{"id":11342,"date":"2019-12-27T06:56:46","date_gmt":"2019-12-27T06:56:46","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=11342"},"modified":"2025-01-21T13:46:10","modified_gmt":"2025-01-21T13:46:10","slug":"breadcrumb-seo-and-best-practices","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/breadcrumb-seo-and-best-practices\/","title":{"rendered":"What Is Breadcrumb SEO and Its Best Practices?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1663921376610{padding-right: 10% !important;}&#8221; el_id=&#8221;blogmain&#8221;][vc_column css_animation=&#8221;slideInLeft&#8221; width=&#8221;1\/3&#8243; el_id=&#8221;leftsection&#8221;][vc_column_text]<a class=\"scrollTo current\" href=\"#one\">What is the Breadcrumb SEO?<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#two\">How Does Breadcrumb SEO Work?<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#three\">Types of Breadcrumbs Trails<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#four\">#1 Hierarchy Based<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#five\">#2 History-Based<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#six\">#3 Filter-Based\/Attribute-Based<\/a>[\/vc_column_text][vc_column_text]<a class=\"scrollTo\" href=\"#seven\">Final Thoughts<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1616742558303{padding-right: 3% !important;padding-left: 3% !important;}&#8221; el_id=&#8221;rightsection&#8221;][vc_row_inner][vc_column_inner][vc_column_text]The breadcrumb trail is an impactful SEO practice that merits attention when creating or optimizing your website. Web design and development professionals may gloss over Breadcrumb SEO when they are not informed on how it affects SEO scores and Google archiving of a website. In this article, we will describe Breadcrumb SEO, how it works, and share several best practices.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11397\" aria-describedby=\"caption-attachment-11397\" style=\"width: 695px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11397\" src=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/04\/Breadcrumb-seo.jpg\" alt=\"Breadcrumb-seo\" width=\"695\" height=\"428\" \/><figcaption id=\"caption-attachment-11397\" class=\"wp-caption-text\">Image Credits: <a href=\"https:\/\/www.dreamstime.com\/stock-illustration-seo-network-hexagon-abstract-background-lines-polygons-integrate-flat-icons-connected-symbols-digital-connect-image69462710\" rel=\"noopener\">Dreamstime<\/a><\/figcaption><\/figure>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=&#8221;one&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">What is the Breadcrumb SEO?<\/span><\/h4>\n<p>The name Breadcrumb SEO comes from the term \u201cbreadcrumb trail\u201d. It refers to a series of connected information \u201ccrumbs\u201d. This trail of information is used as a navigational tool for guiding visitors. You may or may not have seen them on websites such as Yoast. Yoast features a trail of steps that you take throughout the website, like\u00a0<em>Home &gt; SEO training<\/em>.<\/p>\n<p>The clear steps leading to a specific page are more important than you think. Visitors on a new website often get lost on any particular page. If they can\u2019t easily return to a previous page with valuable insight, an eager potential customer may simply leave your website in search of another.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11400 aligncenter\" src=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/04\/yoast_seo_breadcrumb_4TqFY.jpg\" alt=\"yoast_seo_breadcrumb\" width=\"600\" height=\"600\" \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;cta-1-left&#8221; width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1654853436250{margin-left: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/background-cta.png?id=13450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}&#8221;][vc_text_separator title=&#8221;Related&#8221; title_align=&#8221;separator_align_left&#8221; align=&#8221;align_left&#8221; color=&#8221;custom&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#03315d&#8221;][vc_custom_heading text=&#8221;On-Site SEO: A Comprehensive Guide for Website Ranking&#8221; font_container=&#8221;tag:h2|text_align:left|color:%2303315d&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221;][vc_btn title=&#8221;Read More&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#ffffff&#8221; custom_text=&#8221;#03315d&#8221; shape=&#8221;square&#8221; align=&#8221;left&#8221; el_class=&#8221;border-btm-btn&#8221; link=&#8221;url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fon-site-seo-guide-for-website-ranking%2F&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;cta-1-right&#8221; width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1654853237778{padding-top: 22px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}&#8221;][vc_single_image image=&#8221;14635&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1661929854066{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 38px !important;padding-bottom: 15px !important;padding-left: 38px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=&#8221;two&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">How Does Breadcrumb SEO Work?<\/span><\/h4>\n<p>Well, it\u2019s actually very simple. Breadcrumb trails are seen on a variety of different WebPages throughout a website. The Breadcrumbs are reminders and a path for how they arrived there in the first place. Each part of the Breadcrumb trail is intractable and directs the visitor to the content that they selected. These markers save your customers the hassle of having to try to retrace their steps or going back from their browsers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11401\" src=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/04\/how_seo_works.jpg\" alt=\"how_seo_works\" width=\"903\" height=\"556\" \/>While there are obvious benefits that Breadcrumbs bring to your visitors, the proactive is also something that Google finds quite attractive from an SEO standpoint. The Breadcrumbs help Google bots identify the structure and archive the hierarchy of the website.<\/p>\n<p>When visitors receive a clear idea of where they will be on your website after they click on the link, it can be quite useful for bringing more traffic to the specific page and overall website. Google may also include the actual breadcrumbs in its search results, which leads to more quality people engaging with your website.<\/p>\n<p>In summary, Breadcrumbs several key advantages for your website:<\/p>\n<ul>\n<li>They reduce the bounce rate on your website<\/li>\n<li>Are convenient for visitors of any age<\/li>\n<li>Preferred by Google as it helps the bots better understand the structure of a website<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=&#8221;three&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">Types of Breadcrumbs Trails<\/span><\/h4>\n<p>Breadcrumb, SEO can be quite useful for your website, but there is not just a single type of all-inclusive breadcrumb SEO. There are three major types of breadcrumbs that can be considered for your website. Each breadcrumb type is useful in its own right and can make for a valued addition where suitable.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=&#8221;four&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">Hierarchy Based<\/span><\/h4>\n<p>The most commonly used type of breadcrumb is the hierarchy based breadcrumbs. This trail is quite simple and features important details about where a visitor is and how they got there. In other words, the breadcrumb bar features the name of the webpage on which they are, and how many steps the visitor took to get to that specific page. It will look something like this:\u00a0<em>Home &gt; Products &gt; Wireless Headphones.<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=&#8221;five&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">History-Based<\/span><\/h4>\n<p>As the name implies, this is a trail dedicated to a Visitor\u2019s previous pages. Think of it as the history page in your browser that you don\u2019t have to open. This is the least used breadcrumb trail of all the types. Sometimes websites use it alongside other types of breadcrumbs, including the Hierarchy breadcrumbs. The hierarchy breadcrumbs, along with the history-based one, will look like this:\u00a0<em>&lt;return to the previous page | Home &gt; men &gt; hoodies.<\/em>\u00a0On the other hand, history-based will look like this:\u00a0<em>Home &gt; previous page &gt;<\/em>\u00a0<em>previous page &gt; the previous page &gt; current page.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11402 aligncenter\" src=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/04\/history_based.jpg\" alt=\"history_based\" width=\"903\" height=\"556\" \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=&#8221;six&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">Filter-Based\/Attribute-Based<\/span><\/h4>\n<p>This is a type of breadcrumb trail often found on most e-commerce sites. These trails either show filters that a visitor chooses while searching along with where they are on the site or just the filters. The filters alone would look a little something like this:\u00a0<em>Home &gt; Men &gt; Hoodies.<\/em>\u00a0On the other hand, you would have the hierarchy breadcrumb trail along with the attribute-based looking something like this:\u00a0<em>Home &gt; Clothing Products &gt; Men &gt; Hoodie.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11405 aligncenter\" src=\"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2021\/04\/attribution_based.jpg\" alt=\"attribution_based\" width=\"903\" height=\"556\" \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_id=&#8221;seven&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #636363;\">Final Thoughts<\/span><\/h4>\n<p>Breadcrumb trails are one of the more overlooked SEO tools. Google\u2019s clear preference for Breadcrumbs can be an asset for being found in search and attracting new visitors to your website.<\/p>\n<p>&nbsp;<\/p>\n<h5><a href=\"https:\/\/www.blueoceanglobaltech.com\/content-removal\/\"><em>If you have identified defamatory content upon erroneous information. Please contact us to discuss your options.<\/em><\/a><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1654856910875{background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/Rectangle-102.png?id=13271) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 15px !important;}&#8221;][vc_column_inner el_class=&#8221;cta-3-2 cta-3-1 cta-3&#8243;][vc_custom_heading text=&#8221;Analyzing and monitoring your SEO is just a click away.&#8221; font_container=&#8221;tag:h2|font_size:40|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221;][vc_custom_heading text=&#8221;Call us to boost your website\u2019s SEO today!&#8221; font_container=&#8221;tag:p|font_size:18|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1663921422840{padding-bottom: 12px !important;}&#8221;][vc_btn title=&#8221;Request a Call Back&#8221; css=&#8221;.vc_custom_1697793540200{margin-right: 50px !important;margin-left: 50px !important;}&#8221; el_class=&#8221;solid-button-1 popmake-17237&#8243; link=&#8221;url:tel%3A%20917.720.3036&#8243;][vc_btn title=&#8221;Send Us an Email&#8221; css=&#8221;.vc_custom_1655473382305{margin-right: 50px !important;margin-left: 50px !important;}&#8221; el_class=&#8221;border-button-2 border-button-2-dark&#8221; link=&#8221;url:mailto%3A%20info%40blueoceanglobaltech.com&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The breadcrumb trail is an impactful SEO practice that merits attention when creating or optimizing your website. Web design and development professionals may gloss over Breadcrumb SEO when they are not informed on how it affects SEO scores and Google archiving of a website. <\/p>\n","protected":false},"author":1,"featured_media":12160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,546,51,83,42,31],"tags":[197,134,133,132,130,131,128,129,79,34],"class_list":["post-11342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing","category-online-reputation-management","category-orm-tools","category-social-media","category-technology-tips","tag-breadcrumbseo","tag-digitalmarketing","tag-digitalpresence","tag-onlinereputation","tag-onlinereputationmanagement","tag-reputation","tag-socialmediamyths","tag-socialmediaormmyths","tag-orm","tag-seo","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/comments?post=11342"}],"version-history":[{"count":2,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11342\/revisions"}],"predecessor-version":[{"id":20921,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11342\/revisions\/20921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media\/12160"}],"wp:attachment":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media?parent=11342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/categories?post=11342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/tags?post=11342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}