{"id":11366,"date":"2020-07-24T12:00:27","date_gmt":"2020-07-24T12:00:27","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=11366"},"modified":"2024-11-21T11:52:38","modified_gmt":"2024-11-21T11:52:38","slug":"negative-press-is-inevitable-for-modern-ceos-and-thats-not-a-bad-thing","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/negative-press-is-inevitable-for-modern-ceos-and-thats-not-a-bad-thing\/","title":{"rendered":"Negative Press is Inevitable for Modern CEOs \u2014 And That\u2019s Not a Bad Thing"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1663844292556{padding-right: 10% !important;}” el_id=”blogmain”][vc_column css_animation=”slideInLeft” width=”1\/3″ el_id=”leftsection”][vc_column_text css=””]Negative Articles Are Inevitable for Modern CEOs<\/a>[\/vc_column_text][vc_column_text css=””]For CEOs, Reputation is All About Public Perception<\/a>[\/vc_column_text][vc_column_text]Contact Us<\/a>[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1616742558303{padding-right: 3% !important;padding-left: 3% !important;}” el_id=”rightsection”][vc_row_inner el_id=”one”][vc_column_inner][vc_column_text css=””]In an era where authenticity holds immense value, fostering and sustaining a positive online reputation for CEOs is essential for long-term success. This also applies to professionals, including lawyers reputation<\/a>, who must carefully manage their reputations in the digital landscape.<\/p>\n

No CEO can exist in PR plastic. The only way that company executives can protect themselves and their companies from digital harm is to be like a real, tangible, and trustworthy character whose positive online presence speaks far more strongly than a few negative articles that sometimes appear on Google results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=”one”][vc_custom_heading text=”Negative Articles Are Inevitable for Modern CEOs” font_container=”tag:h2|text_align:left|color:%23000000″ use_theme_fonts=”yes” css=””][vc_column_text css=””]While commenting on non-business matters was once taboo for corporate leaders, modern trends in leadership compel CEOs to be more outspoken and authentic than they ever have been before. Analysts for Weber Shandwick recently found that\u00a0CEOs have begun taking a more significant role in moral leadership. Moreover, younger workers expect their leaders to be vocal in contentious matters; according to Weber Shandwick\u2019s research, \u201ctwice as many Millennials said they would feel increased loyalty (rather than decreased loyalty) toward their own CEO, if he or she took a stand on a hotly debated issue (44% vs. 19%, respectively).\u201d<\/p>\n

The benefits of increased loyalty, however, come with a catch. In taking a stand, CEOs open themselves up to criticism and public lambasting by those who disagree with their viewpoints. The potential for negative press online is considerably more present, as is the risk to a leader\u2019s\u00a0business reputation<\/span><\/a>.<\/p>\n

That said, even those CEOs who choose not to take moral stands are at reputation risk<\/span><\/a>. Today, business leaders are encouraged to be more authentic, raw, and straightforward with their consumers and employees than in years past. They are encouraged to cut past the conventional hedging and PR babble and be \u201creal;\u201d popular leadership advice books today include titles like Chris Hirst\u2019s No Bullsh*t Leadership: Why the World Needs More Everyday Leaders and Why That Leader Is You<\/i>, and David Rowan\u2019s\u00a0Non-Bullshit Innovation: Radical Ideas from the World\u2019s Smartest Minds<\/i>. The tone taken is clear: people want authenticity and directness from company leaders, not the plastic-perfect ones of yesterday.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”two”][vc_column_inner][vc_custom_heading text=”For CEOs, Reputation is All About Public Perception” font_container=”tag:h2|text_align:left|color:%23000000″ use_theme_fonts=”yes” css=””][vc_column_text css=””]Having a well-defined online reputation strategy<\/span><\/a> is more important than leaders might think. When employees, consumers, and stakeholders find negative articles online and have no character insights to countermand or contextualize the smears they see, the CEO\u2019s character is at risk. Perceived honesty is already something that CEOs struggle with; according to Gallup, business executives tend to rank near the bottom on lists of professions by ethics. Thus, it may not matter to rank-and-file employees or clients that a CEO accomplished a great deal behind closed company doors \u2014 if that positive perception is not also evident online, their trust and approval will begin to erode.<\/p>\n

This loss of trust can have significant repercussions for a company, as well. One 2015 study from\u00a0Interaction Associates found that high-trust companies \u201care more than 2\u00bd times more likely to be high performing revenue organizations\u201d than low-trust companies. High-profile CEOs need to maintain positive reputations and put time into their personal reputation management <\/span><\/a> \u2014 not only for themselves, but also for their company\u2019s well-being.<\/p>\n

Read the full article on CEOWorld Magazine<\/a>\u00a0to understand why negative press is inevitable and how that\u2019s not a bad thing!<\/p>\n

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\"Negative
Image Credits: Pexels<\/a><\/figcaption><\/figure>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=”two”][vc_column_text]Hire experts at\u00a0Blue Ocean Global Technology\u00a0today for building,\u00a0monitoring\u00a0or\u00a0repairing your online presence. To discuss a confidential case email us directly at info@blueoceanglobatech.com[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1654856910875{background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/Rectangle-102.png?id=13271) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 15px !important;}”][vc_column_inner el_class=”cta-3-2 cta-3-1 cta-3″][vc_custom_heading text=”Online Defamation Cases Can Ruin a Company\u2019s Reputation and Future.” font_container=”tag:h2|font_size:40|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_custom_heading text=”Let Us Help You Sail Through the Crisis Knowing You Are in Good Hands.” font_container=”tag:p|font_size:18|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1665131907899{padding-bottom: 12px !important;}”][vc_btn title=”Request a Call Back” css=”.vc_custom_1697793540200{margin-right: 50px !important;margin-left: 50px !important;}” el_class=”solid-button-1 popmake-17237″ link=”url:tel%3A%20917.720.3036″][vc_btn title=”Send Us an Email” css=”.vc_custom_1655473382305{margin-right: 50px !important;margin-left: 50px !important;}” el_class=”border-button-2 border-button-2-dark” link=”url:mailto%3A%20info%40blueoceanglobaltech.com”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

In\u00a0a world where authenticity is everything, creating and maintaining a positive online reputation is critical to a leader\u2019s long-term success. No CEO can exist in PR plastic. The only way that company executives can protect themselves and their companies from digital harm is to be like a real, tangible, and trustworthy character whose positive online presence speaks far more strongly than a few negative articles that sometimes appear on Google results.<\/p>\n","protected":false},"author":1,"featured_media":18941,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,28,51,545],"tags":[145,148,133,147,132,130,131],"class_list":["post-11366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-guest-contributions","category-online-reputation-management","category-reputation-management","tag-ceoonlinereputationmangement","tag-ceoreputationmangement","tag-digitalpresence","tag-negativepress","tag-onlinereputation","tag-onlinereputationmanagement","tag-reputation","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/comments?post=11366"}],"version-history":[{"count":14,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11366\/revisions"}],"predecessor-version":[{"id":20905,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11366\/revisions\/20905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media\/18941"}],"wp:attachment":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media?parent=11366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/categories?post=11366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/tags?post=11366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}