{"id":11047,"date":"2020-10-08T01:00:04","date_gmt":"2020-10-08T01:00:04","guid":{"rendered":"https:\/\/www.blueoceanglobaltech.com\/blog\/?p=11047"},"modified":"2026-01-28T08:41:44","modified_gmt":"2026-01-28T08:41:44","slug":"online-reputation-management-7-social-media-myths","status":"publish","type":"post","link":"https:\/\/www.blueoceanglobaltech.com\/blog\/online-reputation-management-7-social-media-myths\/","title":{"rendered":"Online Reputation Management: 7 Social Media Myths"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1663841801379{padding-right: 10% !important;}” el_id=”blogmain”][vc_column css_animation=”slideInLeft” width=”1\/3″ el_id=”leftsection”][vc_column_text]#1 Social Media Is Only For The Younger Generation.<\/a>[\/vc_column_text][vc_column_text]#2 Delete Negative Comments To Maintain Online Reputation.<\/a>[\/vc_column_text][vc_column_text]#3 It\u2019s Hard To Get People To Give Ratings And Reviews.<\/a>[\/vc_column_text][vc_column_text]#4 You Need To Have A Massive Following To Have Success.<\/a>[\/vc_column_text][vc_column_text]#5 Create Accounts On All Major Social Media Sites And Pay Equal Attention To Each.<\/a>[\/vc_column_text][vc_column_text]#6 Focus On Product Promotion.<\/a>[\/vc_column_text][vc_column_text]#7 Post Things That Will Interest All Types Of People.<\/a>[\/vc_column_text][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1616742558303{padding-right: 3% !important;padding-left: 3% !important;}” el_id=”rightsection”][vc_row_inner][vc_column_inner][vc_column_text css=””]Social Media Today reports that television viewing is the only activity we spend more time on than social media.<\/p>\n

\"Time<\/p>\n

Image Credit:\u00a0<\/i>Social Media Today<\/i><\/a><\/p>\n

In fact, a study by\u00a0Statista<\/a>\u00a0shows that most people who own smartphones check their social media accounts even\u00a0while<\/i>\u00a0watching television!<\/p>\n

We are addicted to social media.<\/p>\n

What does this mean for your online reputation?<\/p>\n

First thing you need to know is that people spend a lot of time interacting with friends, family, colleagues, and just generally networking through social media, it\u2019s specifically on social media where perception and reality are often confused.<\/p>\n

Here\u2019s a quick question to drive home the point:\u00a0how many Facebook posts have you seen that fail to back up claims?<\/b><\/p>\n

For example, this post was distributed around Facebook, but is not true:<\/p>\n

 <\/p>\n

\"Fact<\/p>\n

Social media is a hotbed of assumptions, so you had better make sure your finger is on the pulse\u2026<\/p>\n

From the statistics, you can see that our lives have moved online, and people love to share posts without first checking the validity.<\/p>\n

This makes understanding\u00a0online reputation\u00a0more crucial than ever, in order to safeguard your name, whether personally or professionally.\u00a0The more your name is seen online in a positive light, the more protected your reputation becomes, in cases, someone should ever begin an attack.<\/i><\/b><\/p>\n

These 7 myths are a good educative starting point:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”one” css=”.vc_custom_1730118054061{padding-bottom: 2% !important;}”][vc_column_inner][vc_column_text]<\/p>\n

#1 Social Media Is Only For The Younger Generation.<\/span><\/h4>\n

If your target audience is older than 35, you may think that investing time and energy into an\u00a0online reputation\u00a0social media strategy\u00a0is pointless, and although you may have had a point a few years ago, the tide has turned, and huge changes are expected on Facebook, for instance:<\/p>\n

Earlier this year, The Guardian reported that in 2018,\u00a0700,000<\/a>\u00a0UK teens and young adults would move away from Facebook to make way for a surge of over 55-year-olds who are flocking to the social media network to keep up with news about their children and grandchildren.<\/p>\n

Right now, there are as many 55 \u2013 64-year-olds using Facebook as there are 13 \u2013 17-year-olds. (Source<\/a>)<\/p>\n

The truth, more and more people are turning to social media for business.<\/p>\n

Deals that would have been traditionally struck on the golf course or in a boardroom are now made via Facebook Messenger. Consumers are using social media as a way to make inquiries, issue complaints, and to conduct brand and product research.<\/p>\n

Businesses that don\u2019t have social media profiles are questioned and have started to\u00a0appear irrelevant or out of touch.\u00a0<\/i><\/b>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner el_class=”cta-1-left” width=”2\/3″ css=”.vc_custom_1654853436250{margin-left: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-image: url(https:\/\/www.blueoceanglobaltech.com\/blog\/wp-content\/uploads\/2022\/05\/background-cta.png?id=13450) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_text_separator title=”Related” title_align=”separator_align_left” align=”align_left” color=”custom” border_width=”2″ el_width=”10″ accent_color=”#03315d”][vc_custom_heading text=”Roadmap to Choosing the Right Online Reputation Management Services” font_container=”tag:h2|text_align:left|color:%2303315d” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal”][vc_btn title=”Read More” style=”custom” custom_background=”#ffffff” custom_text=”#03315d” shape=”square” align=”left” el_class=”border-btm-btn” link=”url:https%3A%2F%2Fwww.blueoceanglobaltech.com%2Fblog%2Fonline-reputation-management-services%2F”][\/vc_column_inner][vc_column_inner el_class=”cta-1-right” width=”1\/6″ css=”.vc_custom_1654853237778{padding-top: 22px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}”][vc_single_image image=”14589″ img_size=”full” alignment=”center” css=”.vc_custom_1661846657606{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 38px !important;padding-bottom: 15px !important;padding-left: 38px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”two”][vc_column_inner][vc_column_text]<\/p>\n

#2 Delete Negative Comments To Maintain Online Reputation.<\/span><\/h4>\n

Most brands get into a tizzy when they receive a negative comment online, and the immediate instinct is to press the delete button.<\/p>\n

But actually, a negative comment or rating can have a positive impact, for more than one reason:<\/p>\n

    \n
  1. Firstly, a negative comment makes your brand\u00a0authentic and transparent<\/i><\/b>, because most people understand that no brand can please everyone all the time. A negative comment can build trust provided that overall, there are more positive comments than negative, and your brand has responded strategically to those comments.<\/li>\n
  2. Responding to a bad comment can\u00a0turn a disgruntled customer into a raving fan according to the brand\u2019s response<\/i><\/b>. Where you may have lost a customer due to poor service, what you do in your response may actually build your business further, because now your initially upset client has been wowed and when \u201cwowed\u201d happens, that person is bound to tell others.<\/li>\n
  3. Prospective customers can see\u00a0how the brand reacts to criticism<\/i><\/b>. Your response is an indicator of how supportive your customer service team is.<\/li>\n<\/ol>\n

    A negative comment can harm your business, or build it up, all depending on how it\u2019s handled.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”three”][vc_column_inner][vc_column_text css=””]<\/p>\n

    #3 It\u2019s Hard To Get People To Give Ratings And Reviews.<\/span><\/h4>\n

    People who regularly spend time online are found to have increasingly short attention spans, as they are bombarded with information, requests, and offers, but most would be happy to take the time to share their positive brand experience.<\/p>\n

    But even when people experience exceptional service, they will never go and look for places to leave a review or provide a rating, because:<\/p>\n

      \n
    1. They would not think to,<\/li>\n
    2. It\u2019s too hard and<\/li>\n
    3. Takes too much of their time.<\/li>\n<\/ol>\n

      And so you have to\u00a0ask<\/i>\u00a0them for a recommendation or review and\u00a0make it easy<\/i>\u00a0for them to do so.<\/p>\n

      It is pertinent that you should know that according to HubSpot,\u00a071%<\/a>\u00a0of people say they are more likely to buy from a company that has social media referrals or recommendations.<\/p>\n

      Successful companies know this and have long realized that positive customer feedback is the most powerful form of advertising, so they integrate positive feedback loops into their sales processes in order to encourage satisfied customers to confirm a positive client experience.<\/p>\n

      Getting reviews<\/a>, recommendations, positive comments and ratings on social media is a piece of cake when you a) provide exceptional service, b) ask for feedback and c) make it easy for people to accommodate your request.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”four”][vc_column_inner][vc_column_text]<\/p>\n

      #4 You Need To Have A Massive Following To Have Success.<\/span><\/h4>\n

      There is a false belief that brands need a huge amount of followers in order to be successful. But wait, let\u2019s back up a moment\u2026<\/p>\n

      Success depends on your objective. But honestly, what\u2019s the point of a mass of followers if that\u2019s all you have?<\/p>\n

      Many companies pay to have a huge social media following, and yet, all those followers have not served any real purpose.<\/p>\n

      What\u2019s the point of that?<\/p>\n

      But engagement\u2026well, that\u2019s a whole different story altogether, You can only get engagement when you gain your social media following by providing content that is of value and makes a real difference in your customers\u2019 lives.<\/p>\n

      When brands are able to engage with their followers, that does wonders for <\/span>building a positive online reputation<\/span><\/a> for your brand.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=”five” css=”.vc_custom_1730118068876{padding-bottom: 2% !important;}”][vc_column_inner][vc_column_text]<\/p>\n

      #5 Create Accounts On All Major Social Media Sites And Pay Equal Attention To Each.<\/span><\/h4>\n

      Bearing in mind that each objective must be different for each platform according to what the social media network\u2019s objective is, here\u2019s a question you\u00a0must<\/i>\u00a0answer before getting on to social media:<\/p>\n

      What is your brand\u2019s objective for each social media channel?\u00a0<\/i><\/b><\/p>\n

      That is the key question.<\/p>\n

      And to find the answer, you need to know:<\/p>\n