{"id":12383,"date":"2018-03-26T12:27:01","date_gmt":"2018-03-26T12:27:01","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=12383"},"modified":"2024-11-21T17:37:15","modified_gmt":"2024-11-21T17:37:15","slug":"the-importance-of-online-reputation-management-orm-for-legal-professionals","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/the-importance-of-online-reputation-management-orm-for-legal-professionals\/","title":{"rendered":"The Importance of Online Reputation Management (ORM) for Legal Professionals"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1663841996597{padding-right: 10% !important;}” el_id=”blogmain”][vc_column css_animation=”slideInLeft” width=”1\/3″ el_id=”leftsection”][vc_column_text]<\/p>\n

Explore All Options<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

A Proactive Approach is Required<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Reputation Management for Clients: Internet Defamation & Reputation Repair<\/a><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Conclusion<\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1616742558303{padding-right: 3% !important;padding-left: 3% !important;}” el_id=”rightsection”][vc_row_inner][vc_column_inner][vc_column_text]This\u00a0article<\/a>\u00a0was originally published by\u00a0Sameer Somal<\/a> on the Tasanet Knowledge Center. Blue Ocean Global Technology partners with The TASA Group<\/a>\u00a0for subject matter expert witness engagements.<\/p>\n

Reputation, by its very definition is a nebulous, intangible and\u00a0complex concept<\/a>. Trust, along with an excellent reputation as a legal resource, cannot be directly measured like income and expenses.\u00a0 An attorney\u2019s reputation and credibility matter more today than ever before. Clients prefer to retain attorneys and firms with strong and positive reputations. The internet democratizes information and increased competition from both the attorney next door and cost-effective digital legal platforms, such as LegalZoom, Rocket Lawyer and Nolo.<\/p>\n

Partners at large law firms and solo practicing attorneys alike may overlook the importance of maintaining a digital presence, especially given their day-to-day priorities. The most astute attorneys recognize that a quality brand management<\/a> and strong reputation are their greatest assets. A quality presence online is a competitive advantage. Attorneys with stellar reputations<\/a> gain trust from prospects, clients, partners, regulators, and colleagues relative to those with lackluster or tarnished brands. Law firms grow and achieve results through their reputational assets. Conversely, they decline and go out of business as a result of a defamatory or negative one.<\/p>\n

\u201cA lawyer cannot be competent absence a working knowledge of the benefits and risks associated with the use of social media<\/i>.\u201d \u2013\u00a0<\/b>New York Bar Association social media guidelines for lawyers [June 9th, 2015]<\/p>\n

This article will reinforce existing \u00a0<\/span>online reputation management for lawyers<\/span><\/a>‘<\/span> guidelines and promote legal industry best practices.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner el_class=”cta-1-left” width=”2\/3″ css=”.vc_custom_1654853436250{margin-left: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/background-cta.png?id=13450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_text_separator title=”Related” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”2″ el_width=”10″ accent_color=”#03315d”][vc_custom_heading text=”Roadmap to Choosing the Right Online Reputation Management Services” font_container=”tag:h2|text_align:left|color:%2303315d” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal”][vc_btn title=”Read More” style=”custom” custom_background=”#ffffff” custom_text=”#03315d” shape=”square” align=”left” el_class=”border-btm-btn” link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fonline-reputation-management-services%2F”][\/vc_column_inner][vc_column_inner el_class=”cta-1-right” width=”1\/6″ css=”.vc_custom_1654853237778{padding-top: 22px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_single_image image=”14589″ img_size=”full” alignment=”center” css=”.vc_custom_1661845940915{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 38px !important;padding-bottom: 15px !important;padding-left: 38px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”zero”][vc_column_inner][vc_column_text]<\/p>\n

Explore All Options<\/strong><\/span><\/h4>\n

With an expansive new group of online communication platforms, effectively managing a reputation requires more effort, coordination and resources. Relative to just a decade ago, reliance on PR or internal teams likely yields less results today than bloggers, web-based media and non-governmental organizations. Law firms must now develop new relationships<\/a>\u00a0and forge digital partnerships. A network of supporters and partners, which includes journalists, bloggers, and industry associations can have significant impact on the reputation of a company because of their objectivity and ability to share positive experiences.<\/p>\n

A lawyer\u2019s reputation is now not only defined by the value and results provided to clients, but also by the client opinions and reviews posted online. Furthermore, an attorney\u2019s response to a negative review is critical. Ignoring the post can be a liability because prospects often believe the accuracy of the review. Online legal communities provide a medium for both reading reviews, sharing opinions, and providing commentary. To build an exceptional digital presence, coordination of people and resources is required. Even smaller boutique firms must learn how to communicate intelligently and mobilize in advance of a crisis or emerging reputational threat.<\/p>\n

\u201cCommunity platforms that facilitate reviews and ratings on services, products, and experiences allow a small assortment of individual voices to become a collective opinion that can shape consumer perceptions and confidence.\u201d-\u00a0<\/b>Laura Powers, Director of Marketing,\u00a0Philadelphia Bar Foundation.<\/a><\/i><\/p>\n

 <\/p>\n

\"online[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”one”][vc_column_inner][vc_column_text]<\/p>\n

A Proactive Approach is Required<\/strong><\/span><\/h4>\n

To stay ahead of the curve,\u00a0engaging content<\/a>\u00a0that follows proven reputation management techniques should be shared online with prospective clients.<\/p>\n

The advice we give to clients is that the best offense is a strong defense. With a strong presence, you build digital resilience and develop a strategy or path for repairing a damaged digital footprint. The high quality content should be published on owned and managed, as well as curated website domains to protect from any future reputation damages.<\/p>\n

Some digital assets that can be considered for\u00a0proactive reputation management<\/a>\u00a0include:<\/p>\n