{"id":12180,"date":"2017-11-15T12:24:59","date_gmt":"2017-11-15T12:24:59","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=12180"},"modified":"2024-11-21T17:19:58","modified_gmt":"2024-11-21T17:19:58","slug":"7-steps-to-successfully-manage-your-online-reputation","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/7-steps-to-successfully-manage-your-online-reputation\/","title":{"rendered":"7 Steps to Successfully Manage Your Online Reputation"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1663842524118{padding-right: 10% !important;}” el_id=”blogmain”][vc_column css_animation=”slideInLeft” width=”1\/3″ el_id=”leftsection”][vc_column_text]#1 Google Your Website<\/a>[\/vc_column_text][vc_column_text]#2 Alert Notification<\/a>[\/vc_column_text][vc_column_text]#3 Google Local Listings<\/a>[\/vc_column_text][vc_column_text]#4 Active Social Media Presence<\/a>[\/vc_column_text][vc_column_text]#5 Positive Blogs<\/a>[\/vc_column_text][vc_column_text]#6 \u00a0Zero-hour Response<\/a>[\/vc_column_text][vc_column_text]#7 Allocate Resources<\/a>[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1616742558303{padding-right: 3% !important;padding-left: 3% !important;}” el_id=”rightsection”][vc_row_inner css=”.vc_custom_1730117243570{padding-bottom: 2% !important;}”][vc_column_inner][vc_column_text]\"tips<\/p>\n

\u201cThe will to win is worthless if you do not have the will to prepare\u201d \u2013 Thane Yost<\/em><\/strong><\/p>\n

For any organization or individual building online reputation<\/span><\/a> and maintaining it is like saving a computer from malicious <\/span>Trojans<\/span><\/i>, which intend to gain access to an operating system and cause havoc.<\/span> The most proactive step to prevent the devastation is by installing authentic anti-virus in the system. Similarly, an organization needs an authentic and prominent digital presence in order to protect against unforeseen circumstances that require Online Reputation Management\u00a0(ORM) repair.<\/p>\n

These seven proactive steps will help ensure you build a positive presence and mitigate the adverse effects of negative links.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner el_class=”cta-1-left” width=”2\/3″ css=”.vc_custom_1654853436250{margin-left: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/background-cta.png?id=13450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_text_separator title=”Related” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”2″ el_width=”10″ accent_color=”#03315d”][vc_custom_heading text=”Roadmap to Choosing the Right Online Reputation Management Services” font_container=”tag:h2|text_align:left|color:%2303315d” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal”][vc_btn title=”Read More” style=”custom” custom_background=”#ffffff” custom_text=”#03315d” shape=”square” align=”left” el_class=”border-btm-btn” link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fonline-reputation-management-services%2F”][\/vc_column_inner][vc_column_inner el_class=”cta-1-right” width=”1\/6″ css=”.vc_custom_1654853237778{padding-top: 22px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_single_image image=”14589″ img_size=”full” alignment=”center” css=”.vc_custom_1662534524868{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 38px !important;padding-bottom: 15px !important;padding-left: 38px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”zero”][vc_column_inner][vc_column_text]<\/p>\n

1. Google your website<\/strong><\/span><\/h4>\n

Google your organization\u2019s name and negative keywords associated with it to obtain the very first reflection of your online image. Reputation management and\u00a0digital marketing experts<\/a> concur that Google\u2019s algorithm often favors negative press and even mugshots, which naturally puts any individual or company at a severe disadvantage. Negative content, such as a rogue employee or crisis, can have an adverse effect on personal or <\/span>brand reputation<\/span><\/a> and its ability to attract new<\/span> clients.<\/span><\/p>\n

\"google<\/p>\n

Google now processes over 40,000 search queries every second on average,<\/em>\u00a0(<\/em>visualize them here<\/a>) which translates to over\u00a03.5 billion searches per day<\/strong>\u00a0and\u00a01.2 trillion searches per year<\/strong>\u00a0worldwide.\u201d<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”one”][vc_column_inner][vc_column_text]<\/p>\n

2. Alert Notification<\/strong><\/span><\/h4>\n

Utilize proactive keyword monitoring tools that will notify you of any activity or information posted about your organization. Google Alerts, a free service provided by Google, will send an email notification when your organization\u2019s name or news about key employees appears on the internet.\u00a0<\/b>Another key point to consider is that a company’s reputation is closely tied to its key individuals and employees. Therefore, it’s important to maintain your <\/span>personal reputation<\/span><\/a>.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”two” css=”.vc_custom_1730117258811{padding-bottom: 2% !important;}”][vc_column_inner][vc_column_text]<\/p>\n

3. Google Local Listings<\/strong><\/span><\/h4>\n

This service provides a Google dashboard with the exact name, website link, contact details, and reviews posted about your business. The platform allows for the editing of profiles and feedback ratings for a particular business. A local consumer review survey<\/a>\u00a0has verified that \u201c84% of people trust online reviews as much as a personal recommendation, and 58% of consumers say that the star rating of a business is most important\u201d.<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1654079830380{background-color: #0b4c89 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cta-2-sec”][vc_column_inner el_class=”cta-2″ css=”.vc_custom_1654084713893{background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/Group-338.png?id=13390) !important;}”][vc_custom_heading text=”We value reputation,
\nLet\u2019s rebuild yours.<\/b>” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_custom_heading text=”A high reputation comes with a cost, put value on it.” font_container=”tag:p|text_align:center|color:%23FFFFFF” use_theme_fonts=”yes” css=””][vc_btn title=”Download Your ORM Package” css=”.vc_custom_1670838307037{margin-right: 50px !important;margin-left: 50px !important;}” el_class=”solid-button-1″ link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fwp-content%2Fuploads%2F2022%2F12%2Ffix-your-reputation.pdf|target:_blank”][vc_btn title=”Contact Us” css=”.vc_custom_1732209557865{margin-right: 50px !important;margin-left: 50px !important;}” el_class=”solid-button-1″ link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fcontact-us%2F|target:_blank”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”three”][vc_column_inner][vc_column_text]<\/p>\n

4. Active Social Media Presence<\/strong><\/span><\/h4>\n

Social media has become one of, if not the most effective tool for sharing information, and creating word of mouth buzz. Active posting of pictures or links across popular social media communities such as LinkedIn, Facebook, Twitter, and Google+ will help direct traffic to your website. According to a\u00a0survey<\/a>, \u201c54% of people will visit the website after reading positive reviews and 73% of consumers think that reviews older than 3 months are no longer relevant.<\/em>\u00a0Social media plays a very crucial role for B2B companies to combat\u00a0negative reviews.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”four”][vc_column_inner][vc_column_text]<\/p>\n

5. Positive Blogs<\/strong><\/span><\/h4>\n

Consistently post positive blogs that share how your business is creating value and helping people is a key pillar of a positive digital presence. Telling your story not only reinforces a positive digital footprint, but it also helps mitigate<\/span> reputation risk<\/span><\/a> by protecting against the effects of future negative press or customer reviews.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”five”][vc_column_inner][vc_column_text]<\/p>\n

6. Zero-hour Response<\/strong><\/span><\/h4>\n

Engaging responses to consumer feedback and quick responses to complaints allow a business to turn the proverbial lemon into lemonade. Success requires an internal process and awareness by employees of the importance of addressing negative reviews. A value addition will be a consumer coming back reporting resolution of the concern or complaint. Also, do not forget to thank the consumers who have posted positive feedback.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”six”][vc_column_inner][vc_column_text]<\/p>\n

7. Allocate Resources<\/strong><\/span><\/h4>\n

A positive reputation management and crisis budget is important to communicate effectively. Updates, including press releases, promotional advertising, and digital assets that can be found on search engine results naturally require a conscious investment of time and resources. Your online reputation is a strategic asset.<\/p>\n

Note: This article was originally published\u00a0here<\/a>\u00a0by our Chief Executive Officer,\u00a0Sameer Somal<\/a><\/em><\/p>\n

Frequently Asked Questions<\/h2>\n

1. Why is online reputation important in today’s digital landscape?<\/h3>\n

Your online reputation is everything in today\u2019s digital landscape, affecting professionals and businesses across all fields, including healthcare, finance, education, real estate, and law.<\/span><\/p>\n

2. What is the significance of reputation management for lawyers?<\/h3>\n

Effective <\/span>reputation management for lawyers<\/span><\/a> is essential, as it shapes public perception and influences client trust.\u00a0 Actively monitoring your online reputation, such as online feedback, and promoting positive client experiences can help you enhance your credibility in a competitive market.<\/span><\/p>\n

 <\/p>\n

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Implementing online reputation management to manage an organization\u2019s online reputation is like saving a computer from malicious Trojans, which intends to gain access to an operating system and cause havoc.<\/p>\n","protected":false},"author":1,"featured_media":15254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,545,31],"tags":[134,133,132,130,131,128,129,79],"class_list":["post-12180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-reputation-management","category-technology-tips","tag-digitalmarketing","tag-digitalpresence","tag-onlinereputation","tag-onlinereputationmanagement","tag-reputation","tag-socialmediamyths","tag-socialmediaormmyths","tag-orm","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/12180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/comments?post=12180"}],"version-history":[{"count":8,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/12180\/revisions"}],"predecessor-version":[{"id":21135,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/12180\/revisions\/21135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media\/15254"}],"wp:attachment":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media?parent=12180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/categories?post=12180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/tags?post=12180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}