{"id":11096,"date":"2021-04-14T12:00:56","date_gmt":"2021-04-14T12:00:56","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=11096"},"modified":"2024-11-21T11:50:24","modified_gmt":"2024-11-21T11:50:24","slug":"google-customer-reviews","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/google-customer-reviews\/","title":{"rendered":"5 Strategies For Getting More Value From Your Customer Reviews"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1663925345950{padding-right: 10% !important;}” el_id=”blogmain”][vc_column css_animation=”slideInLeft” width=”1\/3″ el_id=”leftsection”][vc_column_text]<\/p>\n

#1 Develop A Google Customer Review Collection Process<\/a><\/p>\n

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#2 Encourage Every Customer-Facing Employee To Collect Feedback<\/a><\/p>\n

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#3 Reward Customers Who Leave Reviews<\/a><\/p>\n

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#4 Post Positive Feedback To Your Website<\/a><\/p>\n

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#5 Add Your Business To Third-Party Review Sites<\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1618813627589{margin-bottom: 0px !important;padding-right: 3% !important;padding-left: 3% !important;}” el_id=”rightsection”][vc_row_inner][vc_column_inner css=”.vc_custom_1618813616584{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1628366836546{margin-bottom: 0px !important;}”]Have you ever noticed the “Google Customer Reviews” panel that appears when you search a business by name? If you’re unfamiliar with it, it looks something like this.<\/p>\n

 <\/p>\n

\"Google<\/em><\/strong><\/a><\/p>\n

Image<\/em> Source<\/em><\/a><\/p>\n

There’s a subconscious sentiment that results from seeing this rating attached to your business. If you have thousands of happy customers, but only a few reviews featured, people won’t trust you to provide exceptional service or value. Conversely, if they see hundreds of positive reviews with a 4.8 overall rating, they’re encouraged to reach out and buy from your company. That first impression is critical, and it’s quite difficult to measure the opportunity that’s lost from a negative online reputation.<\/p>\n

There are businesses that still fail to recognize the value of positive feedback in <\/span>building online reputation<\/span><\/a> so they don\u2019t implement a process to obtain more reviews.<\/span> These companies are missing opportunities to acquire new customers and leverage positive reviews as virtual salespeople.<\/p>\n

For example, when a customer says your software is the best tax service she’s ever used\u2014and goes into detail why\u2014other potential buyers who have faced similar challenges gain a stronger interest in your services. That’s because you’ve presented how your product or service provides a relevant solution to their needs using an unbiased case study. And, testimonials like these have\u00a0proven<\/a>\u00a0to be more effective than a traditional sales pitch.<\/p>\n

This is just one way you can use Google Customer Reviews to your advantage. Let’s discuss a few more strategies in the section below.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”one”][vc_column_inner][vc_column_text]<\/p>\n

How to Get More From Your Customer Reviews<\/h3>\n

#1 Develop a Google Customer Reviews Collection Process.<\/span><\/h4>\n

If you want to get more from your Google Customer Reviews, you need to have plenty of data to work with. This means you need to create a collection process that continuously obtains reviews. Doing so will ensure that your information is accurate and up to date.<\/p>\n

Collecting feedback can be as simple as asking for it at the end of a service interaction. After you solve a problem, ask customers something like, “If our service met your expectations, would you be open to providing a quick google review?”<\/p>\n

Or, you can send the customer a text message or email with a direct link to your google review page. Remind them that it won’t take much time to complete, and let them know that you would greatly appreciate their help.<\/p>\n

When reaching out after an interaction, ask about specific aspects of your product or service. Consider asking questions like, “How are they using your product? Is it better than what they used before? In what ways?”<\/p>\n

Then ask if they’ve submitted a google review. Remember, not everyone is comfortable writing and some customers need a gentle nudge or guidance on what to say. But, when you present their favorite feature as a topic, it’s easy for them to elaborate.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner el_class=”cta-1-left” width=”2\/3″ css=”.vc_custom_1654853436250{margin-left: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/background-cta.png?id=13450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_text_separator title=”Related” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”2″ el_width=”10″ accent_color=”#03315d”][vc_custom_heading text=”The Top Five Sales Keynote Speakers\u2019 Books for 2022″ font_container=”tag:h2|text_align:left|color:%2303315d” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal”][vc_btn title=”Read More” style=”custom” custom_background=”#ffffff” custom_text=”#03315d” shape=”square” align=”left” el_class=”border-btm-btn” link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fsales-keynote-speaker-books-for-2022%2F”][\/vc_column_inner][vc_column_inner el_class=”cta-1-right” width=”1\/6″ css=”.vc_custom_1654853237778{padding-top: 22px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_single_image image=”14767″ img_size=”full” alignment=”center” css=”.vc_custom_1662545257417{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 38px !important;padding-bottom: 15px !important;padding-left: 38px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”two”][vc_column_inner][vc_column_text]<\/p>\n

#2 Encourage Every Customer-Facing Employee To Collect Feedback.<\/span><\/h4>\n

To keep review collection top of mind, consider incentivizing staff to request reviews from every customer they interact with. What gets measured, gets done, and regular measurement of customer feedback will keep your team focused on the process of asking for it.<\/p>\n

Collecting feedback is vital for any business, but it takes on added importance in certain industries, particularly in corporate settings and law firms. For instance, maintaining a strong <\/span>reputation for lawyers<\/span><\/a> is crucial, as potential clients often rely on reviews to gauge an attorney\u2019s credibility and expertise. <\/span>Positive reviews can influence clients’ decisions to seek your services.<\/span><\/p>\n

Consider posting a leaderboard in an in-house newsletter recapping employees who received the most positive reviews. Or, you can provide a tangible bonus or thank you card to employees who obtained the highest\u00a0NPS<\/a>.<\/p>\n

You can also reward teams that collect the most reviews, creating collaboration across your entire department. For instance, one person asks the customer for a review, another follows up via email, and a third reaches out to walk them through the process over the phone if they still have not left the review. Ensuring this is done regularly goes a long way towards sustained success.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”three”][vc_column_inner][vc_column_text]<\/p>\n

#3 Reward Customers Who Leave Reviews.<\/span><\/h4>\n

This can be a bit tricky because you don’t want to come across as if you’re offering a bribe for a positive review. But, acknowledgment could be as simple as a handwritten\u00a0thank-you\u00a0letter<\/a>\u00a0or email sent to the customer. Some companies send coupons for savings on a future order as a way of saying thank you to loyal customers who continuously leave reviews.<\/p>\n

This initiates the\u00a0Law of Reciprocity<\/a>: When you do something nice for someone, they feel obligated to reciprocate.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”four”][vc_column_inner][vc_column_text]<\/p>\n

#4 Post Positive Feedback To Your Website.<\/span><\/h4>\n

Some people look for multiple Customer Reviews before they consider making a purchase. This means the more positive reviews present on your site, the more likely these customers are to find something that hits their specific hot buttons. This is because positive reviews build credibility and trust both in brand and <\/span>personal reputation<\/span><\/a>.<\/span><\/p>\n

If your clients are leaving reviews on third-party sites like Google, Yelp, or Facebook, transcribe their feedback to your website so that it’s accessible to your entire\u00a0customer base<\/a>. Remember, the way you <\/span>manage your brand reputation<\/span><\/a> online is everything for a potential customer and these reviews can be the turning point in closing a deal.<\/span><\/p>\n

If you’re not sure how to format Google Customer Reviews, here’s how we did it on our site.<\/p>\n

\"Google[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”five”][vc_column_inner][vc_column_text]<\/p>\n

#5 Add Your Business To Third-Party Review Sites.<\/span><\/h4>\n

To maximize where customers can submit reviews, add your business to third-party review sites. Unless you market to a very unique demographic, potential customers can come from anywhere and the wider your company’s exposure the better chance you’ll have of collecting valuable feedback.<\/p>\n

Below are a few sites you should consider.<\/p>\n

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\"Getting<\/p>\n

<\/b>Frequently Asked Questions<\/h2>\n

1. Why should we care about Google customer reviews?<\/h3>\n

Google customer reviews are like public word-of-mouth for your brand. Positive reviews boost our credibility and trustworthiness, while negative ones can hurt our reputation and drive customers away. It\u2019s important because what people say online can shape how others see us.<\/span><\/p>\n

2. What can you do to manage our reputation when it comes to customer reviews?<\/h3>\n

You can start by regularly checking reviews and responding to them\u2014whether they\u2019re good or bad. Appreciate customers for their positive feedback, and when dealing with negative comments, show that you genuinely care about improving their experience.<\/span><\/p>\n

3. How can you mitigate the reputation risk?<\/h3>\n

You can<\/span> reduce reputation risk<\/span><\/a> by being proactive. This means keeping communication open with your customers, addressing their concerns early, and consistently delivering high-quality service. Additionally, ensuring the content on your site is up-to-date and helpful (like internal linking between articles) helps build trust and credibility with your audience.<\/span><\/p>\n

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Have you ever noticed the “Google Customer Reviews” panel that appears when you search a business by name? There’s a subconscious sentiment that results from seeing this rating attached to your business. If you have thousands of happy customers, but only a few reviews featured, people won’t trust you to provide exceptional service or value. <\/p>\n","protected":false},"author":1,"featured_media":12336,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,51,83,545,42,31],"tags":[140,139,138,132,130,141,131,79],"class_list":["post-11096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-online-reputation-management","category-orm-tools","category-reputation-management","category-social-media","category-technology-tips","tag-customerreviews","tag-googlecustomerreviews","tag-googlereviews","tag-onlinereputation","tag-onlinereputationmanagement","tag-postivecustomerrevies","tag-reputation","tag-orm","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/comments?post=11096"}],"version-history":[{"count":4,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11096\/revisions"}],"predecessor-version":[{"id":20900,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/posts\/11096\/revisions\/20900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media\/12336"}],"wp:attachment":[{"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/media?parent=11096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/categories?post=11096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueoceanglobaltech.com\/blog\/wp-json\/wp\/v2\/tags?post=11096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}