{"id":15283,"date":"2022-10-20T09:12:43","date_gmt":"2022-10-20T09:12:43","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=15283"},"modified":"2025-03-10T08:18:53","modified_gmt":"2025-03-10T08:18:53","slug":"social-media-crisis","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/social-media-crisis\/","title":{"rendered":"Brand Reputation Management in a Social Media Crisis"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1663754994050{padding-right: 10% !important;}” el_id=”blogmain”][vc_column css_animation=”slideInLeft” width=”1\/3″ el_id=”leftsection”][vc_column_text]<\/p>\n

Prepare<\/a><\/p>\n

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Create a Social Media Policy
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Be Aware<\/a><\/p>\n

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What Causes a Social Media Crisis?
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What are the Best Brand Reputation Management Practices?<\/a><\/p>\n

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What to Do After a Social Media Crisis?
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How to Grow and Rebuild Your Brand After a Crisis?
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In Summary
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[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1616742558303{padding-right: 3% !important;padding-left: 3% !important;}” el_id=”rightsection”][vc_row_inner][vc_column_inner][vc_column_text]Social media provides businesses with an excellent way to promote their brand, by allowing them to update potential customers with news and developments in real time, while opening up lines of communication with customers that didn\u2019t previously exist. If social media channels are managed appropriately and well, they can easily support the growth of the business. In fact, many businesses have thrived as a result of good brand reputation management<\/a> on social media.<\/p>\n

However, there is a dark side to using these online networking sites which can affect you both personally and professionally. Social media crises<\/a> are commonplace in this day and age, and surviving them is dependent on how the business plans for, mitigates, and manages any issues that may arise.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1662536375500{padding-bottom: 3% !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner el_class=”cta-1-left” width=”2\/3″ css=”.vc_custom_1654853436250{margin-left: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/background-cta.png?id=13450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_text_separator title=”Related” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”2″ el_width=”10″ css=”.vc_custom_1741594500407{padding-bottom: 2% !important;}” accent_color=”#03315d”][vc_custom_heading text=”Online Crisis Management” font_container=”tag:h2|text_align:left|color:%2303315d” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fwp-content%2Fuploads%2F2021%2F04%2Fimgonline-com-ua-CompressToSize-Y2siNL1Qcd80eAP3.jpg”][vc_btn title=”Read More” style=”custom” custom_background=”#ffffff” custom_text=”#03315d” shape=”square” align=”left” el_class=”border-btm-btn” link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fonline-crisis-management-strategy%2F”][\/vc_column_inner][vc_column_inner el_class=”cta-1-right” width=”1\/6″ css=”.vc_custom_1654853237778{padding-top: 22px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_single_image image=”14589″ img_size=”full” alignment=”center” css=”.vc_custom_1662545145974{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 38px !important;padding-bottom: 15px !important;padding-left: 38px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”one”][vc_column_inner el_id=”one”][vc_column_text]<\/p>\n

Below Are Our Top Tips to Guide You Through Any Crisis:<\/span><\/h3>\n

Prepare<\/span><\/h4>\n

As Benjamin Franklin once famously said, \u201cFailure to prepare is preparation to fail.\u201d All too often, businesses aren’t prepared when negative content hits their social media channels, and that can turn into a significant problem. Word travels fast over the internet, and the sooner you can slow the progression of negative or hostile posts and comments, the better your business will fare.<\/p>\n

Designing a brand or personal reputation management<\/span><\/a> plan for social media crises in advance will give you peace of mind and enable you to act fast and in a coordinated manner should you ever need to.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1662536479861{padding-bottom: 2% !important;}”][vc_column_inner][vc_single_image image=”15302″ img_size=”full” alignment=”center” css=”.vc_custom_1665847884420{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1665847988061{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Image Credits: Pexels<\/a><\/p>\n

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Create a Social Media Policy<\/span><\/h4>\n

Begin by developing a uniform policy<\/a> for all employees regarding your business\u2019s rules and expectations relating to social media use, both personal and business-related. It should clearly outline what the business defines as appropriate behavior on social media channels.<\/p>\n

You may choose to emphasize the sharing of potentially offensive viewpoints, or negative statements about customers, fellow employees and others, as being against the policy. It could also point to useful information to remind employees of the company\u2019s culture and values as well as guidance on how to respond in case of a social media crisis\u2014and define what is considered a crisis.<\/p>\n

For example, you can consider asking employees to use a disclaimer when making statements on social media pages or in blogs, such as, \u201cthe views expressed are my own.\u201d<\/p>\n

Having a social media policy in place is an important part of your overall brand reputation management, especially for <\/span>\u00a0professions that require an efficiently maintained digital image for success, such as <\/span>reputation management for lawyers<\/span><\/a> and financial advisors. <\/span>It will give employees a clear understanding of the company\u2019s expectations and prevent miscommunication. It will also allow for swift and effective action during a social media crisis ensuring that your social media accounts are monitored and secured.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1654079830380{background-color: #0b4c89 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cta-2-sec”][vc_column_inner el_class=”cta-2″ css=”.vc_custom_1654084713893{background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/Group-338.png?id=13390) !important;}”][vc_custom_heading text=”We Value Reputation,
\nLet\u2019s Rebuild Yours.” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=””][vc_column_text css=”.vc_custom_1741594728161{padding-top: 2% !important;padding-bottom: 2% !important;}”]A Positive Reputation is Priceless. Value and Protect It.<\/span>[\/vc_column_text][vc_btn title=”Schedule a Call” css=”.vc_custom_1741594655110{margin-right: 50px !important;margin-left: 50px !important;padding-top: 2% !important;}” el_class=”solid-button-1″ link=”url:https%3A%2F%2Fcalendly.com%2Fblue-ocean-global-team|target:_blank”][vc_btn title=”Contact Us” css=”.vc_custom_1741594663461{margin-right: 50px !important;margin-left: 50px !important;padding-top: 2% !important;}” el_class=”solid-button-1″ link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fcontact-us%2F|target:_blank”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”three”][vc_column_inner][vc_column_text]<\/p>\n

Be Aware<\/span><\/h4>\n

Stopping a social media \u2018incident\u2019, such as a negative comment, or series of low rated reviews, or a persistently negative voice appearing across all your channels is difficult. However, there are ways to prevent an incident from escalating into a social media crisis. Having a team in place to monitor all social channels, responding to comments and answering queries is helpful. This team can watch out for red flags or activity that signals a crisis may be developing. They can respond to all queries and comments fairly and positively, and in as timely a manner as possible. Being proactive and responsive on social media is your best defense and can help mitigate any negativity before it transforms into something bigger.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1662536479861{padding-bottom: 2% !important;}”][vc_column_inner][vc_single_image image=”15305″ img_size=”full” alignment=”center” css=”.vc_custom_1665848029057{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1665848065127{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Image Credits: Unsplash<\/a><\/p>\n

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What Causes a Social Media Crisis?<\/span><\/h4>\n

There are several factors that might contribute to any kind of crisis. Examples<\/a> include problems with products, customer service deficiencies, security breaches, or controversial statements made by leaders of the company. Whether it directly related the issue to your company, an industry wide issue, or simply a misinterpretation, people hardly stop to fact-check on the internet and reactions start to swarm in. What turns a \u201cnormal\u201d reputation risk<\/span><\/a> into a social media crisis is when the issue becomes a topic for discussion or debate on social media channels. A social media crisis can be difficult to manage because there are many platforms available and new ones are popping up all the time, so keeping track of and responding to all conversations can be hard. The conversations are also far-reaching. Social media is not confined to geographical borders, so any brand negativity can spread worldwide which can also in turn be the cause of more negative commentary.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”five”][vc_column_inner][vc_column_text]<\/p>\n

What Are the Best Brand Reputation Management Practices?<\/span><\/h4>\n

How you respond to and manage a social crisis could mean the difference between a minor problem and a major catastrophe and whether you are able to save your brand. If you find yourself facing a potential social media crisis, here are our best brand reputation management tips for how to handle the incident:<\/p>\n