{"id":15142,"date":"2022-09-24T08:34:33","date_gmt":"2022-09-24T08:34:33","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=15142"},"modified":"2025-03-10T09:23:35","modified_gmt":"2025-03-10T09:23:35","slug":"monitor-your-online-reputation","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/monitor-your-online-reputation\/","title":{"rendered":"Your Online Reputation and the Need to Monitor It"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1663754994050{padding-right: 10% !important;}” el_id=”blogmain”][vc_column css_animation=”slideInLeft” width=”1\/3″ el_id=”leftsection”][vc_column_text]<\/p>\n

What Is Reputation Monitoring?
\n<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Why Reputation Management Is Essential for Every Business?
\n<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Turn Negative Reviews into Opportunities
\n<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

The Importance of Credibility
\n<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Online Reputation and Attracting Top Talent
\n<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Three Pillars to Online Reputation Management and Reviews
\n<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Should You Use Reputation Management Tools?<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

The Key to Effective Reputation Management: Human Intervention
\n<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Crisis Management and Online Reputation Monitoring
\n<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

The Bottom Line: The Right Mix of Tools and Talent<\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1616742558303{padding-right: 3% !important;padding-left: 3% !important;}” el_id=”rightsection”][vc_row_inner][vc_column_inner][vc_column_text css=””]The Internet is a melting pot of different cultures, ideas, and opinions. People can say whatever they want\u2014within reason\u2014about any topic that stirs their passion. And that includes your business. <\/span>You can’t stop people from talking about your brand online, but you can and should monitor your online reputation and manage what\u2019s being said about your organization. With effective <\/span>brand reputation management<\/a>, you can shift the conversation to your benefit.<\/span><\/p>\n

To effectively monitor your online reputation<\/a>, you must first understand what proper monitoring is, why it is so important, and how it works. <\/span>[\/vc_column_text][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1662536375500{padding-bottom: 3% !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner el_class=”cta-1-left” width=”2\/3″ css=”.vc_custom_1654853436250{margin-left: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/background-cta.png?id=13450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_text_separator title=”Related” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”2″ el_width=”10″ css=”.vc_custom_1741595421929{padding-bottom: 2% !important;}” accent_color=”#03315d”][vc_custom_heading text=”Six Strategies to Repair Your Online Reputation” font_container=”tag:h2|text_align:left|color:%2303315d” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fwp-content%2Fuploads%2F2021%2F04%2Fimgonline-com-ua-CompressToSize-Y2siNL1Qcd80eAP3.jpg”][vc_btn title=”Read More” style=”custom” custom_background=”#ffffff” custom_text=”#03315d” shape=”square” align=”left” el_class=”border-btm-btn” link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fonline-reputation-repair%2F”][\/vc_column_inner][vc_column_inner el_class=”cta-1-right” width=”1\/6″ css=”.vc_custom_1654853237778{padding-top: 22px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_single_image image=”14589″ img_size=”full” alignment=”center” css=”.vc_custom_1662545145974{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 38px !important;padding-bottom: 15px !important;padding-left: 38px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”one”][vc_column_inner el_id=”one”][vc_column_text css=””]<\/p>\n

What is Reputation Monitoring?<\/span><\/h4>\n

Reputation monitoring is a two-pronged process. The first step involves monitoring online opinions about your brand.\u00a0<\/span><\/p>\n

These opinions come from review aggregators such as Trustpilot, Google Reviews, and even reviews from employees on sites like Glassdoor. They also come from social media sites like Twitter and Facebook; in fact, research shows that <\/span>71 percent of consumers<\/span><\/a> are more likely to purchase products and services based on social media referrals.<\/span><\/p>\n

The second element of reputation monitoring is managing and influencing consumer opinions\u2014but don\u2019t make the mistake of thinking that this means waging war on negative reviews and removing every criticism of your brand. When managing your business\u2019s reputation online, your goal should be to minimize negative search results while boosting and promoting positive search results. This approach is essential not only for brands but also for personal reputation management<\/a>, as individuals increasingly need to be mindful of their online presence.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1662536479861{padding-bottom: 2% !important;}”][vc_column_inner][vc_single_image image=”15149″ img_size=”full” alignment=”center” css=”.vc_custom_1664014618110{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1730132350805{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Image Credits: Freepik<\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”two”][vc_column_inner el_id=”two”][vc_column_text css=””]<\/p>\n

Why Reputation Management Is Essential for Every Business?<\/span><\/h4>\n

In the digital age, online reviews and customer testimonials serve as a modern form of word-of-mouth advertising. Research shows that 79 percent of online users<\/a> report trusting online reviews as much as personal recommendations from friends or family.<\/p>\n

In theory, generating positive reviews for your company should be as simple as providing a great product, an easy purchasing experience, and good customer service after the purchase. But the reality is that every customer interaction and touchpoint has the opportunity to influence consumers\u2019 opinions.<\/p>\n

Effective reputation management occurs when you focus proactively on delighting customers and prospects and respond appropriately when the inevitable hiccups and disappointments arise. This is especially crucial in the legal field, where <\/span>reputation management for lawyers<\/a> can significantly impact client trust and case success.<\/span><\/p>\n

Properly monitoring and managing your online reputation will boost your customer retention, your credibility and trustworthiness, and even your ability to attract and retain stellar employees.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner content_placement=”middle” css=”.vc_custom_1654079830380{background-color: #0b4c89 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cta-2-sec”][vc_column_inner el_class=”cta-2″ css=”.vc_custom_1654084713893{background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/Group-338.png?id=13390) !important;}”][vc_custom_heading text=”We Value Reputation,
\nLet\u2019s Rebuild Yours.” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=””][vc_column_text css=”.vc_custom_1741598498369{padding-top: 2% !important;padding-bottom: 2% !important;}”]A Positive Reputation is Priceless. Value and Protect It.<\/span>[\/vc_column_text][vc_btn title=”Schedule a Call” css=”.vc_custom_1741598507918{margin-right: 50px !important;margin-left: 50px !important;padding-top: 2% !important;}” el_class=”solid-button-1″ link=”url:https%3A%2F%2Fcalendly.com%2Fblue-ocean-global-team|target:_blank”][vc_btn title=”Contact Us” css=”.vc_custom_1741598535725{margin-right: 50px !important;margin-left: 50px !important;padding-top: 2% !important;}” el_class=”solid-button-1″ link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fcontact-us%2F|target:_blank”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”three”][vc_column_inner][vc_column_text]<\/p>\n

Turn Negative Reviews into Opportunities<\/span><\/h4>\n

Many businesses view a negative customer review as the end of that customer\u2019s journey with their company. But while the customer\u2019s bad experience is unfortunate, it\u2019s best to see the negative review as an opportunity to engage and influence.<\/span><\/p>\n

Remember that reviews and responses are read not only by the original author but possibly also by hundreds or thousands of current and prospective customers. By responding thoughtfully and non-defensively to negative reviews, you have the opportunity to change a customer’s poor experience into a positive one and showcase the kind of business you run. You may be able to convince an unhappy customer to give you a second chance, and at the same time show potential customers that your business handles issues and customer concerns professionally and in good faith.
\n<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1662536479861{padding-bottom: 2% !important;}”][vc_column_inner][vc_single_image image=”15151″ img_size=”full” alignment=”center” css=”.vc_custom_1664201566576{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1730132385458{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Image Credits: Freepik<\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”four”][vc_column_inner el_id=”three”][vc_column_text]<\/p>\n

The Importance of Credibility<\/span><\/h4>\n

In general, the greater number of positive search results that appear for your company, products, and even leadership, the more trustworthy your products and brand appear to customers.\u00a0<\/span><\/p>\n

Imagine this: You\u2019re comparing accounting software vendors for your law firm and googling each contender. The first page of search results for Vendor A is filled with positive reviews, relevant news articles quoting the company\u2019s CEO, and evidence of Vendor A\u2019s regularly updated social media presence. Vendor B\u2019s search results consist of unrelated listings, a link to the home page of Vendor B\u2019s website, and a Glassdoor review titled \u201cVendor B Leadership Doesn\u2019t Have a Clue.\u201d If you\u2019re like most people, you\u2019ll feel more confident moving forward with Vendor A because their search results speak to the company\u2019s trustworthiness and credibility.\u00a0<\/span><\/p>\n

Alongside review websites such as Yelp, search results are the new Yellow Pages; they\u2019re what people turn to first when shopping for a product or service. So, businesses clearly need to monitor search results just as diligently as customer reviews.\u00a0<\/span><\/p>\n

There are several effective strategies for creating and improving search engine results, ensuring that the top results pages are filled primarily with positive content.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”five”][vc_column_inner][vc_column_text css=””]<\/p>\n

Online Reputation and Attracting Top Talent <\/span><\/h4>\n

A positive online reputation is not just about getting more customers; a company\u2019s online image also affects hiring and talent acquisition. This is especially true today.<\/span><\/p>\n

The COVID pandemic and subsequent \u201cGreat Resignation\u201d\u2014<\/span>in 2021, workers left their jobs at near-record rates<\/span><\/a>\u2014have significantly impacted product and service-oriented businesses of all sizes. Attracting and retaining the talent needed for your business to survive and thrive has become even more difficult.\u00a0<\/span><\/p>\n

Once again, search engines are the first place people look to learn about a prospective employer. Having great search results can make the difference between top-notch employees bringing their enthusiasm and expertise to your business or going to work instead for your competition.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1662536479861{padding-bottom: 2% !important;}”][vc_column_inner][vc_single_image image=”15153″ img_size=”full” alignment=”center” css=”.vc_custom_1664015959579{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1730132413274{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Image Credits: Freepik<\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”six”][vc_column_inner][vc_column_text css=””]<\/p>\n

Three Pillars to Online Reputation Management and Reviews<\/span><\/h4>\n

When it comes to online reviews, there are three elements your business must check to successfully monitor and manage its online reputation.\u00a0<\/span><\/p>\n

    \n
  1. Pay Attention: Be aware of your top search results, paying particular attention to channels where clients and customers are encouraged to share opinions and leave reviews. Businesses should actively listen to the feedback and talk surrounding their brand and give importance to sentiment analysis. And monitor all channels: search results, social media platforms, and review websites. Don\u2019t ignore what you see; track and develop an action plan for handling recurring complaints and customer pain points. Doing so will help you know the general customer sentiment about your business and adapt to the market accordingly.<\/span><\/b><\/li>\n<\/ol>\n
      \n
    1. Engage: <\/b>As we\u2019ve already discussed, customers pay attention to how you respond to other customers’ complaints and concerns. Where applicable, respond directly to a review and validate the customer’s feelings. The first step to handling customer complaints is to empathize, to show you understand how the customers feel. Work with them to \u201cset things right.\u201d Do not get defensive, resort to name-calling, or react emotionally; even if it feels like you are being attacked, resist the urge to strike back.\u00a0Always keep to the high road.<\/li>\n<\/ol>\n
        \n
      1. Uplift the Conversation: <\/b>You know what your business does well, and it’s likely that your customers do too. Focus on the positives on your official website and on official social media channels. Don\u2019t be afraid to use positive customer stories and experiences to reinforce your message.<\/li>\n<\/ol>\n

        Be consistent with your messaging across all of your platforms. By taking advantage of social media and other channels to curate your business\u2019s image, you\u2019ll positively influence how people perceive your business.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”seven”][vc_column_inner][vc_column_text css=””]<\/p>\n

        Should You Use Reputation Management Tools? <\/span><\/h4>\n

        Reputation management can be time-consuming, making it nearly impossible to effectively keep up with the ever-changing tide of customer opinion. Thankfully, there are a number of tools and software packages that help automate common reputation management tasks.\u00a0<\/span><\/p>\n

        At a minimum, ensure you\u2019re taking advantage of free online tools to help monitor online mentions of your company, products, and leadership. For instance, <\/span>Google Alerts<\/span><\/a> allows you to set up alerts for new mentions of keywords or specific topics. But don\u2019t mistake Google Alerts for a full-featured reputation management system; its features are very basic and geared more toward the curious layperson.\u00a0<\/span><\/p>\n

        To get more meaningful, actionable reputation data, you\u2019ll need to invest in a specialized tool. Premium software such as <\/span>SEMRush <\/span><\/a>goes well beyond Google Alerts to estimate reach of your content, identify overall sentiment, and highlight the people and sites that have real influence in your industry. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”eight”][vc_column_inner][vc_column_text css=””]<\/p>\n

        The Key to Effective Reputation Management: Human Intervention<\/span><\/h4>\n

        There\u2019s one <\/span>huge caveat to using reputation monitoring and management software: an effective reputation management plan requires human interaction. Certainly, your reputation monitoring software can automate repetitive tasks and improve workflow, but there is no substitute for a real human being reviewing the data and making actionable recommendations.\u00a0<\/span><\/p>\n

        Given the sheer volume of content channels\u2014websites, review aggregators, social media sites, forums, community sites\u2014you\u2019re wise to use tools to help identify and gather relevant reputation information. But you must have actual people in place to interpret the data that the tools provide, to effectively manage your reputation and prevent a minor issue from turning into a massive crisis.<\/span><\/p>\n

        Be especially wary of using the \u201cbuilt-in\u201d engagement features of reputation management tool, such as a tool that offers to manage and respond to negative reviews. Customers can easily discern a bot-generated answer from a human response. To protect your online reputation, ensure that your employees are heavily involved in every aspect of the process.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1662536479861{padding-bottom: 2% !important;}”][vc_column_inner][vc_single_image image=”15154″ img_size=”full” alignment=”center” css=”.vc_custom_1664016058127{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1730132456263{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

        Image Credits: Freepik<\/a><\/p>\n

        [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”nine”][vc_column_inner][vc_column_text css=””]<\/p>\n

        Crisis Management and Online Reputation Monitoring <\/span><\/h4>\n

        If your business hasn\u2019t already dealt with some sort of <\/span>reputation risk<\/a>, count yourself lucky, but stay prepared.\u00a0<\/span>Whether it\u2019s the result of an <\/span>innocent misunderstanding<\/span><\/a>, a case of <\/span>mistaken identity<\/span><\/a>, or even a disgruntled former employee, no one can predict when a single negative post, review, or comment will turn into a crisis situation.\u00a0<\/span><\/p>\n

        Situations like these are where early reputation monitoring and management are essential. By knowing about an issue <\/span>before <\/span><\/i>it becomes a big problem, you have the potential to resolve and keep it from becoming a full-blown crisis.<\/span><\/p>\n

        When you do have a crisis, remember, this is where you need to apply empathy and professionalism the most. You can\u2019t rely solely on reputation management software to understand the nuances of a situation, and one wrong response can exacerbate your problems rather than solve them. But to fight a fire, you first need to know where to point the hose. Use reputation management tools to identify areas where the conversation is occurring, then let your human experts take things from there.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”ten”][vc_column_inner][vc_column_text css=””]<\/p>\n

        The Bottom Line: The Right Mix of Tools and Talent<\/span><\/h4>\n

        Now that we have a clearer understanding of the elements involved in effectively monitoring your business\u2019s online reputation, it\u2019s time to take action. And Blue Ocean Global Technology can help. <\/span>Get in touch with us today<\/span> to learn more about how we can help transform your online presence.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner content_placement=”middle” css=”.vc_custom_1654856910875{background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/Rectangle-102.png?id=13271) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 15px !important;}”][vc_column_inner el_class=”cta-3-2 cta-3-1 cta-3″][vc_custom_heading text=”Online Reputation Management Is Vital to Every Business.” font_container=”tag:h2|font_size:40|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_custom_heading text=”Invest in Success, Call Us Today and Let Our Team of Professionals Help Maintain Your Good Name.” font_container=”tag:p|font_size:18|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1665570270458{padding-bottom: 12px !important;}”][vc_btn title=”Request a Call Back” css=”.vc_custom_1732275079181{margin-right: 50px !important;margin-left: 50px !important;}” el_class=”solid-button-1 popmake-17237″ link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fcontact-us%2F|target:_blank”][vc_btn title=”Send Us an Email” css=”.vc_custom_1732275070158{margin-right: 50px !important;margin-left: 50px !important;}” el_class=”border-button-2 border-button-2-dark” link=”url:mailto%3A%20info%40blueoceanglobaltech.com|target:_blank”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

        Let\u2019s dive deep into the how and why to monitor your online reputation in today\u2019s digital age.<\/p>\n","protected":false},"author":1,"featured_media":15173,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,83,545],"tags":[316,317,318,32,82,246,300],"class_list":["post-15142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reputation-management","category-orm-tools","category-reputation-management","tag-monitor","tag-monitor-your-reputation","tag-online-presence","tag-online-reputation-management","tag-remove-negative-content","tag-reputation-management","tag-reputation-monitoring","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/15142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/comments?post=15142"}],"version-history":[{"count":11,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/15142\/revisions"}],"predecessor-version":[{"id":22470,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/15142\/revisions\/22470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media\/15173"}],"wp:attachment":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media?parent=15142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/categories?post=15142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/tags?post=15142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}