{"id":15476,"date":"2022-12-19T16:41:43","date_gmt":"2022-12-19T16:41:43","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=15476"},"modified":"2025-03-05T12:46:10","modified_gmt":"2025-03-05T12:46:10","slug":"managing-online-reputation","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/managing-online-reputation\/","title":{"rendered":"Managing Online Reputation and Establishing a Positive Digital Footprint"},"content":{"rendered":"

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What is Online Reputation Management?<\/a><\/p>\n

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Online Reputation Management Basics and Why ORM is Important<\/a><\/p>\n

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Online Reviews
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Profile Optimization<\/a><\/p>\n

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Content Development <\/a><\/p>\n

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What is Online Reputation Management?<\/span><\/h4>\n

Online reputation management refers to all activities undertaken to shape opinions of a business or brand’s audience based on its online presence. A company’s online reputation is largely built on the total information available on frequently used search engines like Google or Facebook. Online Reputation Management (ORM) involves proactively influencing the nature of that information so target audiences are more likely to see the brand in a positive light when they search for or come across it online. <\/span><\/p>\n

A number of strategies and techniques are used in building and repairing online reputations. For example, to suppress damaging and harmful content on Google\u2019s search engine results pages (SERPs), a brand needs to rank with desirable original or third-party material above it.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1662536375500{padding-bottom: 3% !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner el_class=”cta-1-left” width=”2\/3″ css=”.vc_custom_1654853436250{margin-left: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/background-cta.png?id=13450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_text_separator title=”Related” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”2″ el_width=”10″ css=”.vc_custom_1741178671278{padding-bottom: 2% !important;}” accent_color=”#03315d”][vc_custom_heading text=”Six Strategies to Repair Your Online Reputation” font_container=”tag:h2|text_align:left|color:%2303315d” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fwp-content%2Fuploads%2F2021%2F04%2Fimgonline-com-ua-CompressToSize-Y2siNL1Qcd80eAP3.jpg”][vc_btn title=”Read More” style=”custom” custom_background=”#ffffff” custom_text=”#03315d” shape=”square” align=”left” el_class=”border-btm-btn” link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fonline-reputation-repair%2F”][\/vc_column_inner][vc_column_inner el_class=”cta-1-right” width=”1\/6″ css=”.vc_custom_1654853237778{padding-top: 22px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_single_image image=”14589″ img_size=”full” alignment=”center” css=”.vc_custom_1662545145974{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 38px !important;padding-bottom: 15px !important;padding-left: 38px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”one”][vc_column_inner el_id=”one”][vc_column_text]<\/p>\n

Online Reputation Management Basics and Why ORM is Important<\/span><\/h4>\n

Digital media has come a long way in <\/span>the last few years. People <\/span>have access to <\/span>unfiltered information and global communication<\/span>\u00a0from their phones and computers. While this is great for networking and showcasing our creativity, the downside is that with the increased exposure comes the risk of more negative content, which can be difficult to contain and manage.\u00a0<\/span><\/p>\n

Every time a potential stakeholder hears about your brand for the first time, <\/span>the first thing they do is Google your company to know more.<\/span> Consumer surveys by Bright Local <\/span><\/a>show that 98% of those potential stakeholders will read online reviews about the brand left by other consumers. Many human resource departments scour the internet to research job candidates as part of their screening process. Even individuals on dating apps tend to Google their matches before meeting up with them.\u00a0<\/span><\/p>\n

Statistics show that no matter how many thousand<\/span>s<\/span>, or even millions of hits come up on a search results page, only a quarter of searchers click beyond the first page. This means that 75% of internet users rely on the information they find on the first page only, highlighting the importance of managing not only your business reputation but also your personal reputation<\/a>.<\/span><\/p>\n

A brand\u2019s most valuable digital asset is the cache of positive search results that reflect its values and offerings in a positive light. A positive online presence can enhance future opportunities by improving the ratings and reviews of the business, attracting new clients for products and services, and increasing the reputational value of the brand.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1662536479861{padding-bottom: 2% !important;}”][vc_column_inner][vc_single_image image=”15515″ img_size=”full” alignment=”center” css=”.vc_custom_1671812201386{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1671812244873{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Image Credits: Pexels<\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Ignoring your online reputation means that anything posted online, regardless of its nature, including social media, forums, reviews, blogs, and search rankings, can affect you or your business. Shrewd entrepreneurs know that leaving their online reputation to fate is not a risk worth taking. Enlisting the services of a professional reputation management firm to help you <\/span>build your online reputation<\/span><\/a> will allow you to focus on other critical revenue generating activities.<\/span><\/p>\n

The basic components of online reputation management according to <\/span>brand reputation management <\/span><\/a>experts are:<\/span><\/p>\n