{"id":13710,"date":"2022-07-13T09:51:56","date_gmt":"2022-07-13T09:51:56","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=13710"},"modified":"2025-02-11T11:09:39","modified_gmt":"2025-02-11T11:09:39","slug":"sentiment-analysis","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/sentiment-analysis\/","title":{"rendered":"Sentiment Analysis to Build and Monitor Your Online Reputation"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” el_id=”blogmain” css=”.vc_custom_1656672455590{padding-right: 10% !important;}”][vc_column css_animation=”slideInLeft” width=”1\/3″ el_id=”leftsection”][vc_column_text]<\/p>\n

Reputation Monitoring and Sentiment Analysis<\/a><\/p>\n

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What Is Reputation Monitoring, and How Does It Work?<\/a><\/p>\n

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How Does Sentiment Analysis Work?<\/a><\/p>\n

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Effectiveness of Sentiment Monitoring<\/a><\/p>\n

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Need of Hiring a Reputation Management Firm<\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ el_id=”rightsection”][vc_column_text css=”” el_id=”one”]The world of business has always run at a breakneck, non-stop pace, but technology and the internet are pushing everything to hyper speed. Everyone is connected, every business has a website and a dozen social media accounts, and every piece of information can be found instantaneously. Brands rise and fall entirely by their reputations on the internet. With expertise in reputation monitoring and sentiment analysis, we at Blue Ocean Global Technology understand how to prioritize and build your brand\u2019s reputation and protect it from the pitfalls and roadblocks that can get in its way.This is particularly vital for professionals such as attorneys, where reputation management for lawyers<\/a> can directly affect client acquisition and retention<\/span>[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner el_class=”cta-1-left” width=”2\/3″ css=”.vc_custom_1654853436250{margin-left: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/background-cta.png?id=13450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_text_separator title=”Related” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”2″ el_width=”10″ accent_color=”#03315d”][vc_custom_heading text=”Why a Reputation Management Agency Is a Necessity for Your Business?” font_container=”tag:h2|text_align:left|color:%2303315d” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal”][vc_btn title=”Read More” style=”custom” custom_background=”#ffffff” custom_text=”#03315d” shape=”square” align=”left” el_class=”border-btm-btn” link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Freputation-management-agency%2F”][\/vc_column_inner][vc_column_inner el_class=”cta-1-right” width=”1\/6″ css=”.vc_custom_1654853237778{padding-top: 22px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_single_image image=”14589″ img_size=”full” alignment=”center” css=”.vc_custom_1661845675727{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 38px !important;padding-bottom: 15px !important;padding-left: 38px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”one”][vc_column_inner][vc_column_text css=”” el_id=”two”]<\/p>\n

What Is Reputation Monitoring, and How Does It Work?<\/b><\/h4>\n

Almost all businesses, big and small, local and international, have a presence online and specifically on social media. This means that there is potential for a lot of people online to have and share good and bad comments about businesses. <\/span>Reputation monitoring<\/span> is a process that continuously observes this sentiment, especially negative sentiment that could harm a\u00a0 business’s digital reputation.
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\nIn a world where one negative comment or review can go viral overnight and severely harm a brand’s reputation<\/a> almost instantaneously, proactive monitoring helps to catch and root out issues before they become a crisis.<\/span>This allows a brand to expand its outreach with lesser <\/span>reputation risk<\/a> and better outcomes.<\/span><\/p>\n

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Picture Credits: Pexels<\/a><\/p>\n

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What Is Sentiment Monitoring?<\/b><\/h4>\n

Sentiment monitoring analyzes not just what<\/em> is being said, but also what it means<\/em>, for you and your business. It helps to see whether your latest release is receiving positive or negative reactions in real-time, rather than waiting for survey responses and other, resource-heavy feedback methods.<\/span>[\/vc_column_text][vc_single_image image=”13847″ img_size=”634 x 415″ alignment=”center” css=”.vc_custom_1657611774002{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”” el_class=”captionblog”]<\/p>\n

Picture Credits: Pexels<\/a><\/p>\n

[\/vc_column_text][vc_column_text css=”” el_id=”four”]As a result, businesses can easily and swiftly distinguish constructive reviews from <\/span>detrimental ones<\/span>. This leads to quicker, more effective solutions to problems, helping mitigate the sometimes catastrophic effect of negative sentiment. <\/span>Brands and companies can <\/span>monitor online reputation<\/a>, customer opinions and feedback, assess concerns, and address issues before they become damaging.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”three”][vc_column_inner][vc_column_text css=””]<\/p>\n

How Does Sentiment Analysis Work?<\/b><\/h4>\n

Sentiment analysis uses <\/span>advanced machine learning<\/span> and language algorithms to analyze what is being said about a business or brand online. Sentiment monitoring learns how to categorize statements into positive, negative, or neutral. It then seeks words that correlate with example texts given for those categories.
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\nFor example; your business releases a new product, and you want to see if customers are happy<\/em>, sad<\/em>, or angry<\/em> about it. A developer will set classifications for those terms, which will show up depending on the content of the comments gathered by the monitoring system. It is manually entered through lexicons and analyzed by the algorithm. How does the monitoring system understand customer comments? Natural Language Processing<\/a> (NLP) translates the emotions or sentiment of feedback text, along with contextual content, into data and information the program can read, understand, and categorize.<\/span>[\/vc_column_text][vc_single_image image=”13849″ img_size=”634 x 415″ alignment=”center” css=”.vc_custom_1657611992957{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”” el_class=”captionblog”]<\/p>\n

Picture Credits: Aliz<\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1654079830380{background-color: #0b4c89 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cta-2-sec”][vc_column_inner el_class=”cta-2″ css=”.vc_custom_1654084713893{background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/Group-338.png?id=13390) !important;}”][vc_custom_heading text=”We Value Reputation,
\nLet\u2019s Rebuild Yours.<\/b>” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=””][vc_column_text css=””]A High Reputation Comes With a Cost, Put Value on It.<\/span>[\/vc_column_text][vc_btn title=”Schedule a Call” css=”.vc_custom_1732275655109{margin-right: 50px !important;margin-left: 50px !important;}” el_class=”solid-button-1″ link=”url:https%3A%2F%2Fcalendly.com%2Fblue-ocean-global-team|target:_blank”][vc_btn title=”Contact Us” css=”.vc_custom_1732275665589{margin-right: 50px !important;margin-left: 50px !important;padding-top: 2% !important;}” el_class=”solid-button-1″ link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fcontact-us%2F|target:_blank”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”four”][vc_column_inner][vc_column_text css=””]<\/p>\n

How Does Monitoring Benefit Businesses and Brands?<\/h4>\n

1. Building Your Digital Reputation<\/strong><\/p>\n

The internet, and social media especially, is just an endless pool of people expressing themselves about anything and everything. Conversations come in waves, follow trends, and accumulate over time. Because of this, the chances of a comment or review about your business going viral are basically inevitable. Sometimes this is great, as when a customer gushes about how good your product or service is. But oftentimes it’s negative, as when a customer rants about a bad interaction or just lies about you for the sake of attention. But, just imagine any of these things happening without you even knowing it. Thousands and thousands either praising or hating you, all while you sit in the dark. Reputation monitoring and sentiment analysis keeps you part of every conversation. And it is useful in the future, to help you do damage control when necessary and remove any negative content before it is seen by millions. The less negative online sentiment about your brand, the less of it will show up in search results when potential customers look you up on Google, helping you maintain a positive online image.<\/span>[\/vc_column_text][vc_single_image image=”13850″ img_size=”634 x 415″ alignment=”center” css=”.vc_custom_1657612062042{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”” el_class=”captionblog”]<\/p>\n

Picture Credits: Redmention<\/a><\/p>\n

[\/vc_column_text][vc_column_text css=””]2. Managing Online Reviews and Customer Feedback<\/strong><\/p>\n

To solve a problem, you need to understand the problem. Sentiment monitoring gives you data without having to task out a whole PR team for this. It allows you to quickly become aware of negative feedback, how severe and how ‘viral’ it is, and what can be done to address it. Your reactionary steps can range anywhere from a polite response to a <\/span>negative<\/span>, yet constructive review, all the way to considering legal action in the event of <\/span>defamation<\/span>. But you can’t solve a problem until you know of its existence. Additionally, sentiment analysis allows you to identify and amplify positive feedback, generate new content and get the word out when you do something good, which will benefit you in the form of new and loyal customers.<\/span>[\/vc_column_text][vc_column_text css=””]3. Exploring the Market<\/strong><\/p>\n

Effective decisions emerge from a thorough understanding of something, whether that is product design, hiring practices, customer service, or anything else. You have to understand your customer to give them what they want and need. One of the best ways to figure this out is through monitoring social media, where people will state, often quite bluntly, exactly how they feel and what they want. This is why reputation and sentiment monitoring is an absolute necessity: If someone tells you what they want, <\/span>listen<\/span><\/i>. Sentiment analysis allows you to predict more accurately where the market is trending, keep an eye on competitors, implement different strategies, and try new ideas. You can also identify and cultivate relationships with influencers in your market, allowing you to push further into your customer base.<\/span>[\/vc_column_text][vc_single_image image=”13851″ img_size=”634 x 415″ alignment=”center” css=”.vc_custom_1657612264159{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”” el_class=”captionblog”]<\/p>\n

Picture Credits: Pexels<\/a><\/p>\n

[\/vc_column_text][vc_column_text css=””]4. Crisis Management<\/strong><\/p>\n

As stated, businesses now moves at a faster-than-fast pace. Online comments come at a tremendous speed. Keeping up with the feedback is impossible for any one person, or PR team. And this means risk, as a brand or company may miss a bad review or customer complaint that acts as the spark to a <\/span>public relations crisis<\/span>. Sentiment analysis can be your saving grace to avoid the reputation crisis that can damage or sink your brand. With constant monitoring and analysis, negative sentiment in comments and reviews can be quickly and effectively addressed, <\/span>preventing negative content from going viral<\/span> and harming your brand.
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\nOverall, reputation and sentiment monitoring will allow you to better anticipate possible conflicts and crises, and underline the strengths your brand already has. Keeping constant tabs on your online reputation and identity will improve future decision-making, and enhance strategic thinking for your business, short- and long-term.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”five”][vc_column_inner][vc_column_text css=””]<\/p>\n

How Effective Is Reputation and Sentiment Monitoring?<\/b><\/h4>\n

Reputation monitoring and sentiment monitoring must go hand-in-hand with your PR and advertising strategies. The evidence is clear: 91% of people<\/a> read online reviews. 84% of those readers trust those reviews. Most importantly (and frighteningly), 94% of them<\/a> will avoid returning to a business with poor reviews. The reputation of your business directly impacts your bottom line, in terms of drawing in new customers, and keeping the ones you have loyal. A negative review can drive away the very people you are trying to court.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”six”][vc_column_inner][vc_column_text css=””]<\/p>\n

Why You Need to Hire a Reputation Management Firm?<\/b><\/h4>\n

Running any business is a complicated endeavor. Between caring for your customers, leading your employees, and building the right image of your brand with the public, it can be overwhelming. Blue Ocean Global Technology has the best tools to help.<\/span><\/p>\n

Reputation monitoring and sentiment monitoring are designed to survey and analyze the emotions and perceptions of your customer base on an aggregate scale. A reputation management firm will examine what is being publicly said about your business and personal reputation<\/a> everywhere possible; on social media, blogs, video, in print, etc., and then use that data to make conclusions about how it affects you.<\/span>\u00a0It looks deeply at how people feel, and what can be done to improve customer feedback for your business.<\/span>[\/vc_column_text][vc_single_image image=”13853″ img_size=”634 x 415″ alignment=”center” css=”.vc_custom_1657612372227{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”” el_class=”captionblog”]<\/p>\n

Picture Credits: Freepik<\/a><\/p>\n

[\/vc_column_text][vc_column_text]Reputation monitoring and sentiment analysis with Blue Ocean Global Technology can save your business from the dangers of online negativity, and bolster all the best things your company has to offer. Interested? Start with us today.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1654856910875{background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/Rectangle-102.png?id=13271) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 15px !important;}”][vc_column_inner el_class=”cta-3-2 cta-3-1 cta-3″][vc_custom_heading text=”In the digital era, your business can only be as successful as your online presence.” font_container=”tag:h2|font_size:40|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_custom_heading text=”Join the technological revolution with us. We offer the best possible guidance you can find.” font_container=”tag:p|font_size:18|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1665051723232{padding-bottom: 12px !important;}”][vc_btn title=”Request a Call Back” css=”.vc_custom_1732275677989{margin-right: 50px !important;margin-left: 50px !important;}” el_class=”solid-button-1 popmake-17237″ link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fcontact-us%2F|target:_blank”][vc_btn title=”Send Us an Email” css=”.vc_custom_1732275686437{margin-right: 50px !important;margin-left: 50px !important;}” el_class=”border-button-2 border-button-2-dark” link=”url:mailto%3A%20info%40blueoceanglobaltech.com|target:_blank”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

We are a team of global professionals committed to learning, excellence and helping our clients achieve optimal results. We appreciate your sense of urgency and value your most precious asset \u2013 reputation.<\/p>\n","protected":false},"author":1,"featured_media":13841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,51,556,42],"tags":[302,298,32,79,246,300,301,299,43,303],"class_list":["post-13710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-online-reputation-management","category-public-relations","category-social-media","tag-feedback-monitoring","tag-monitoring","tag-online-reputation-management","tag-orm","tag-reputation-management","tag-reputation-monitoring","tag-sentiment-analysis","tag-sentiment-montoring","tag-social-media","tag-social-media-monitoring","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/13710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/comments?post=13710"}],"version-history":[{"count":7,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/13710\/revisions"}],"predecessor-version":[{"id":22012,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/13710\/revisions\/22012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media\/13841"}],"wp:attachment":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media?parent=13710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/categories?post=13710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/tags?post=13710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}