{"id":11439,"date":"2020-11-02T00:00:34","date_gmt":"2020-11-02T00:00:34","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=11439"},"modified":"2025-01-23T12:20:34","modified_gmt":"2025-01-23T12:20:34","slug":"digital-presence","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/digital-presence\/","title":{"rendered":"Digital Presence: Your Company\u2019s Future Opportunity Set"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1663849822659{padding-right: 10% !important;}” el_id=”blogmain”][vc_column css_animation=”slideInLeft” width=”1\/3″ el_id=”leftsection”][vc_column_text]Building Authentic Digital Presence <\/a>[\/vc_column_text][vc_column_text]#1 Be Consistent<\/a>[\/vc_column_text][vc_column_text]#2 Appeal To The Emotions Of Your Buyers.
\n<\/a>[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1616742558303{padding-right: 3% !important;padding-left: 3% !important;}” el_id=”rightsection”][vc_row_inner][vc_column_inner][vc_column_text]Ensuring the viability of your brand is critical to success in today\u2019s crowded marketplace. Your customers want to know that you\u2019ll be there for them when they need to place another order or when they have questions about or challenges with your products. The channels for demonstrating your company\u2019s commitment to quality and service are wide-ranging. Your website, of course, is the predominant medium to use. However, since that may not be the only place your customers frequent, you will want to add to your\u00a0digital presence<\/a>\u00a0through other avenues such as\u00a0social media platforms<\/a>\u00a0and review sites.<\/p>\n

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Building an authentic digital presence<\/span><\/h4>\n

No matter which medium you use, it\u2019s important to establish a consistent message or theme about the quality of your products and the values your business holds. It\u2019s also important to indicate how well customers are cared for by your team members. Being authentic in all business-related matters is the only way to go.<\/p>\n

There are two key elements to being authentic online:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner el_class=”cta-1-left” width=”2\/3″ css=”.vc_custom_1654853436250{margin-left: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/background-cta.png?id=13450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_text_separator title=”Related” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”2″ el_width=”10″ accent_color=”#03315d”][vc_custom_heading text=”What is Cyberbullying?” font_container=”tag:h2|text_align:left|color:%2303315d” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal”][vc_btn title=”Read More” style=”custom” custom_background=”#ffffff” custom_text=”#03315d” shape=”square” align=”left” el_class=”border-btm-btn” link=”url:%23″][\/vc_column_inner][vc_column_inner el_class=”cta-1-right” width=”1\/6″ css=”.vc_custom_1654853237778{padding-top: 22px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_single_image image=”13469″ img_size=”full” alignment=”center” css=”.vc_custom_1654775297648{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 38px !important;padding-bottom: 15px !important;padding-left: 38px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”two”][vc_column_inner el_id=”two”][vc_column_text]<\/p>\n

#1 Be consistent<\/span><\/h4>\n

Consistency breeds familiarity. This is why millions of people frequent the same franchises\u2014no matter where they are in the world. Some world travelers have been known to brag about visiting a McDonald\u2019s in every country they\u2019ve visited (they\u2019re in 119 countries!). The customers knew they would have a consistent experience with the quality of the food and level of service. Even if your brand is not globally recognized, consistency is important.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=”three”][vc_column_text]<\/p>\n

#2 Appeal to the emotions of your buyers.<\/span><\/h4>\n

Consistency breeds familiarity. This is why millions of people frequent the same franchises\u2014no matter where they are in the world. Some world travelers have been known to brag about visiting a McDonald\u2019s in every country they\u2019ve visited (they\u2019re in 119 countries!). The customers knew they would have a consistent experience with the quality of the food and level of service. Even if your brand is not globally recognized, consistency is important.<\/p>\n

Appealing to emotions and connecting with your community online must be integrated with traditional sales and marketing mandates. Your\u00a0online presence<\/a>\u00a0is, in effect, part of your marketing and advertising plans. Your ads are designed to appeal to your ideal demographic. Your online appearances must be, too.<\/p>\n

Making buying decisions is an emotional process. When potential customers are not emotionally engaged with the benefits of your product or the values of your company, your sales revenues will be less than phenomenal. When your sales team, sales pages, and online presence all \u201cspeak to\u201d the emotions of your buyers, you will not only create long-term customers, but turn them into raving fans.<\/p>\n

Customers who feel positive about your products and your\u00a0digital presence<\/a>\u00a0are happy and often proud to do business with you. They\u2019ll brag about their purchases and experiences. Your delivery of high-quality products and services feeds their egos because they feel they were smart enough to benefit from those products. Their emotions align with your company\u2019s purpose. When that happens, your customers are more than willing to tell others about their experiences with your products and your company. These testimonials lead to word-of-mouth referrals both in person and on the internet. Their positive experiences spark conversations with your customer\u2019s associates and friends, which places your business and your products in a positive light.<\/p>\n

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\"BlueImage Credits:\u00a0Freepik.com<\/a><\/p>\n

For example, when sharing photos of a recent outdoor activity on social media, your customer\u2019s friends may notice your branded jacket, camera, or hiking gear. This will likely lead to a conversation not only about the experience of the activity but how your customer likes your product. Their response may sound like this: \u201cI loved the hiking boots and the location\u2026I learned about it on the company Facebook page. A bunch of customers post photos of how they use the gear, and this location was not far from me. It was a great experience all around!\u201d<\/p>\n

With this type of conversation, your customer is acting as an ambassador for your products and your\u00a0social media pages<\/a>. Their friend just learned about you and, more importantly, has gained confidence in your brand because of the other person\u2019s experience. Confidence equals trust and trust leads to sales.<\/p>\n

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\"DigitalImage Credits:\u00a0Pexels.com<\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Being authentic online\u2014which includes demonstrating products, sharing customer reviews, showing customers using your products, spreading industry news and comparisons, and, depending on your type of product, having a bit of fun\u2014goes a long way toward developing your brand. As a society, we may have become more casual in how we communicate, but being casual about your digital presence can harm\u00a0your business. Even when posting a video of someone having fun with your products, you must be aware of the message you intend to deliver and how it will contribute to your overall image and sales revenue. Engagement online is serious business.<\/p>\n

It\u2019s vital to create an appealing, authentic\u00a0digital presence<\/a>\u00a0when your goal is to establish and grow a viable business. Your online presence should be a primary focus, not an afterthought. It can literally make or break your business. Study how the competition is using their online presence to drive business. Educate yourself about today\u2019s best practices in the digital world. Because the actions required to remain authentic online are constantly evolving, implement effective strategies with flexibility in mind and you will reap the benefits of your diligence.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1654856910875{background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/Rectangle-102.png?id=13271) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 15px !important;}”][vc_column_inner el_class=”cta-3-2 cta-3-1 cta-3″][vc_custom_heading text=”In the digital era, your business can only be as successful as your online presence.” font_container=”tag:h2|font_size:52|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_custom_heading text=”Join the technological revolution with us. We offer the best possible guidance you can find.” font_container=”tag:p|font_size:24px|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1663849798872{padding-bottom: 12px !important;}”][vc_btn title=”Request a Call Back” css=”.vc_custom_1697793540200{margin-right: 50px !important;margin-left: 50px !important;}” el_class=”solid-button-1 popmake-17237″ link=”url:tel%3A%20917.720.3036″][vc_btn title=”Send Us an Email” css=”.vc_custom_1655473382305{margin-right: 50px !important;margin-left: 50px !important;}” el_class=”border-button-2 border-button-2-dark” link=”url:mailto%3A%20info%40blueoceanglobaltech.com”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Ensuring the viability of your brand is critical to success in today\u2019s crowded marketplace. Your customers want to know that you\u2019ll be there for them when they need to place another order or when they have questions about or challenges with your products. The channels for demonstrating your company\u2019s commitment to quality and service are wide-ranging. <\/p>\n","protected":false},"author":1,"featured_media":18943,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,546,51,42],"tags":[153,133,132,130,152,154,79],"class_list":["post-11439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing","category-online-reputation-management","category-social-media","tag-authenticdigitalpresence","tag-digitalpresence","tag-onlinereputation","tag-onlinereputationmanagement","tag-positivedigitalpresence","tag-socialmedia","tag-orm","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/comments?post=11439"}],"version-history":[{"count":2,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11439\/revisions"}],"predecessor-version":[{"id":20903,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11439\/revisions\/20903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media\/18943"}],"wp:attachment":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media?parent=11439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/categories?post=11439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/tags?post=11439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}