{"id":12477,"date":"2022-01-03T13:42:07","date_gmt":"2022-01-03T13:42:07","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=12477"},"modified":"2024-11-22T12:09:13","modified_gmt":"2024-11-22T12:09:13","slug":"ceo-reputation-management","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/ceo-reputation-management\/","title":{"rendered":"Case Study: Helping CEOs Protect and Rebuild Their Reputation"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1663833098650{padding-right: 10% !important;}” el_id=”blogmain”][vc_column css_animation=”slideInLeft” width=”1\/3″ el_id=”leftsection”][vc_column_text]<\/p>\n

The Strategy<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

The Results For Our Client<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

#1 Stay Keen on Your Brand Signals<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

#2 Monitor Your Online Presence<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

#3 Have A Dedicated Plan For Your Digital Presence <\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1616742558303{padding-right: 3% !important;padding-left: 3% !important;}” el_id=”rightsection”][vc_row_inner][vc_column_inner][vc_column_text]Despite the fact that 70% of a company\u2019s reputation<\/a> is based on the public\u2019s perception of the CEO, most CEOs aren\u2019t cognizant of what appears on Google or social media when their names are looked up. They often realize the impact of a negative online reputation much too late, after their unfavorable public image is fully established.<\/p>\n

There are ways to mitigate the reputation risk<\/span><\/a> or damage caused by negative media. Through the case study presented in this article, we will demonstrate how executives can build an iron-clad online reputation that can weather the storm of internet defamation.<\/p>\n

In October 2019, a distraught high-profile corporate lawyer reached out to Blue Ocean Global Technology with a highly sensitive internet defamation challenge. This person wanted to gain control of their Google search results, build a positive online presence, and suppress the erroneous negative content wrongfully defining their character.<\/p>\n

Our client was falsely accused of sexual harassment by a colleague. Given his prominence, the false accusation gained rapid traction, with viral media coverage portraying him in a strongly negative manner in industry, local, and national press. The controversial articles quickly reached the first page of Google search results. 8 out of 10 search results on page 1 under our client\u2019s name were either negative or inflammatory. Our campaign strategy to rebrand their digital presence included surgical SEO tactics and an aggressive reputation-building strategy for lawyers<\/span><\/a> centered on promoting their work, true character, and proven industry leadership.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1677064094156{margin-bottom: 0px !important;}”]\"CEO[\/vc_column_text][vc_column_text css=”.vc_custom_1677064035683{margin-top: 0px !important;padding-top: 0px !important;}”]<\/p>\n

Image Credit: Freepik<\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”one”][vc_column_inner][vc_column_text]Outlined below are key points from our campaign:<\/p>\n

The Strategy:<\/h4>\n