{"id":11762,"date":"2021-07-02T08:49:47","date_gmt":"2021-07-02T08:49:47","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=11762"},"modified":"2025-01-21T14:21:15","modified_gmt":"2025-01-21T14:21:15","slug":"on-site-seo-guide-for-website-ranking","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/on-site-seo-guide-for-website-ranking\/","title":{"rendered":"On-Site SEO: A Comprehensive Guide for Website Ranking"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1663920337012{padding-right: 10% !important;}&#8221; el_id=&#8221;blogmain&#8221;][vc_column css_animation=&#8221;slideInLeft&#8221; width=&#8221;1\/3&#8243; el_id=&#8221;leftsection&#8221;][vc_column_text]<a class=\"scrollTo current\" href=\"#one\">On-Site SEO Done Right<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#two\">On-Site SEO\u2013A Brief Overview<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#three\">#1 Meta Tags<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#four\">#2 URLs<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#five\">#3 Headers<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#six\">#4 Content In General<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#seven\">#5 Internal Linking<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#eight\">#6 External Linking<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#nine\">#7 Schema<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#ten\">#8 UX<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#eleven\">#9 Site Security\u2013SSL<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#twelve\">#10 Site Map<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1616742558303{padding-right: 3% !important;padding-left: 3% !important;}&#8221; el_id=&#8221;rightsection&#8221;][vc_row_inner][vc_column_inner el_id=&#8221;one&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">On-Site SEO Done Right<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Do you want to learn the fundamentals of <\/span><a href=\"https:\/\/www.blueoceanglobaltech.com\/search-engine-optimization\"><span style=\"font-weight: 400;\">On-Site Search Engine Optimization <\/span><\/a><span style=\"font-weight: 400;\">(SEO)? Then, you\u2019ve come to the right place. Clients often ask us to explain this subject, so we decided to write this article to educate all people interested in the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we will outline how we configure websites so that they <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=GCXQcB8L7Dw\" rel=\"noopener\"><span style=\"font-weight: 400;\">rank at the top of the Search Engine Results Pages<\/span><\/a><span style=\"font-weight: 400;\"> (SERPs) and receive hundreds and thousands of new visitors each month.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;one&#8221;][vc_column_inner el_id=&#8221;two&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\"> On-Site SEO \u2013 A Brief Overview<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In Search Engine Optimization, on-site SEO (also called \u201con-page SEO\u201d) covers all the tasks that need to be completed ON a website or web page to make sure that it ranks prominently on Google. In other words, On-Site SEO includes creating high-quality and engaging content and page speed optimization, which means interlinking the different pages of a site internally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, Off-Site (off-page) SEO refers to all the necessary steps that can improve rankings available <\/span><b>OFF<\/b><span style=\"font-weight: 400;\"> a site\u2014the most prominent example being link building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s important to note is that their interaction is symbiotic. Neither works without the other if you want your website to be found at the very top of the SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, this article is acutely focused on explaining the on-page half of the SEO equation. Learn more about <\/span><a href=\"https:\/\/blueoceanglobaltech.com\/search-engine-optimization\/\"><span style=\"font-weight: 400;\">off-page SEO here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12229 aligncenter\" src=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/brief-overview-seo.jpg\" alt=\"brief overview of on-site seo\" width=\"605\" height=\"403\" srcset=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/brief-overview-seo.jpg 605w, https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/brief-overview-seo-300x200.jpg 300w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;cta-1-left&#8221; width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1654853436250{margin-left: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/background-cta.png?id=13450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}&#8221;][vc_text_separator title=&#8221;Related&#8221; title_align=&#8221;separator_align_left&#8221; align=&#8221;align_left&#8221; color=&#8221;custom&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#03315d&#8221;][vc_custom_heading text=&#8221;How to Influence Auto-Suggestions on Google Search&#8221; font_container=&#8221;tag:h2|text_align:left|color:%2303315d&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221;][vc_btn title=&#8221;Read More&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#ffffff&#8221; custom_text=&#8221;#03315d&#8221; shape=&#8221;square&#8221; align=&#8221;left&#8221; el_class=&#8221;border-btm-btn&#8221; link=&#8221;url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fhow-to-influence-auto-suggestions-on-google-search%2F&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;cta-1-right&#8221; width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1654853237778{padding-top: 22px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}&#8221;][vc_single_image image=&#8221;14635&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1661929776495{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 38px !important;padding-bottom: 15px !important;padding-left: 38px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;two&#8221;][vc_column_inner el_id=&#8221;three&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\"><br \/>\n#1 Meta Tags<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Meta tags are HTML elements that provide information about a web page to both search engines and their users. The two most impactful meta tags for On-Site SEO are the <\/span><b>title tag<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>meta description<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A page\u2019s title tag is perhaps the most important on-site ranking factor. Surprisingly, we routinely find this critical tag missing or the tag is not appropriately representing a page\u2019s purpose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Title tags and meta descriptions are also what Google uses to populate its search results:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12308 size-full aligncenter\" src=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/On-site-Seo-for-google-search-results.png\" alt=\"Google search results for Blue Ocean Global Technology\" width=\"558\" height=\"187\" srcset=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/On-site-Seo-for-google-search-results.png 558w, https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/On-site-Seo-for-google-search-results-300x101.png 300w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For the <\/span><a href=\"https:\/\/www.blueoceanglobaltech.com\/\"><span style=\"font-weight: 400;\">Blue Ocean Global Technology<\/span><\/a><span style=\"font-weight: 400;\"> home page, the meta title is the big blue headline. The meta description is displayed underneath the page URL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When writing meta titles for your pages, you should adhere to the following rules:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include the main keyword or keyword phrase that you want to target with that specific page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a second and third keyword but avoid being \u201cspammy.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add keywords to the beginning of all title tags.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure tags are not more than 50 to 60 characters long, so that key information is not cut out in search results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write with conversion rate optimization in mind.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As for meta descriptions, you want to write a descriptive summary or preview of the <\/span><a href=\"https:\/\/www.jimdo.com\/blog\/11-golden-rules-of-writing-website-content\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">page content <\/span><\/a><span style=\"font-weight: 400;\">that sparks the reader\u2019s interest. The goal here is to make users click through to your page. This usually results from inserting the target main keyword or a variation of it. Two other important considerations for optimal meta descriptions are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider adding a call to action.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay between 120\u2013150 characters.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Officially, Google does not consider meta descriptions as a direct ranking factor. Having said that, they certainly influence website effectiveness and support how you engage internet users.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;three&#8221;][vc_column_inner el_id=&#8221;four&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">#2 URLs<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">URLs are another important on-page ranking factor. They show up in Google between a page\u2019s title tag and meta description (see screenshot above). This is why URLs should be easy to read, which means short and concise. They should also be as descriptive as possible. Consider including your main keyword(s).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google does not like special characters in a URL\u2014think \u201c&amp;\u201d or \u201c@\u201d\u2014so those should be avoided. And don\u2019t use unnecessary stop or connection words such as \u201cof\u201d or \u201cand.\u201d<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;four&#8221;][vc_column_inner el_id=&#8221;five&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">#3 Headers<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Headings and subheadings are key for structuring written content into subsections, especially when the text is longer than a few paragraphs. This helps the reader and search engine better understand what a news article, blog post, or white paper is all about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In HTML, headings are defined by header tags, &lt;h1&gt; to &lt;h6&gt;. Every page should only contain a single &lt;h1&gt;, as this is the main headline. The main headline can be followed by multiple subheadings (h2s). And these h2 tags are followed by sub-subheadings (h3s), which are then followed by h4s, h5s, and h6s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theoretically, you could use as many subheadings as you like. However, they must be structured in the correct hierarchical order. For example, an &lt;h3&gt; can only follow an &lt;h2&gt; but never the &lt;h1&gt;:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;h1&gt;Page Title&lt;\/h1&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;h2&gt;Subheading 1&lt;\/h2&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;h3&gt;Sub-Subheading 1&lt;\/h3&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;h3&gt; Sub-Subheading 2&lt;\/h3&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;h2&gt;Subheading 2&lt;\/h2&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;h3&gt; Sub-Subheading 1&lt;\/h3&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;h2&gt;Subheading 3&lt;\/h2&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you focus on creating high-quality content, then the different headings should naturally contain the main keywords + their different variations.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;five&#8221;][vc_column_inner el_id=&#8221;six&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">#4 Content In General<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">We all know the <\/span><a href=\"https:\/\/www.business2community.com\/content-marketing\/6-distinctions-good-bad-content-0810049\" rel=\"noopener\"><span style=\"font-weight: 400;\">difference between great content and bad content<\/span><\/a><span style=\"font-weight: 400;\">. Our tip: Stick to the former! It\u2019s better to wait and publish high-quality content rather than the proverbial \u201cspray and pray.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have the resources, create content that makes your website the go-to source and authority for that particular topic. This foundation will help you attract traffic and links in the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HQ content converts site visitors into paying customers. Lackluster content won\u2019t do that for you and may leave users with less-than-stellar first impressions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does creating great content entail?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being well written, with correct spelling and grammar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Having an adequate word count to cover a topic in its entirety.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementing appealing images (including file names and descriptive alt tags) and video + structured data (e.g., lists, tables).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linking to relevant and helpful internal and external pages (more on that in a bit).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What about keyword densities? Our client success experience shows that if your content is excellent, then you don\u2019t have to strictly follow every official keyword density guideline. Consider researching competitors that are already ranking in Google positions 1-5. Review their keyword densities and then integrate this knowledge into a flexible SEO plan.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12230 aligncenter\" src=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/content-in-general.jpg\" alt=\"content in general on-site seo\" width=\"605\" height=\"404\" srcset=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/content-in-general.jpg 605w, https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/content-in-general-300x200.jpg 300w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;six&#8221;][vc_column_inner el_id=&#8221;seven&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">#5 Internal Linking<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">An<\/span><a href=\"https:\/\/backlinko.com\/hub\/seo\/internal-links\" rel=\"noopener\"><span style=\"font-weight: 400;\"> internal link<\/span><\/a><span style=\"font-weight: 400;\"> points from one page of your website to another page on the same domain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefits of internal linking are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users can easily navigate through your site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The links spread juice (PageRank) throughout the site, which is crucial for a successful SEO campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows the Google bots to easily crawl and accurately index your library of website pages.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Best practices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use relevant anchor text.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link to the most important pages from the home page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In a page hierarchy, not only link down but also back up.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link between related topic pages while avoiding interlinking unrelated content.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;seven&#8221;][vc_column_inner el_id=&#8221;eight&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">#6 External Linking<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">External links point from your site to a different domain. Google considers linking to relevant and authoritative third-party sources a positive ranking factor. This also helps the reader if he or she wants to learn more about a certain topic beyond the scope of the page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When adding external links, remember to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use target=\u201d _blank\u201d so that the external page opens in a new tab and visitors will stay on your site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not link to a competitor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not overdo it with too many external links.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=&#8221;nine&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">#7 Schema<\/span><\/h4>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/get-started-using-schema\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Schema is a structured content markup<\/span><\/a><span style=\"font-weight: 400;\">. It tells search engines the type of content and helps them learn so that they can match the content in appropriate searches. This is what schema can look like:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;div itemscope itemtype=&#8221;http:\/\/schema.org\/Pharmacy&#8221;&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;h1 itemprop=&#8221;name&#8221;&gt;Tina\u2019s Pharmacy&lt;\/h1&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;p&gt;Opening Hours: &lt;span itemprop=&#8221;opening Hours&#8221; content=&#8221;Mo,Tu,We,Th 09:00-12:00&#8243;&gt;Monday to Friday 8am-4pm&lt;\/span&gt;&lt;\/p&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0&lt;p&gt;Phone: &lt;span itemprop=&#8221;telephone&#8221; content=&#8221;+11234567890&#8243;&gt;(123)456-7890&lt;\/span&gt;&lt;\/p&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;\/div&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, it says that we are dealing with a store named <\/span><i><span style=\"font-weight: 400;\">Tina\u2019s Pharmacy<\/span><\/i><span style=\"font-weight: 400;\"> that is open Monday to Friday from 8 a.m. to 4 p.m. and can be reached via phone at (123) 456-7890.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google and the other search engines can now use this information to display it in its rich snippets, which is exactly what happened in this screenshot:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12231 aligncenter\" src=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/schema.jpg\" alt=\"schema on site seo\" width=\"605\" height=\"393\" srcset=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/schema.jpg 605w, https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/schema-300x195.jpg 300w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/>As you can see, schema can also be used to highlight specific information that you want people to find, including addresses, Q&amp;A, and reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best resources to learn more about schema is <\/span><a href=\"https:\/\/schema.org\" rel=\"noopener\"><span style=\"font-weight: 400;\">schema.org<\/span><\/a><span style=\"font-weight: 400;\">. To see if your schema code is optimal and working correctly, consider using Google\u2019s own <\/span><a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\" rel=\"noopener\"><span style=\"font-weight: 400;\">testing tool<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=&#8221;ten&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">#8 UX<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">There are many considerations when attempting to offer a great user experience. The key ingredient is original high-quality content. Since we have already covered this, let\u2019s move on to two of the other key factors: page speed and mobile responsiveness.<\/span><\/p>\n<p><b><span style=\"color: #636363;\">Page Speed<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Page speed, often referred to as page load time, can have a positive or negative effect on user experience. The impact depends on how quickly both an overall website and each specific page can be accessed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since 2018, page speed has become a direct ranking factor in mobile search engine rankings. Consequently, we recommend that your site loads within 3 seconds. Lighter pages with less writing, images, and video should be optimized to load in 1 or 2 seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Helpful tools that allow you to check how long it takes to load your site include <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=en\" rel=\"noopener\"><span style=\"font-weight: 400;\">PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/tools.pingdom.com\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pingdom Tools<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/gtmetrix.com\" rel=\"noopener\"><span style=\"font-weight: 400;\">GTmetrix<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12232 aligncenter\" src=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/ux.jpg\" alt=\"ux on site seo\" width=\"605\" height=\"311\" srcset=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/ux.jpg 605w, https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/ux-300x154.jpg 300w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/>To optimize page speed, consider the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compress and resize images before uploading.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable file compression.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minify + combine HTML, CSS, and JavaScript.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage browser caching.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a Content Delivery Network (CDN); e.g., Cloudflare<\/span><\/li>\n<\/ul>\n<p><b><span style=\"color: #636363;\">Mobile Responsiveness<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">The proliferation of WordPress websites and other content management systems leave little or no justification for not having a mobile-responsive website. There are also many free and paid responsive theme templates available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An optimal theme can make or break a website because responsiveness and mobile friendliness are of utmost importance for improving user experience and SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, keep in mind that more than half of online traffic today is from mobile devices. This is a primary reason why Google indexes the mobile version of a website even before its desktop variant.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=&#8221;eleven&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">#9 Site Security\u2013SSL<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/security\/https\" rel=\"noopener\"><span style=\"font-weight: 400;\">SSL certificate<\/span><\/a><span style=\"font-weight: 400;\"> creates a secure connection between a website\u2019s hosting server and the visiting user\u2019s device. Many hosting companies offer free SSL certificates. A secure website with an SSL is confirmed by the small lock that appears to the left of a website domain address in your internet browser.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12309 size-full aligncenter\" src=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/SSL-certficate-for-on-site-seo.png\" alt=\"SSL certficate for on-site SEO\" width=\"569\" height=\"204\" srcset=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/SSL-certficate-for-on-site-seo.png 569w, https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/07\/SSL-certficate-for-on-site-seo-300x108.png 300w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The secure connection via SSL builds trust and boosts conversions.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=&#8221;twelve&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">#10 Site Map<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Simply put, a site map lists and communicates to search engines information about the layout structure of a website. Ensure that Google &amp; co will not miss out on any of your pages by using an optimized site map.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are different tools that you can use to generate a sitemap, which you should then submit to the <\/span><a href=\"https:\/\/search.google.com\/search-console\/about\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.bing.com\/toolbox\/webmaster\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bing Webmaster Tools<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1654856910875{background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/Rectangle-102.png?id=13271) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 15px !important;}&#8221;][vc_column_inner el_class=&#8221;cta-3-2 cta-3-1 cta-3&#8243;][vc_custom_heading text=&#8221;Boost your digital marketing efforts.&#8221; font_container=&#8221;tag:h2|font_size:40|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221;][vc_custom_heading text=&#8221;Blue Ocean Global Technology can help you analyze your SEO strategies.&#8221; font_container=&#8221;tag:p|font_size:18|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1663920402566{padding-bottom: 12px !important;}&#8221;][vc_btn title=&#8221;Request a Call Back&#8221; css=&#8221;.vc_custom_1697793540200{margin-right: 50px !important;margin-left: 50px !important;}&#8221; el_class=&#8221;solid-button-1 popmake-17237&#8243; link=&#8221;url:tel%3A%20917.720.3036&#8243;][vc_btn title=&#8221;Send Us an Email&#8221; css=&#8221;.vc_custom_1655473382305{margin-right: 50px !important;margin-left: 50px !important;}&#8221; el_class=&#8221;border-button-2 border-button-2-dark&#8221; link=&#8221;url:mailto%3A%20info%40blueoceanglobaltech.com&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Do you want to learn the fundamentals of On-Site Search Engine Optimization (SEO)? Then, you\u2019ve come to the right place. Clients often ask us to explain this subject, so we decided to write this article to educate all people interested in the same. <\/p>\n","protected":false},"author":1,"featured_media":12312,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,546,27,59,60],"tags":[174,201,198,34,199,200],"class_list":["post-11762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing","category-education","category-search-engine-optimization","category-seo-tips","tag-search-engline-optimization","tag-on-page-seo","tag-on-site-seo","tag-seo","tag-seo-guide","tag-website-ranking","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/comments?post=11762"}],"version-history":[{"count":2,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11762\/revisions"}],"predecessor-version":[{"id":20890,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11762\/revisions\/20890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media\/12312"}],"wp:attachment":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media?parent=11762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/categories?post=11762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/tags?post=11762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}