column_text] Step 3: Work on Website Loading Time [\/vc_column_text][vc_column_text] Step 4: Onsite Content Optimization [\/vc_column_text][vc_column_text] Step 5: Removal of Duplicate Content [\/vc_column_text][vc_column_text] Step 6: Establishing Multiple Sources of Traffic [\/vc_column_text][vc_column_text] Step 7: Domain Authority Improvement [\/vc_column_text][vc_column_text] […]<\/p>\n","protected":false},"author":1,"featured_media":15282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,546],"tags":[],"class_list":["post-98","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":3,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/98\/revisions"}],"predecessor-version":[{"id":21045,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/98\/revisions\/21045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media\/15282"}],"wp:attachment":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media?parent=98"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/categories?post=98"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/tags?post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}